Competencies for Extension professionals in
the 21st Century
Amy Harder
amharder@ufl.edu
University of Florida
Graham Cochran
cochran.99@osu.edu
Scott Scheer
scheer.9@osu.edu
The Ohio State University
For a recording of the Webinar held on November 16, 2010, go to http://go.osu.edu/BJX
Competencies and
Competency Modeling
• Extension organizations have placed a high value on their
people. The 21st century is a time of change for Extension
organizations – now more than ever, success depends on the
knowledge and capabilities of employees
• Human resource management (HRM) and Extension
organizations (Maddy, Niemann, Lindquist, & Bateman, 2002;
Stone & Bieber, 1997) recommend competencies as a
powerful tool to provide focus on individual behaviors for
organizational success
Skills
Knowledge
Attitudes
Other Personal Characteristics
(e.g., traits, values, self-image) 3
Action/
Behavior
Job
Performance
Competencies
4
VisionStrategy
Strategic
Initiatives
AbilitiesTraits
Interests
Motivations
Work
Context
Work
Activities
Training/
Education
Experience
Competencies
Available
Competencies
Required
Performance
Standards
Exemplary Performance = Alignment
* What is needed by the organization and
human capital.
Adapted from Schippmann, 1999
Our Work - Methods
• Integration of two studies:
(1) national Delphi study to determine AEE competencies for beginning
educators/agents and
(2) study to develop a competency model for a state Extension
organization’s HRM
Our Work - Methods (continued)
Academic Extension Education Study
• Delphi study conducted to determine the AEE competencies
required for entry-level Extension educators/agents for success
in 2015
• 12 Delphi panelists resulted from 117 nominations by 33 state
Extension directors
• Level of consensus a competency needed to achieve was
determined a priori (66% of the respondents needed to rate an
item “agree” or “strongly agree” to progress to next round)
Our Work - Methods (continued)
Extension Human Resource Management Study
• Mixed methods (Jones, Torres, & Arminio, 2006) with
emphasis on qualitative approaches (reviews of existing
research, interviews and focus groups). Peer debriefing and
survey research to validate and refine the competency model
• Purposeful sampling as key informants across all job groups;
administrative cabinet members, exemplary performers:
competency project team, focus groups, and survey
respondents (census of exemplary performers)
• Focus on core competencies – relevant across all job groups
Results
AEE model resulted in 19 competencies
• Communication skills
(including oral and written)
• Cultural Sensitivity
• Interpersonal Skill
• Organizational leadership
development
• Personal leadership
development
• Problem-solving
• Professionalism
• Relationship building
• Self-management
• Program planning
• Program implementation
• Program evaluation
• Teaching skills
• Accountability
• Able to utilize technology for
program delivery
• Applied research skills
• Develop extramural funding
• Technical/subject matter expertise
• Volunteer development
Results
Extension HRM model resulted in 22 competencies
(includes areas of expertise)
• Communication
• Continuous learning
• Customer service
• Diversity
• Flexibility and change
• Interpersonal relationships
• Knowledge of Extension
• Professionalism
• Resource management
• Self-direction
• Teamwork and leadership
• Technology adoption and
application
• Thinking and problem solving
• Understanding stakeholders and
communities
• Extension teaching
• Information technology
• Management and supervision
• Marketing
• Program planning, development,
and evaluation
• Research
• Subject matter expertise
• Volunteer management
Results
Integration of AEE and Extension HRM models –
* denotes unique competency
• Communication
• Diversity
• Interpersonal relationships
• Professionalism
• Resource management
• Self-direction
• Teamwork and leadership
• Thinking and problem solving
• Extension teaching
• Information technology
• Technology adoption and
application
• Research
• Program planning, development,
and evaluation
• Subject matter expertise
• Volunteer management
• Continuous learning*
• Customer service*
• Flexibility and change*
• Knowledge of Extension*
• Understanding stakeholders and
communities*
• Management and supervision*
• Marketing*
Competency
Model
Recruitment
& Selection
Assessments
Professional
Development
Performance
Management
Rewards
Compensation
Succession
Planning
Competency-based HR: Linkages
and alignment
Mission/Strategy
Results/Outcomes
11
Implications/Applications
• Extension systems assess their HRM practices
using the competencies to inform efforts
• Additional modeling, tailoring, and/or
validation
• Examples
– New agent training
– Professional development
– Performance management
Example – OSU & Performance Review
Well Below (1) Meets (3) Well Above (5)
 Not willing to work through
change
 May never be certain that
enough data exists to support
need for change or adaptation
 Comfortable doing the same
thing in the same way
 Unwilling to modify a strongly
held position in the face of
contrary evidence
 Remains open to
different ideas and
approaches
 Sees the merits of
other ideas
 Has an open mind
 Readily tries new
approaches
 Generally supportive
of change
 Seeks to understand changes in work tasks,
situations, and environment as well as the
reason for such change
 Seeks information and withholds judgment
 Approaches changes positively
Flexibility and change - Demonstrates agility and adaptability, maintaining
effectiveness when experiencing changes in the work environment or conditions
affecting OSU Extension (e.g., social, economic, or political); has an openness to
new and different ways of doing things; accepts change and is willing to deal with
ambiguity; adjusts to new work structures, programs, or processes; recognizes
need to change and is willing to take risks.
