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Business Model Thinking
 for Association Leaders
Jeff De Cagna FRSA FASAE, Chief Strategist and Founder
               Principled Innovation LLC
Making Innovation
 Happen Survey
www.makinginnovationhappensurvey.com

        For association CEOs only
Please complete by June 30 at 12 am PDT
“Provoke. Agitate.
  Question. A stubborn
 sense of dissatisfaction
is what waters the seeds
      of disruption.”
                --Umair Haque
what will it take for
associations to thrive
over the next decade
    and beyond?
we are experiencing
 relentless societal
  transformation
disruption is
everywhere in
  our society
“There is one certainty, however. The
next decade or two will be defined more
   by fluidity than by any new, settled
paradigm; if there is a pattern to all this,
 it is that there is no pattern. The most
   valuable insight is that we are, in a
     critical sense, in a time of chaos.”
                              --Robert Safian
                               Fast Company
relevance is not
  the answer
creating the future
is about connecting
  opportunity and
    responsibility
business
 model
thinking
“Most [leaders] today have only
 had to lead their organizations
based on a single business model
  throughout their careers. The
half-life of a company’s business
    model is getting shorter.”
                             --Saul Kaplan
               Business Innovation Factory
what is a
business
model?
A business model
describes the rationale of
  how an organization
  creates, delivers and
     captures value.
   Source: Alex Osterwalder, Ph.D.
value creation
value delivery
value capture
thick value
   Thick value is deep,
meaningful and enduring
value created in a manner
 consistent with purpose.
COST   VALUE
business model elements
Cost elements                       Value elements
              Value propositions (VP)
Key resources (KR)          Stakeholder segments (SS)
Key activities (KA)                     Channels (CH)
Key partnerships (KP)   Stakeholder relationships (SR)
Cost structure (C$)             Revenue streams (R$)
COST   VALUE
questions?
comments?
use the Business
Model Canvas to tell
  the story of your
association’s current
   business model
Business model thinking slides (aenc slideshare)
tools for thinking
about new business
  model concepts
stakeholder
value canvas
COST   VALUE
STAKEHOLDER VALUE CANVAS

              VALUE PROPOSITION                                                  CONNECTIONS                                        STAKEHOLDER SEGMENT
                    (Simple succinct statement)                                   (Relationships/Channels)                                        (Most useful granular description)

     THICK VALUE                                 SUPPORT                                                                          INTENTIONS                                                                                   OUTCOMES




                                                                                                                        What actions do our stakeholders
                                      What holistic approaches can we use to                                            intend to take to achieve their
                                      support our stakeholder’s intentions?                                             important outcomes?

                                               SOLUTIONS                                                                      CONSTRAINTS




How will the value we offer help to
build a meaningful, purposeful and    What specific solutions can we offer to   What combination of relationships and   What constraints do our stakeholders                                                  What are the most important
enduring relationship with this       help our stakeholders overcome the        channels should we use to deliver our   face as they seek to achieve their                                                    outcomes this stakeholder segment
stakeholder segment?                  constraints they face?                    value to stakeholders?                  important outcomes?                                                                   wants to achieve?

                                                                                                                                      This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License.

                                                    www.principledinnovation.com                                                                      To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/
                                                                                                                              or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA
design principles for
 21st century business
models of “associating”
biz model design principles
purpose and profit are interdependent
    intimacy drives value creation
        the social layer is digital
           networks are fluid
   collaboration is the new content
    openness is the default setting
some closing
  thoughts
what will it take for
associations to thrive
over the next decade
    and beyond?
what will it take for
 your association to
thrive over the next
decade and beyond?
“Provoke. Agitate.
  Question. A stubborn
 sense of dissatisfaction
is what waters the seeds
      of disruption.”
                --Umair Haque
jeffpi1@gmail.com
  www.principledinnovationblog.com
www.facebook.com/principledinnovation
www.linkedin.com/in/principledinnovation
       www.facebook.com/jeff329
         Twitter: @pinnovation

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Business model thinking slides (aenc slideshare)

  • 1. Business Model Thinking for Association Leaders Jeff De Cagna FRSA FASAE, Chief Strategist and Founder Principled Innovation LLC
  • 2. Making Innovation Happen Survey www.makinginnovationhappensurvey.com For association CEOs only Please complete by June 30 at 12 am PDT
  • 3. “Provoke. Agitate. Question. A stubborn sense of dissatisfaction is what waters the seeds of disruption.” --Umair Haque
  • 4. what will it take for associations to thrive over the next decade and beyond?
  • 5. we are experiencing relentless societal transformation
  • 7. “There is one certainty, however. The next decade or two will be defined more by fluidity than by any new, settled paradigm; if there is a pattern to all this, it is that there is no pattern. The most valuable insight is that we are, in a critical sense, in a time of chaos.” --Robert Safian Fast Company
  • 8. relevance is not the answer
  • 9. creating the future is about connecting opportunity and responsibility
  • 11. “Most [leaders] today have only had to lead their organizations based on a single business model throughout their careers. The half-life of a company’s business model is getting shorter.” --Saul Kaplan Business Innovation Factory
  • 13. A business model describes the rationale of how an organization creates, delivers and captures value. Source: Alex Osterwalder, Ph.D.
  • 15. thick value Thick value is deep, meaningful and enduring value created in a manner consistent with purpose.
  • 16. COST VALUE
  • 17. business model elements Cost elements Value elements Value propositions (VP) Key resources (KR) Stakeholder segments (SS) Key activities (KA) Channels (CH) Key partnerships (KP) Stakeholder relationships (SR) Cost structure (C$) Revenue streams (R$)
  • 18. COST VALUE
  • 20. use the Business Model Canvas to tell the story of your association’s current business model
  • 22. tools for thinking about new business model concepts
  • 24. COST VALUE
  • 25. STAKEHOLDER VALUE CANVAS VALUE PROPOSITION CONNECTIONS STAKEHOLDER SEGMENT (Simple succinct statement) (Relationships/Channels) (Most useful granular description) THICK VALUE SUPPORT INTENTIONS OUTCOMES What actions do our stakeholders What holistic approaches can we use to intend to take to achieve their support our stakeholder’s intentions? important outcomes? SOLUTIONS CONSTRAINTS How will the value we offer help to build a meaningful, purposeful and What specific solutions can we offer to What combination of relationships and What constraints do our stakeholders What are the most important enduring relationship with this help our stakeholders overcome the channels should we use to deliver our face as they seek to achieve their outcomes this stakeholder segment stakeholder segment? constraints they face? value to stakeholders? important outcomes? wants to achieve? This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. www.principledinnovation.com To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA
  • 26. design principles for 21st century business models of “associating”
  • 27. biz model design principles purpose and profit are interdependent intimacy drives value creation the social layer is digital networks are fluid collaboration is the new content openness is the default setting
  • 28. some closing thoughts
  • 29. what will it take for associations to thrive over the next decade and beyond?
  • 30. what will it take for your association to thrive over the next decade and beyond?
  • 31. “Provoke. Agitate. Question. A stubborn sense of dissatisfaction is what waters the seeds of disruption.” --Umair Haque