Competition: Notes
0 likes459 views
The document summarizes three existing campaigns that promote low-meat or meat-free diets: 1) The Vegetarian Society is the oldest vegetarian organization in the world dating back to 1847. It provides educational resources and an online community to support people adopting vegetarian diets. 2) Meat Free Mondays is an international campaign founded by Paul McCartney that encourages people to avoid meat one day a week for environmental, financial, and health reasons. It provides new recipes every Monday. 3) The Flexitarian Foodie blog shares flexitarian recipes and tips for adopting a flexitarian diet which is primarily plant-based but occasionally includes meat.
Competition: Notes
- 1. method two: competition by tessa jonson For my second method, I needed to investigate the competition that ex- ists involving the low-meat consumption campaigns. I found three differ- ent examples that all have some similarities and some vast differences from what I hope to achieve. vegetarian society: about • oldest vegetarian organisation in the world, having started in 1847 • They describe themselves on their website as an “educational charity working to support, represent, and increase the number of vegetarians in the UK” • work with policy makers, businesses, and professionals • have wide variety of free support, but to be a member, you have to pay a fee vegetarian society: provide • resources including what a vegetarian is, news and history, and Vegetarian Society approved products and shops • They have many forms of support: converting to vegetarianism, cooking, con- necting with others, and so on. Here you can see their online community. • http://www.vegsoc.org/ meat free mondays: about • an international campaign founded by Paul McCartney that encourages people to eat a meatless diet on Mondays • promotes the diet’s environmental, financial, and health benefits • many celebrity endorsements including Gwyneth Paltrow, Alec Baldwin, and Ricky Gervais • This is a screen shot of their homepage. meat free mondays: provide • new recipes added every Monday, as you can see in this image • loads of facts about meat consumption and production • quite unusually, MFM have promotional material such as posters and brochures on their site for supporters to download and use themselves • http://www.supportmfm.org/ flexitarian foodie: about • amateur blog of flexitarian recipes created by a mum • includes short introduction to each recipe explaining why she likes it or the like • when I Googled “flexitarian”, this is the only search result that’s not just an ar- ticle on a site about something else. This had flexitarian in the url. flexitarian foodie: provides • the blog is just a list of recipes • definition and explanation of flexitarian • some simple tips on becoming a flexitarian • http://www.flexitarianfoodie.com/ thank you • Are there any questions?