Comparing my planned newspaper to a existing one
- 1. Comparing my planned newspaper to a existing one This PowerPoint is to compare my list of what I am definitely planning to do for my newspaper to the first two pages of the Norwich Evening News.
- 2. Layout My planned newspaper Norwich Evening News •Very clear and simple •Traditional •New and interesting •Newspaper’s name at the top •Boxy as easy to follow and look at •Headline article is central on front page •Newspaper’s name at the top •Adverts all around the main article •The headline near the top of the •Adverts go lengthways as well as page, just under the newspaper’s name widthways •Lines separating the articles, they also •Articles are in boxes direct the reader to different aspects of •Lines separate the articles the page •Darker backgrounds to articles – make •I want to do darker parts on the pages of certain texts stand out – they seem more my newspaper as I am planning to write important to read about art next to film, so having slightly different background colours would make them look separated from each other
- 3. Typography My planned newspaper Norwich Evening News •Very rounded •Traditional •I have done a post on different •Small, but still readable fonts and they were all quite •Variety of colours, sizes and similar – readable and simple boldness – makes certain things approachable stand out •Font size may vary to how much •Headline is in big, bold letters space and text I have •I would like a variety of sizes of texts as I think this will make certain articles stand out and the pages more interesting •The headlines and subheadings are in bold
- 4. Photos My planned newspaper Norwich Evening News •Traditional for newspapers •Traditional •Support the articles thoroughly •Sometimes two to an article •Have different sizes accordingly •On adverts •May need to be cropped in order to fit to •Big photos on front page – impact page •Square scan codes so that readers can •Square scan codes so that my educated get involved and read even more articles audience can get involved written by the newspaper
- 5. Articles My planned newspaper Norwich Evening News • As my newspaper is local, •Subjects relate to the local the articles have to be very area – proud of community relatable to this local area – •In the first two pages, the Norfolk articles in this issue have been •I want to include articles based around pensioners which mention art, films, •This is a tabloid newspaper, music and family events making it suitable for most aiming towards educated people, readable and more adults relaxed •I am making it more of a •However, as it is local there informative newspaper than a isn't anything about tabloid or broadsheet, but still celebrities opinionated •A few smaller articles on each •Smaller articles around the side of the main article larger one/s
- 6. Audience My planned newspaper Norwich Evening News •Educated adults •I did e-mail the newspaper but they •I am planning to do an article on family werent able to disclose that information events as they are likely to have children •I do know that their audience is proud of •I want to report about art and film as I their county and want to support it believe they would be interested in that •They want to read about their local area as it is cultured •They would be interested in buying an informative newspaper for around £1 •I will report to my focus groups and get their comments back •I may do some more questionnaires
- 7. Price My planned newspaper Norwich Evening News •I want my newspaper to cost around £1 •It costs 50p as it is thin compared to to buy in the shops which I believe is national newspapers reasonable for the financial situations of •It is on traditional paper my target audience •The newspaper wants to attract a wide •I cannot be too specific as I am only audience as it is local, so the price cannot making two pages of a local newspaper, it be too high would depend greatly on the rest of the newspaper •It would also depend on what my newspaper is printed onto – i have decided to use traditional newspaper paper because on glossy paper, it would make the newspaper more expensive to produce and buy.
- 8. Advertisements My planned newspaper Norwich Evening News •I don't want any adverts as I do not think •Frequently throughout the newspaper I will have much space if I am planning to •Local newspapers need adverts to fund have a variety of subjects (art, film, events them as they do not gain as a bigger etc) audience as national newspapers •I want to advertise my newspaper’s •As the newspaper’s audience is wide, the website through a square scan code adverts are also which the readers can then use their smart phones to scan it – getting the readers involved, and I would get more views on my website
- 9. Conclusion • I am planning to have a few traditional features in my newspaper which are similar to the Norwich Evening news, however as newspapers aren't the only way to get information nowadays, I need to be modern and interesting in order to hook my target audience of educated adults • The Norwich Evening News is a very traditional newspaper, mainly because it is very old and wants to hold onto its heritage. As my newspaper is new, I can create my own take on a newspaper to interest the people of this time.