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Comparing the total cost of
   ownership (TCO) of Physical,
   Virtual and Cloud-hosted desktops




©2009 Desktone, Inc. All rights reserved.   1
Agenda

•     Desktop Management Challenges

•     Virtual Desktop Infrastructure (VDI) Challenges

•     Cloud-based Desktops

•     TCO Framework

•     Desktone Introduction




©2011 Desktone, Inc. All rights reserved.               2
DISCLAIMER

•     TCO analysis is more contentious than politics so please understand this is one
      TCO framework (there are many!). The numbers can be debated but feel free to
      insert your own numbers into the framework
•     The numbers listed are based on list prices, industry averages, published analyst
      numbers and customer feedback
•     This analysis was done with REAL customers
•     All of the numbers behind the analysis are not in the presentations but can be
      found in our TCO whitepaper (will be emailed to all who attended today)




©2011 Desktone, Inc. All rights reserved.                                              3
Why the Switch to Cloud?
 For a variety of reasons, cloud technologies are too compelling to ignore.


      Dynamically scalable,                             Accessibility
                                                           Speed
      virtualized resources                                              Cost
      provided as a service

                                                        Maximize revenue
 •   “Utility” billing (pay as you use)                 Reduce cost

 •   “Unlimited” processing and storage                 Expedite time to market
                                                        Focus resources
 •   Elasticity to scale up or down
                                                        Do more projects
 •   On demand, self-service

 •   Highly automated
                                                                                   4
Desktop Virtualization & Cloud Overview




©2009 Desktone, Inc. All rights reserved.             5
Desktop Management Today
            Expensive                        Tipping point for change is here...
  Support-heavy
               Insecure
                                                         Migration to Windows 7


         OS
                                                         New mobile access
       Data
       Apps
    Settings
Preferences
                                                         Tighter IT budgets


                                                         Security
 ©2011 Desktone, Inc. All rights reserved.                                         6
The Promise of Virtual Desktops (VDI)
    Virtual desktops
Centrally managed                             Cost reduction
    In IT data center
                                              IT consolidation
            OS
          Data                                Easier to manage
          Apps
       Settings
   Preferences                                Happy users
             Virtual Desktops




 ©2011 Desktone, Inc. All rights reserved.                        7
Traditional VDI Reality

   … but major BARRIERS exist
                                            Start up
                                            Huge up-front costs

                                            Many moving parts
                                            Complex to design & build

                                            Operationally Intensive
                                            Difficult to maintain

                                            Is it strategic
                                            Do you want to be building and
                                            managing data centers

©2011 Desktone, Inc. All rights reserved.                                    8
Cloud-Based Desktops (DaaS)

                                                                            Business Benefits
                       Desktop Cloud                                           Ease to manage
                                                                               Device independence
                                                                               Lower TCO
                                                                               Low cash out = low risk
                                                                               Customer Satisfaction
                               From Any Device




                            From Any Location


                                PARTNERS &       FIXED
           TEMPORARY OFFICES     SUPPLIERS   TELEWORKERS   BRANCH OFFICES



©2011 Desktone, Inc. All rights reserved.                                                                 9
Total Cost of
 Ownership
 (TCO)




©2009 Desktone, Inc. All rights reserved.   10
TCO Framework Overview

•     Solutions for Comparison
        •    PC’s – Standard Desktops
        •    Onsite Virtual Desktop Infrastructure (VDI)
        •    DaaS: Cloud-hosted desktops as a service

•     Cost Categories
        •    Endpoint Costs
        •    Data Center Hardware
        •    Management Server Overhead
        •    Software
        •    IT Labor Costs
©2011 Desktone, Inc. All rights reserved.                  11
Typical Oversights

•     Labor/Time
        •    When comparing to physical PC’s most compare just the annual
             cost of the physical desktop
•     Management Infrastructure required for VDI




©2011 Desktone, Inc. All rights reserved.                                   12
Key Findings – Standard Windows 7 Desktop
•   Virtual desktops deliver savings upwards of 36% over desktop PC costs
•    Cloud desktops deliver further savings of 20+% over on-premises VDI
•   On-premises VDI delivers savings on labor but it is offset by the significant
    extra infrastructure required
•   The performance requirements for VDI necessitate adoption of external
    storage which adds substantial costs




©2011 Desktone, Inc. All rights reserved.                                       13
Endpoint Costs

•     Defined
        •    Device used to access a desktop
        •    Standard PC is a single choice but VDI and cloud-hosted offer
             flexibility
•     Categories
        1.        PC
        2.        Employee Owned
        3.        Repurposed PC
        4.        Thin Client



