Community powered problem solving
4 likes1,878 views
BD owns the data but shares value with externals through: - Involving users in product design - Generating innovative ideas that improve safety - Deepening customer loyalty - Improving sustainability practices
Community powered problem solving
- 1. Community-Powered Problem-Solving Francis Gouillart and Douglas Billings Presenters: Dwi Arti Anugrah, Endro Catur Nugroho, Marlisa Kurniati, Tri Kuncoro Wati Faculty of Psychology, Universitas Indonesia, 2013 Information in this document is intended for academic purposes only.
- 2. Working with Community customers regulators employees citizens partners suppliers
- 3. Working with Community • Challenge: To engage the customers, suppliers, employees, partners, citizens, and regulators that make up their ecosystems. • How: to provide stakeholders with the means to connect with the company—and with one another—and encourage them to constantly invent new ways to create value for their organizations and themselves.
- 4. Approaches Traditional: New: repeatability & continuous adaptation compliance
- 5. Solution customers regulators employees citizens partners Co-Creation: suppliers Inviting constituencies to collectively solve problems and exploit opportunities is a better strategy.
- 6. Case Study A health care initiative shows how brick-and- mortar businesses can co-create solutions with their partners and change the rules of the game.
- 7. Why?
- 8. Co-Creation: Steps 1. Identify (and prioritze) large problems that firm cannot solve alone. 2. Develop hypotheses about the internal and external stakeholders that could help tackle the problem (through Building Blocks). 3. Conduct experiments to test the hypotheses. 4. Continuously generate new insights from the data.
- 9. The Building Blocks HOW HOW platform new interactions WHO community, external and internal PROBLEM BENEFIT BENEFIT experiences value
- 10. The Building Blocks Goals: • attract people onto provided platforms • get people to start exploring new ways to connect and generate new experiences • and let the system grow organically Output: identify segments of the community to mobilize and how
- 11. The Building Blocks Experiment: tryout engagement platform • Internal • Internal and external • External Transformation: Live engagements -> Digital engagements
- 12. Becton, Dickinson and Company Challenge: safe injection environment Steps: • Develop team (community of interests: supply chain, purchasing, occupational health, sustainability, finance): which communities & what platform to use • Team launchs • Experiments
- 13. Becton, Dickinson and Company Activities Output cross functional team start • interaction map (BD and hospital to engage using different staffs) Experiment 1 platforms (meetings, e- • insight on how to improve safe mail, social media, dll) injection and syringe disposal record • try-out of safe-injection improvement in several hospitals, IT how team members system (iPads data entry), improved (account managers) engagement Experiment 2 engage (better) with • tracking of effectiveness of practices hospital (procurement and and predictive models that correlate supply chain) variations in safety performance with specific factors
- 14. Becton, Dickinson and Company Activities Output • users’ early involvement in product design increasing the size of • new ways of thinking about the community through co- syringe experience creation of safety Experiment 3 • innovative ideas that further reduce injection, slow to start esp. the incidence of infections engaging users, took three • deepen hospitals’ loyalty to the to materialize company’s products. improving sustainability: taking sutainability experts improve waste management (syringe- Experiment 4 and managers (hospital) disposal on board
- 15. Becton, Dickinson and Company Strategic Output (of experiments) lower insurance rates -> dropped probability of infection due to less-safe injection and syringe- disposal
- 16. Questions • Who owns the data? • How is the value generated through co- creation shared with externals?