Community Comms 26th Oct First Session Final
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The document discusses community communication tools and strategies for community groups. It provides an overview of how the communications landscape has changed with new social media tools and the importance of using a mix of traditional and non-traditional methods. Key tips discussed include listening to your target audiences, being innovative yet authentic, and creating a communications strategy that considers goals, messages, and audiences.
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Community Comms 26th Oct First Session Final
- 1. Community Communications Tools for Community Groups Monday 26 th October 2009 Jude, Mark, Eric sounddelivery
- 2. Who are we? Between us we’ve got over 23 years of BBC and Commercial experience BBC – Social Action Campaigns across the BBC – radio / TV online LBC/BBC Radio Cambridgeshire other Passionate about communications
- 3. sound delivery is a dynamic training production and communications agency. Our mission is to help organisations shape and sharpen their messages and navigate the changing media landscape to find new and exciting ways to get their stories heard. Work closely with the Media Trust to deliver practical training
- 4. Tools for Community Groups Session overview A shift in the communications landscape How do you communicate Essential Communications Traditional Communications Reaching out to new audience using Social Media Sharing best practice
- 5. Who are you trying to reach? Funders Donors Trustees Staff Volunteers Media Partners Corporate Sector People Who Don’t Know Who You Are Global Reach …… .. And how are you communicating with them?
- 6. One Size Doesn’t Fit all You are all unique
- 8. The Changing Media Climate
- 12. What does this mean for us? What skills are required to make an impact? My story of Ring Around Carers Disinterest Not on government agency Why relevant for our audience? Challenge to bring the story to life.....
- 13. sounddelivery Our own communications mix in no particular order: Monthly Enewsletter with relevant info tips etc Face to Face – networking Building personal relationships for example with journalists via telephone, meeting people for a coffee Write occasionally for Third Sector Website/which is a blogsite Twitter, Facebook Fan page/Group/YouTube/Vimeo
- 14. Website/which is a blogsite Twitter, Facebook Fan page/Group/YouTube/Vimeo Branding overall look and feel colours Emails / our email signature Database on an excel spreadsheet – split into different categories Staff of 2 people pretty much full time and 1 x part time
- 15. Peer to Peer support EG UK Press List – free forum for PR and journalism professionals Charity Web Forum/Yahoo group Third Sector Charity PR and Communications Network Membership Networks – SEL Other: Google Alerts Events
- 16. Communications is a key part of what we do and enables us to punch above our weight We use a mix of traditional/non traditional comms methods Most of the ways we communicate are free or low cost All you need to decide is the right mix of communications for you
- 17. What’s changed? RSS-fed You can now 'subscribe' to a feed, so content comes direct to you without you having to seek it out.
- 18. Its up to you to figure out what the *something* is! These are the tools that allow you to do something
- 21. Challenges
- 22. Are you talking their language? It doesn’t matter what type of communications you use Content is Key Get it right and people will be interested Continue to listen/read/subcribe/interact Join in the conversation through traditional/non traditional methods Get involved – Tell their friends Find out more about you!
- 23. Just because we can… Doesn’t mean we should….
- 24. Tips for creating a successful communications strategy Why? What? Who? Where? When? ...and then how.....
- 25. Tips for creating a successful communications strategy Listen to podcasts, audio content, read blogs, explore social networking sites, watch vodcasts, read wikis – see what other organisations and how they are communicating what they do Involve your staff, supporters, volunteers - get their opinions & ideas, find out how they want to be communicated with. Be yourself - don’t try and copy what’s already out there. Be innovative. Share the responsibility if a small organisation ask team member what they would like to do. Create your own comms strategy – taking all factors into consideration
- 26. Talk to us throughout the day If you would like these slides or more information, contact [email_address] For the best communications resources http://www.mediatrust.org/training-events/training-resources/online-guides-1#
Editor's Notes
- #5: Recap - What is Podcasting and how do they differ from audio online? 9:05 Podcasting – freedom of speech that’s a step too far… or the modern- day pamphleteers? A discussion of the issues outlined in ‘CASE STUDY: NEW TECHNOLOGY, NEW MEDIA – NEW WORLD’ 9:40 Storytelling - Using Audio Creative session to explore ideas and formats for audio, including listen-back to the audio students have found as part of the pre-class homework. Class discussion of what makes compelling audio content and what makes a good/bad podcast. Discussion of how audio features are made. 10:20 Interviewing - Putting your interviewees at their ease
- #22: So what are the challenges? FEAR - of change, of losing control, of damaging the brand TIME AND RESOURCES – can you commit to something that could add to your already overstacked workload? MONEY – how much is this going to cost? SCARY SENIOR MANAGEMENT – they don’t want it and what they say goes!