©2011 Desktone, Inc. All rights reserved.                                    14
Data Center Hardware

•     Definition: up front data center costs needed to run VDI
•     Categories
        1.        Servers needed to run virtual machines.
        2.        Storage (SAN/NAS)
        3.        Mgmt Server Overhead




©2011 Desktone, Inc. All rights reserved.                        15
Software

   •     Definition: software costs account for a large percentage of
         any desktop solution
   •     Categories
           •    VDI Software
           •    VDI Support/Maintenance
           •    Microsoft SA/VDA




©2011 Desktone, Inc. All rights reserved.                               16
IT Labor Costs

•     Definition: IT labor costs are very high in the traditional
      physical PC world. Virtual & cloud desktops deliver significant
      savings
•     Categories
        •    Helpdesk
        •    Desktop Maintenance
        •    Training
        •    IT Labor (Image creation, etc.)
        •    Downtime
        •    Network Engineering

©2011 Desktone, Inc. All rights reserved.                           17
Desktone’s Solution




©2009 Desktone, Inc. All rights reserved.   18
Who is Desktone

                                            = Cloud-based Virtual Desktops
•     Built from the start for cloud-hosted desktops as a service (DaaS)
•     Security, end-user performance and customer support is JOB #1
•     Frictionless try and buy experience
•     Optimized, tested & deployed with the worlds largest companies and
      service providers




©2011 Desktone, Inc. All rights reserved.                                    19
•Access from anywhere




   How it Works
                Client Manages                                                        Desktone’s Delivers
             IT Shared Resources                                                            • High performance network
                                                                                            • Secure & Compliant


                                                                                         • Centralized management & reporting
                                                                                         • Provisioning on demand




                                                           Network Connection (VPN)
               • Active Directory              • Storage
               • User Data




             End User Devices



                                                                                                      • Personalized desktops
                                                                                                      • Bring your own licenses
                                                                      Remote Display




                                 Access Anywhere



                                                                                                                                  20
   ©2011 Desktone, Inc. All rights reserved.
VDI vs. Cloud based Desktops
                                                        VDI   DaaS
  Benefit
  Simplified desktop deployment                               
  Centralized desktop management                              
  Walk-off data security                                      
  Simplified issue resolution and recovery                    
  Genuine, customizable Windows client environments           
  No upfront CAPEX                                             
  Pay as you go                                                
  Time to value in weeks, not months                           
  Leverage carrier-class scale                                 
  Expand geographic coverage                                   
  Reduce complexity and risk                                   
  Data Center Scale                                            
  Democratic – Small, Medium, Enterprises, EDU, Gov’t               21
1. IT Friendly Solution
Easy to manage
     On demand desktops: add,
      remove, & modify at will
     Centralized management from
      any device anywhere
     Visibility into user activity
     No data on devices

Easy to try
     Free trial in minutes:
      (www.desktone.com)
     Pilot ease – no infrastructure
      required

©2011 Desktone, Inc. All rights reserved.   22
2. Device & Location Independence

Embrace next-generation of employees
         Work and access corporate apps and data from
          any device: Mac, Ipad, Droid, thin client, laptop,
          PC (http://www.youtube.com/user/Desktone)

         Work from anywhere: home, office, or Starbucks

Leverages “Bring Your Own PC”
(BYOPC) movement

“Instant on” experience


©2011 Desktone, Inc. All rights reserved.                      23
DaaS Lower Total Cost of Ownership (TCO)

 No complicated infrastructure
  to configure and build

 Centralized support and
  management

 No expensive management
  resources required

 No hidden costs



©2011 Desktone, Inc. All rights reserved.   24
4. Low Cash Out = Low Risk



                                             No infrastructure investment

                                             Pay for only what you need

                                             OPEX budget consistency




©2011 Desktone, Inc. All rights reserved.                               25
5. 100% Customer Satisfaction

       Services – rapid deployments
       Support – dedicated virtualization experts
       Operational Excellence – 4 years of hosted
        desktop delivery
       Training – rich library of self-paced training
        modules and live knowledge transfer sessions




©2011 Desktone, Inc. All rights reserved.                26
The Desktone
                    Cloud Consists of
                       two primary
                        interfaces




Desktone Enterprise               Desktone Portal
Center                            Used by end-users for
                                  access to resources on the
Used by desktop admins to
                                  Desktone Cloud
manage the Desktone Cloud


                                                               27
End-User Access


              End Point Devices

          1. Mobile Devices - Ipad
             “DaaS Mobile Client” avail
             in the iTunes Store
          2. Thin clients - all leading
             vendors supported
          3. Standard PCs – access
             through their preferred
             web browser or DaaS
             Client.

