Company profile and a gist of media research
- 2. iSearch is a hybrid Research and Marketing company registered under the Registrar Generals Department of the Government of Ghana. We are a team of young energetic men and women with significant years of experience in the research and marketing industry in Africa. We are Researchers with passion, a high sense of commitment and diligence. What makes us different is our ability to accomplish the most difficult task as far as research and marketing is concerned. Our vision is to be a world Class research and marketing firm in Africa and beyond. Being the best partner to our clients, providing them deeper in sights for strategic business decisions. We are in business to offer client centered insights for business growth, using the most innovative and acceptable techniques and technologies , with quality, value for money and speed as our bedrock. Who We Are
- 3. To become the leading research & marketing agencies in the world by using appropriate technologies to extract information Vision
- 4. Our Mission To provide fact driven information: Helping clients make inform decision To be your number one source of information: Been reliable, competent and efficient Help shape the world institutions through research: Mysteriously providing facts through light & darkness 1 2 3 Mission Statement
- 6. Desk/Secondary Research Market Intelligence Quantitative & Qualitative Research FGDs, IDIs, F2F, CATI, PAPI, CAPI, Mystery Shopper surveys etc. Baseline Surveys Evaluation of projects, Programs and concepts Transcription and report writing Sales, Marketing and Training Our Sector SolutionsOurServices What We Do
- 7. Media Telecom Sanitation/ Environmental Health/Pharmaceuticals/Cosmetics IT/Software/Hardware Manufacturing Logistics/ Transport Automobile Insurance/Finance etc. Our Sector SolutionsOurServices What We Do
- 8. B2B Consumers Segmentation studies Panels Ethnographic Studies Product Test Baseline Surveys & Impact Evaluation Our Sector SolutionsOurServices What We Do
- 9. Why You Should Choose Us Open Minded (Innovative) Result Oriented Quick Turnaround (Speed) Cost Effective Our Strength This is what stands us out among the rest Dedication and Determination to work
- 10. Ghana now boost of over 30 recognized Television Stations. Each struggling to win the little media budget of companies. But businesses mostly tend to invest in TV and radio station which captures the attention of most youth. For that matter they tend to look at certain important Key Performance Index (KPI’s). Such as: Brand & Ad Awareness, Brand Preference, Media Habits, Media Engagement among other key index. iSearch Company Limited, present to GBC some key facts and figures that arose in their data gathering in the month of January 2016 across the 10 regions of Ghana. Media Landscape in Ghana
- 11. 11 TV is a good source of entertainment for the youth. As a result, they tune in to channels that have rich entertainment content. Key TV stations and programmes mentioned include: • Midday Live • News 360 • Agenda • America’s Next Top Model • Telenovela • Boys Boys • Fashion GH What programmes interest the youth most on GTV? WHY? • Movies • Akan news • Telenovela • Wild at Heart • Entertainment TV Habits in Ghana Base: 9879
- 12. 12 13% 70% Frequency/Time of viewership Top TV Channels/Radio Stations 73% 42% 30% 28% 20% At least once a day – 49% Several times a week – 37% Weekday Weekend 6.01pm – 9.00pm(62%) 6.01pm – 9.00pm(61%) • Adom FM – 34% • Peace FM – 24% • OK FM – 22% • Nhira FM – 20% Several times a week – 49% Weekday 6.01am – 9.00am(63%) Base: 9376 Media Engagement
- 13. 13 TOMBrandAwareness TOM AD Awareness Most youth are Aware of UTV as a result of its Telenovelas. This has led to majority of the youth preferring to watch the brand. Size of the circle: Brand Preference Y axis: Brand Awareness X axis: Ad Awareness Relationship: Brand Preference, Brand Awareness and Ad Awareness
- 14. What has lead to the down fall of the nation number one TV station? As Shown above? Present their company profile and suggested studies that we can conduct for GBC to identify the loop holes and also aid them in strengthen their market share in the TV industry of Ghana.
- 15. Brand Health Study Customer Satisfaction Study Brand Positioning Study Youth and Behavioral Study Product Testing (Programming) To bridge the gap and current challenge of viewership in terms of age, the follow studies will be needed by GBC: Suggested Studies