The communications toolbox
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This document provides an overview of communications planning tools and factors to consider when choosing tools, including speed and ease of distribution, complexity of the message, and priorities. It discusses the top 10 most effective tools like news releases, newsletters, websites, and social media. Additionally, it outlines various print, online, media relations, public relations, internal, government relations, and paid advertising options to consider for a communications strategy.
The communications toolbox
- 1. Communications Planning: The Communications Toolbox
- 4. Factors in choosing your tools • Be realistic about what you can do • Speed, ease and control of distribution • Complexity of the message & degree of control • Set priorities based on how you can get the best bang for your buck • Be open to new tools in the future that are consistent with your plan/strategy
- 5. What works best (most of the time)
- 6. The Top 10 • News releases & • e-newsletters media coverage • Blogs • Mail/e-mail • Special Events • Newsletters • Annual Report • Website • Social Media – • Speaker’s Bureau Facebook & Twitter
- 8. Print Materials • brochures/pamphlets • posters
- 10. • annual report
- 12. Communications Strategy Online Strategy Website Social Media Strategy
- 13. • website
- 14. • e-mail • e-newsletters & e-promotions
- 15. • social media o blogs
- 16. • social media o Facebook
- 17. • social media o Twitter
- 18. • social media o Youtube/Vime o
- 19. Media relations • news releases / media coverage • one-on-one interviews with the media • meeting with editorial boards • issue spokesperson • news conferences • talk shows
- 20. • letters to the editor /opinion columns
- 21. Public Service Announcements - PSAs • cable television and radio may accept community PSAs
- 22. Community Relations • public speaking o speaker’s bureau
- 23. Community Relations • direct mail / admail • public meetings • educational opportunities • mall displays
- 24. Organization/Corporate Communications • spokesperson • speeches • special events • displays • trade shows • special client-group meetings • annual and other reports • annual meetings
- 25. Internal Communications • meetings • newsletters (internal) • e-mail • bulletin board messages • employee special events
- 26. Governmen t Relations • regular contact with key officials • add government officials / offices to your mailing list • briefings/briefing documents
- 27. Paid Advertising • print • radio • television • outdoor • transit ads • pay per click • website banners
- 28. Where can you learn more? James Howe Blog: communicateandhowe.com Twitter: @communic8nhowe Facebook: facebook.com/communicateandhowe LinkedIn: linkedin.com/company/communicate-&-howe- e-news: subscribe - communicateandhowe.com james@communicateandhowe.com 519-589-9597