                                          28
Summary
•     Cloud computing is changing the world of IT
•     The current Desktop management market is ripe for change
•     VDI was supposed to solve the problems – it has introduced other
      issues for most especially cost and complexity
•     Cloud-hosted desktops have a significant TCO saving over VDI
        • No upfront investment in infrastructure

        • No complicated infrastructure to configure and build

        • Centralized support and management

        • No expensive management resources required

        • No hidden costs

©2011 Desktone, Inc. All rights reserved.                                29
Resources

•     Detail TCO Whitepaper or Free Trial: www.desktone.com




©2011 Desktone, Inc. All rights reserved.                     30

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Comparing the TCO of Desktops

  • 1. Comparing the total cost of ownership (TCO) of Physical, Virtual and Cloud-hosted desktops ©2009 Desktone, Inc. All rights reserved. 1
  • 2. Agenda • Desktop Management Challenges • Virtual Desktop Infrastructure (VDI) Challenges • Cloud-based Desktops • TCO Framework • Desktone Introduction ©2011 Desktone, Inc. All rights reserved. 2
  • 3. DISCLAIMER • TCO analysis is more contentious than politics so please understand this is one TCO framework (there are many!). The numbers can be debated but feel free to insert your own numbers into the framework • The numbers listed are based on list prices, industry averages, published analyst numbers and customer feedback • This analysis was done with REAL customers • All of the numbers behind the analysis are not in the presentations but can be found in our TCO whitepaper (will be emailed to all who attended today) ©2011 Desktone, Inc. All rights reserved. 3
  • 4. Why the Switch to Cloud? For a variety of reasons, cloud technologies are too compelling to ignore. Dynamically scalable, Accessibility Speed virtualized resources Cost provided as a service  Maximize revenue • “Utility” billing (pay as you use)  Reduce cost • “Unlimited” processing and storage  Expedite time to market  Focus resources • Elasticity to scale up or down  Do more projects • On demand, self-service • Highly automated 4
  • 5. Desktop Virtualization & Cloud Overview ©2009 Desktone, Inc. All rights reserved. 5
  • 6. Desktop Management Today Expensive Tipping point for change is here... Support-heavy Insecure Migration to Windows 7 OS New mobile access Data Apps Settings Preferences Tighter IT budgets Security ©2011 Desktone, Inc. All rights reserved. 6
  • 7. The Promise of Virtual Desktops (VDI) Virtual desktops Centrally managed  Cost reduction In IT data center  IT consolidation OS Data  Easier to manage Apps Settings Preferences  Happy users Virtual Desktops ©2011 Desktone, Inc. All rights reserved. 7
  • 8. Traditional VDI Reality … but major BARRIERS exist Start up Huge up-front costs Many moving parts Complex to design & build Operationally Intensive Difficult to maintain Is it strategic Do you want to be building and managing data centers ©2011 Desktone, Inc. All rights reserved. 8
  • 9. Cloud-Based Desktops (DaaS) Business Benefits Desktop Cloud  Ease to manage  Device independence  Lower TCO  Low cash out = low risk  Customer Satisfaction From Any Device From Any Location PARTNERS & FIXED TEMPORARY OFFICES SUPPLIERS TELEWORKERS BRANCH OFFICES ©2011 Desktone, Inc. All rights reserved. 9
  • 10. Total Cost of Ownership (TCO) ©2009 Desktone, Inc. All rights reserved. 10
  • 11. TCO Framework Overview • Solutions for Comparison • PC’s – Standard Desktops • Onsite Virtual Desktop Infrastructure (VDI) • DaaS: Cloud-hosted desktops as a service • Cost Categories • Endpoint Costs • Data Center Hardware • Management Server Overhead • Software • IT Labor Costs ©2011 Desktone, Inc. All rights reserved. 11
  • 12. Typical Oversights • Labor/Time • When comparing to physical PC’s most compare just the annual cost of the physical desktop • Management Infrastructure required for VDI ©2011 Desktone, Inc. All rights reserved. 12
  • 13. Key Findings – Standard Windows 7 Desktop • Virtual desktops deliver savings upwards of 36% over desktop PC costs • Cloud desktops deliver further savings of 20+% over on-premises VDI • On-premises VDI delivers savings on labor but it is offset by the significant extra infrastructure required • The performance requirements for VDI necessitate adoption of external storage which adds substantial costs ©2011 Desktone, Inc. All rights reserved. 13
  • 14. Endpoint Costs • Defined • Device used to access a desktop • Standard PC is a single choice but VDI and cloud-hosted offer flexibility • Categories 1. PC 2. Employee Owned 3. Repurposed PC 4. Thin Client ©2011 Desktone, Inc. All rights reserved. 14