Dialogue
14
Selected References
Dubois, D. D., Rothwell, W. J., Stern, D. J., & Kemp, L. K. (2004). Competency-based human resource
management. Palo Alto, CA: Davies-Black Publishing.
Cochran, G. R. (2009). Ohio State University Extension Competency Study: Developing a competency model for
a 21st century Extension organization (Doctoral dissertation). Retrieved from ProQuest. (AAT 3375730).
Harder, A., Place, N. T., & Scheer, S. D. (in press). Towards a competency-based Extension education
curriculum: A Delphi Study. Journal of Agricultural Education.
Jones, S. R., Torres, V., & Arminio, J. (2006). Negotiating the complexities of qualitative research in higher
education. New York: Routledge.
Lucia, A. D., & Lepsinger, R. (1999). The art and science of competency models: Pinpointing critical success
factors in organizations. San Francisco: Jossey-Bass/Pfeiffer.
Maddy, D. J., Niemann, K., Lindquist, J., & Bateman, K. (2002). Core competencies for the Cooperative
Extension System. Retrieved from http://extn.msu.montana.edu/Jobs/pdf/Core_Competencies.pdf
Scheer, S. D., Cochran, G., Harder, A., & Place, N. T. (in press). Competency modeling in Extension education:
Integrating an academic Extension education model with an Extension human resource management model.
Journal of Agricultural Education.
Schippmann, J. S. (1999). Strategic job modeling: Working at the core of integrated human resources. Mahwah,
NJ: Lawrence Erlbaum Associates.
Stone, B., & Bieber, S. (1997). Competencies: A new language for our work. Journal of Extension, 35(1).
Retrieved from http://www.joe.org
Competencies for Extension professionals in
the 21st Century
Amy Harder
amharder@ufl.edu
University of Florida
Graham Cochran
cochran.99@osu.edu
Scott Scheer
scheer.9@osu.edu
The Ohio State University

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2010 NCRCRD Webinar: Competencies for extension professionals

  • 1. Competencies for Extension professionals in the 21st Century Amy Harder amharder@ufl.edu University of Florida Graham Cochran cochran.99@osu.edu Scott Scheer scheer.9@osu.edu The Ohio State University For a recording of the Webinar held on November 16, 2010, go to http://go.osu.edu/BJX
  • 2. Competencies and Competency Modeling • Extension organizations have placed a high value on their people. The 21st century is a time of change for Extension organizations – now more than ever, success depends on the knowledge and capabilities of employees • Human resource management (HRM) and Extension organizations (Maddy, Niemann, Lindquist, & Bateman, 2002; Stone & Bieber, 1997) recommend competencies as a powerful tool to provide focus on individual behaviors for organizational success
  • 3. Skills Knowledge Attitudes Other Personal Characteristics (e.g., traits, values, self-image) 3 Action/ Behavior Job Performance
  • 5. Our Work - Methods • Integration of two studies: (1) national Delphi study to determine AEE competencies for beginning educators/agents and (2) study to develop a competency model for a state Extension organization’s HRM
  • 6. Our Work - Methods (continued) Academic Extension Education Study • Delphi study conducted to determine the AEE competencies required for entry-level Extension educators/agents for success in 2015 • 12 Delphi panelists resulted from 117 nominations by 33 state Extension directors • Level of consensus a competency needed to achieve was determined a priori (66% of the respondents needed to rate an item “agree” or “strongly agree” to progress to next round)
  • 7. Our Work - Methods (continued) Extension Human Resource Management Study • Mixed methods (Jones, Torres, & Arminio, 2006) with emphasis on qualitative approaches (reviews of existing research, interviews and focus groups). Peer debriefing and survey research to validate and refine the competency model • Purposeful sampling as key informants across all job groups; administrative cabinet members, exemplary performers: competency project team, focus groups, and survey respondents (census of exemplary performers) • Focus on core competencies – relevant across all job groups
  • 8. Results AEE model resulted in 19 competencies • Communication skills (including oral and written) • Cultural Sensitivity • Interpersonal Skill • Organizational leadership development • Personal leadership development • Problem-solving • Professionalism • Relationship building • Self-management • Program planning • Program implementation • Program evaluation • Teaching skills • Accountability • Able to utilize technology for program delivery • Applied research skills • Develop extramural funding • Technical/subject matter expertise • Volunteer development
  • 9. Results Extension HRM model resulted in 22 competencies (includes areas of expertise) • Communication • Continuous learning • Customer service • Diversity • Flexibility and change • Interpersonal relationships • Knowledge of Extension • Professionalism • Resource management • Self-direction • Teamwork and leadership • Technology adoption and application • Thinking and problem solving • Understanding stakeholders and communities • Extension teaching • Information technology • Management and supervision • Marketing • Program planning, development, and evaluation • Research • Subject matter expertise • Volunteer management
