Community based recruitment
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This document discusses community based recruitment using social media. It recommends identifying talent needs and listening to social media conversations to understand interests. Companies should curate relevant industry and career content to engage people and become a hub for conversations. The goal is to build an online community that also meets offline through events. This develops advocates and demonstrates the company is a great place to work, reducing reliance on agencies. While taking time and expertise, community based recruitment through social media can be an effective strategy.
Community based recruitment
- 1. COMMUNITY BASED RECRUITMENT Steve Ward – CloudNine Social Media & Digital Talent For Reconverse Event 14th March 2013
- 2. SOCIAL MEDIA BASED PRESENTATION CLICHÉ WARNING…
- 3. …FISH WHERE THE FISH ARE. Yep… that means you fella!!
- 4. …BUT NOT LIKE THIS. RIGHT?
- 6. …SO WE HAVE TO COMPETE
- 7. …TO ATTRACT THE BEST
- 8. COMMUNITIES ARE… PEOPLE CENTRIC INCLUSIVE SOCIAL COLLABORATIVE INFORMATIVE ACCESSIBLE WARM VALUED FEEDBACK …AND COULD BE YOUR BEST RECRUITMENT MARKETING!!
- 9. BUT HOW….? WELL, Cloudni ne says…
- 10. 1. FORGET THE SEMANTICS BASED DEFINITIONS OF COMMUNITY. JUST MAKE IT AN OBJECTIVE TO IMPROVE HIRING, AND DO IT.
- 11. 2. IDENTIFY YOUR NEEDS FOR COLLECTIVE TALENT. THEN BEGIN TO FIND THEM, JOB-SEEKING, OR NOT.
- 12. 3. USE SOCIAL CHANNELS AS YOUR SIGN-POSTS. WHAT DO THEY TALK ABOUT? - LISTEN, INVOLVE YOURSELF, TALK, MIMIC AND SHARE.
- 13. 4. AND THEN CURATE... IF YOU WANT A CLUSTER OF PEOPLE TO LISTEN TO YOU – THEN GIVE THEM SOMETHING INTERESTING & RELEVANT TO LISTEN TO.
- 14. WAIT??!! WE’RE NOT PUBLISHERS, ARE WE…?? NO, BUT SHOULDN’T WE BE MARKETERS…?
- 15. 5. AIM TO BE A HUB OF CONVERSATION IN YOUR MARKET... …BUT KNOWING WHAT TO CURATE IS THE TRICK.
- 16. CURATE… INDUSTRY RELEVANT TALENT FOCUSED CAREER FOCUSED PEOPLE BASED NECESSARY INFORMATION …AND THEN TALK WITH THEM
- 17. …ONE BEST OBJECTIVE OF ONLINE COMMUNITY, IS TO MAKE IT AN OFFLINE COMMUNITY.
- 18. …SO TAKE THEM OFFLINE. EVENTS, INDUSTRY DRINKS, EXPERIENCES, COMPETITIONS.
- 19. …ANOTHER BEST OBJECTIVE OF ONLINE TALENT COMMUNITY, IS TO DEMONSTRATE WHAT A FANTASTIC PLACE YOU ARE TO WORK FOR.
- 20. …THE THIRD BEST OBJECTIVE OF ONLINE TALENT COMMUNITY, IS TO NEVER HAVE TO USE AN AGENCY AGAIN. (YES, YOU CAN QUOTE ME ON THAT…)
- 21. THE CLOUDNINE STORY: INDUSTRY EVENTS OF 100-200 A TIME INTEGRATOR WITHIN INDUSTRY EVENTS INDUSTRY NETWORKER RECOGNITION FOR SPECIALIST KNOWLEDGE RARELY ADVERTISE JOBS NEVER PROMOTE MY BUSINESS VIA SALES 100% REFERRAL & RECOMMENDATION NETWORK OF ADVOCATES IN TOUCH WITH LEADING INFLUENCERS
- 22. BUT… …IT TAKES TIME, AND EXPERTISE.
- 23. …AND IT WORKS. WILL YOU BE THE FIRST IN YOUR MARKET TO DO IT?
- 24. THANK YOU. STEVE WARD CLOUDNINE SOCIAL MEDIA & DIGITAL TALENT TWITTER: @CLOUDNINEREC STEVE@CLOUDNINEREC.CO.UK