  • 15. Data Center Hardware • Definition: up front data center costs needed to run VDI • Categories 1. Servers needed to run virtual machines. 2. Storage (SAN/NAS) 3. Mgmt Server Overhead ©2011 Desktone, Inc. All rights reserved. 15
  • 16. Software • Definition: software costs account for a large percentage of any desktop solution • Categories • VDI Software • VDI Support/Maintenance • Microsoft SA/VDA ©2011 Desktone, Inc. All rights reserved. 16
  • 17. IT Labor Costs • Definition: IT labor costs are very high in the traditional physical PC world. Virtual & cloud desktops deliver significant savings • Categories • Helpdesk • Desktop Maintenance • Training • IT Labor (Image creation, etc.) • Downtime • Network Engineering ©2011 Desktone, Inc. All rights reserved. 17
  • 18. Desktone’s Solution ©2009 Desktone, Inc. All rights reserved. 18
  • 19. Who is Desktone = Cloud-based Virtual Desktops • Built from the start for cloud-hosted desktops as a service (DaaS) • Security, end-user performance and customer support is JOB #1 • Frictionless try and buy experience • Optimized, tested & deployed with the worlds largest companies and service providers ©2011 Desktone, Inc. All rights reserved. 19
  • 20. •Access from anywhere How it Works Client Manages Desktone’s Delivers IT Shared Resources • High performance network • Secure & Compliant • Centralized management & reporting • Provisioning on demand Network Connection (VPN) • Active Directory • Storage • User Data End User Devices • Personalized desktops • Bring your own licenses Remote Display Access Anywhere 20 ©2011 Desktone, Inc. All rights reserved.
  • 21. VDI vs. Cloud based Desktops VDI DaaS Benefit Simplified desktop deployment   Centralized desktop management   Walk-off data security   Simplified issue resolution and recovery   Genuine, customizable Windows client environments   No upfront CAPEX  Pay as you go  Time to value in weeks, not months  Leverage carrier-class scale  Expand geographic coverage  Reduce complexity and risk  Data Center Scale  Democratic – Small, Medium, Enterprises, EDU, Gov’t  21
  • 22. 1. IT Friendly Solution Easy to manage  On demand desktops: add, remove, & modify at will  Centralized management from any device anywhere  Visibility into user activity  No data on devices Easy to try  Free trial in minutes: (www.desktone.com)  Pilot ease – no infrastructure required ©2011 Desktone, Inc. All rights reserved. 22
  • 23. 2. Device & Location Independence Embrace next-generation of employees  Work and access corporate apps and data from any device: Mac, Ipad, Droid, thin client, laptop, PC (http://www.youtube.com/user/Desktone)  Work from anywhere: home, office, or Starbucks Leverages “Bring Your Own PC” (BYOPC) movement “Instant on” experience ©2011 Desktone, Inc. All rights reserved. 23
  • 24. DaaS Lower Total Cost of Ownership (TCO)  No complicated infrastructure to configure and build  Centralized support and management  No expensive management resources required  No hidden costs ©2011 Desktone, Inc. All rights reserved. 24
  • 25. 4. Low Cash Out = Low Risk  No infrastructure investment  Pay for only what you need  OPEX budget consistency ©2011 Desktone, Inc. All rights reserved. 25
  • 26. 5. 100% Customer Satisfaction  Services – rapid deployments  Support – dedicated virtualization experts  Operational Excellence – 4 years of hosted desktop delivery  Training – rich library of self-paced training modules and live knowledge transfer sessions ©2011 Desktone, Inc. All rights reserved. 26
  • 27. The Desktone Cloud Consists of two primary interfaces Desktone Enterprise Desktone Portal Center Used by end-users for access to resources on the Used by desktop admins to Desktone Cloud manage the Desktone Cloud 27
  • 28. End-User Access End Point Devices 1. Mobile Devices - Ipad “DaaS Mobile Client” avail in the iTunes Store 2. Thin clients - all leading vendors supported 3. Standard PCs – access through their preferred web browser or DaaS Client. 28
  • 29. Summary • Cloud computing is changing the world of IT • The current Desktop management market is ripe for change • VDI was supposed to solve the problems – it has introduced other issues for most especially cost and complexity • Cloud-hosted desktops have a significant TCO saving over VDI • No upfront investment in infrastructure • No complicated infrastructure to configure and build • Centralized support and management • No expensive management resources required • No hidden costs ©2011 Desktone, Inc. All rights reserved. 29
  • 30. Resources • Detail TCO Whitepaper or Free Trial: www.desktone.com ©2011 Desktone, Inc. All rights reserved. 30