  • 10. Results Integration of AEE and Extension HRM models – * denotes unique competency • Communication • Diversity • Interpersonal relationships • Professionalism • Resource management • Self-direction • Teamwork and leadership • Thinking and problem solving • Extension teaching • Information technology • Technology adoption and application • Research • Program planning, development, and evaluation • Subject matter expertise • Volunteer management • Continuous learning* • Customer service* • Flexibility and change* • Knowledge of Extension* • Understanding stakeholders and communities* • Management and supervision* • Marketing*
  • 12. Implications/Applications • Extension systems assess their HRM practices using the competencies to inform efforts • Additional modeling, tailoring, and/or validation • Examples – New agent training – Professional development – Performance management
  • 13. Example – OSU & Performance Review Well Below (1) Meets (3) Well Above (5)  Not willing to work through change  May never be certain that enough data exists to support need for change or adaptation  Comfortable doing the same thing in the same way  Unwilling to modify a strongly held position in the face of contrary evidence  Remains open to different ideas and approaches  Sees the merits of other ideas  Has an open mind  Readily tries new approaches  Generally supportive of change  Seeks to understand changes in work tasks, situations, and environment as well as the reason for such change  Seeks information and withholds judgment  Approaches changes positively Flexibility and change - Demonstrates agility and adaptability, maintaining effectiveness when experiencing changes in the work environment or conditions affecting OSU Extension (e.g., social, economic, or political); has an openness to new and different ways of doing things; accepts change and is willing to deal with ambiguity; adjusts to new work structures, programs, or processes; recognizes need to change and is willing to take risks.
  • 15. Selected References Dubois, D. D., Rothwell, W. J., Stern, D. J., & Kemp, L. K. (2004). Competency-based human resource management. Palo Alto, CA: Davies-Black Publishing. Cochran, G. R. (2009). Ohio State University Extension Competency Study: Developing a competency model for a 21st century Extension organization (Doctoral dissertation). Retrieved from ProQuest. (AAT 3375730). Harder, A., Place, N. T., & Scheer, S. D. (in press). Towards a competency-based Extension education curriculum: A Delphi Study. Journal of Agricultural Education. Jones, S. R., Torres, V., & Arminio, J. (2006). Negotiating the complexities of qualitative research in higher education. New York: Routledge. Lucia, A. D., & Lepsinger, R. (1999). The art and science of competency models: Pinpointing critical success factors in organizations. San Francisco: Jossey-Bass/Pfeiffer. Maddy, D. J., Niemann, K., Lindquist, J., & Bateman, K. (2002). Core competencies for the Cooperative Extension System. Retrieved from http://extn.msu.montana.edu/Jobs/pdf/Core_Competencies.pdf Scheer, S. D., Cochran, G., Harder, A., & Place, N. T. (in press). Competency modeling in Extension education: Integrating an academic Extension education model with an Extension human resource management model. Journal of Agricultural Education. Schippmann, J. S. (1999). Strategic job modeling: Working at the core of integrated human resources. Mahwah, NJ: Lawrence Erlbaum Associates. Stone, B., & Bieber, S. (1997). Competencies: A new language for our work. Journal of Extension, 35(1). Retrieved from http://www.joe.org
  • 16. Competencies for Extension professionals in the 21st Century Amy Harder amharder@ufl.edu University of Florida Graham Cochran cochran.99@osu.edu Scott Scheer scheer.9@osu.edu The Ohio State University

Editor's Notes

  • #3: Discuss background/use of competencies in Cooperative ExtensionImportance of competencies in today’s environmentNext – what are competencies?
  • #4: Important to talk a little about what competencies are…defined in different ways; for our discussion…A competency is a collection of related knowledge, skills, attitudes, and other personal characteristics working in concert to produce outstanding performance.A number of authors use some type of a pyramid or an iceberg model to illustrate the concept of competency. This illustrates that a competency can be made of a number of things. Knowledge – e.g., an organizations structure, policies, proceduresSome are harder to identify and develop than others (below the surface) Values – e.g., respecting all peopleA competency is reflected in behaviors that are above the surface – observable.The behavior results in outcomes we see in job performance.How are competencies identified for a job, job group, or an organization?
  • #5: Competency modeling…helps to draw a picture of what we are trying to do when we identify lists and descriptions of competencies for a job or an organization.This shows factors that affect the competencies an organization needs and the competencies actually available. The illustration shows:Building blocks for an individual’s competencies – on the right – abilities, training, experience, and other characteristics.AndFactors that affect competencies required by an organization – on the left – strategy, vision, work context, etc.We will share two competency modeling efforts that the three of us have been involved in…Future focus is important
  • #11: Put unique on next slide??
  • #15: Dialogue