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Competitor Analysis
Summary Presentation

1
‘Look and Feel’ & Navigation - themes
1.Monochrome & single colour

2.Flat design, white space

3.Centre-staging search ‘app’

4.Customising use of space

2
‘Look and Feel’ & Navigation - themes
1.Monochrome & single colour

2.Flat design, white space
http://www.gapminder.org

3.Centre-staging search ‘app’

4.Customising use of space
http://www.devinfo.org

3
‘Look and Feel’ & Navigation - themes
1.Monochrome & single colour

2.Flat design, white space

http://www.bom.gov.au

3.Centre-staging search ‘app’

4.Customising use of space
http://www.oecd.org/statistics/

4
‘Look and Feel’ & Navigation - themes
1.Monochrome & single colour

2.Flat design, white space
http://www.google.com.au

3.Centre-staging search ‘app’

4.Customising use of space
http://www.devinfo.org

5
‘Look and Feel’ & Navigation - themes
1.Monochrome & single colour

2.Flat design, white space
http://investa2.dgpreview.com.au/office/portfolio/filtered/location:
3/ownership:17/#

3.Centre-staging search ‘app’

4.Customising use of space
http://www.ahw.gov.ab.ca/IHDA_Retrieval/

6
‘Look and Feel’ & Navigation - themes
1.Monochrome & single colour

2.Flat design, white space
http://investa2.dgpreview.com.au/office/portfolio/filtered/location:
3/ownership:17/#

3.Centre-staging search ‘app’

4.Customising use of space
http://www.ahw.gov.ab.ca/IHDA_Retrieval/

7
Organising Information - themes
1.Natural language terminology

2.‘At-a-glance’ category browse

3.User location within structure

4.User identities, ‘reverse persona’

8
Organising Information - themes
1.Natural language terminology

2.‘At-a-glance’ category browse
http://www.bocsar.nsw.gov.au/Lawlink/bocsar/ll_bocsar.nsf/pages/
bocsar_onlinequeries

3.User location within structure

4.User identities, ‘reverse persona’
http://www.devinfo.org

9
Organising Information - themes
1.Natural language terminology

2.‘At-a-glance’ category browse
http://www.qantas.com.au/travel/airlines/home/au/en

3.User location within structure

4.User identities, ‘reverse persona’
http://ec.europa.eu/health/indicators/indicators/

10
Organising Information - themes
1.Natural language terminology

2.‘At-a-glance’ category browse
http://www.sbs.com.au/censusexplorer/

3.User location within structure
http://www.aihw.gov.au/chi/

4.User identities, ‘reverse persona’
http://www.bocsar.nsw.gov.au/Lawlink/bocsar/ll_bocsar.nsf/pages/
bocsar_onlinequeries

11
Organising Information - themes
1.Natural language terminology

2.‘At-a-glance’ category browse
http://www.abs.gov.au/websitedbs/D3310114.nsf/home/First+Visit?
opendocument#from-banner=GT

3.User location within structure

4.User identities, ‘reverse persona’
http://www.statcan.gc.ca/start-debut-eng.html

12
The ‘Search experience’ - themes

1.Facilitating a conversation with
metadata (Targeted, linear
search - for static information
needs)

2. Facilitating a conversation with
content (Browsing, ‘Berrypicking’
- for dynamic information needs)

13
The ‘Search experience’ - themes

1.Facilitating a conversation with
metadata (Targeted, linear
search - for static information

http://www.oecd.org/statistics/

needs)
http://www.google.com.au/

2. Facilitating a conversation with
content (Browsing, ‘Berrypicking’
- for dynamic information needs)

http://www.wolfranalpha.com/

14
The ‘Search experience’ - themes

1.Facilitating a conversation with
metadata (Targeted, linear
search - for static information
needs)
http://www.health.alberta.ca/health-info/IHDA-Geographic/
COPD/incidence-agestandard/atlas.html

2. Facilitating a conversation with
content (Browsing, ‘Berrypicking’
- for dynamic information needs)
http://www.gapminder.org

15
The ‘Search experience’ - themes

1.Facilitating a conversation with
metadata (Targeted, linear
search - for static information
needs)

2. Facilitating a conversation with
content (Browsing, ‘Berrypicking’
- for dynamic information needs)
http://www.myhealthycommunities.gov.au/medicare-local/ml106

16
The ‘Search experience’ - themes

Facilitates dynamic
browsing well

Facilitates both badly

Facilitates both well

Facilitates linear
searching well

17
The ‘Search experience’ - themes
Links to related
information
Facilitates dynamic
browsing well
Content previews in
search results

Facilitates both badly

‘Atlas’ style
dataviz portal
Facilitates both well

Responsive
search bar
Facilitates linear
searching well

Lots of questions
before any results/
content returned

18
Data visualisation - themes
1.Understanding through
interaction and customisation

2.Understanding through
summary and compare

3.Best aesthetic strategies

4.Generating dynamic
visualisations

19
Data visualisation - themes
1.Understanding through
interaction and customisation

2.Understanding through
summary and compare
http://www.sbs.com.au/censusexplorer/

3.Best aesthetic strategies

4.Generating dynamic
visualisations
http://www.nhs.uk/Tools/Pages/NHSAtlasofrisk.aspx

20
Data visualisation - themes
1.Understanding through
interaction and customisation

2.Understanding through
summary and compare
http://ec.europa.eu/health/indicators/indicators/

3.Best aesthetic strategies

4.Generating dynamic
visualisations
http://www.devinfo.org

21
Data visualisation - themes
1.Understanding through
interaction and customisation

http://www.health.alberta.ca/health-info/IHDA-Geographic/
COPD/incidence-agestandard/atlas.html

2.Understanding through
summary and compare

3.Best aesthetic strategies

http://www.sbs.com.au/censusexplorer/

4.Generating dynamic
visualisations
http://www.aihw.gov.au/chi/

22
Data visualisation - themes
1.Understanding through
interaction and customisation

2.Understanding through
summary and compare
http://ec.europa.eu/health/indicators/indicators/

3.Best aesthetic strategies

4.Generating dynamic
visualisations
http://www.healthmetricsandevaluation.org/tools/data-visualizations

23
Data visualisation - themes
1.Understanding through
interaction and customisation

2.Understanding through
summary and compare

http://www.myhealthycommunities.gov.au/medicare-local/ml106

3.Best aesthetic strategies

4.Generating dynamic
visualisations

http://two-n.com/wnyc/

24
Data visualisation - themes
1.Understanding through
interaction and customisation

2.Understanding through
summary and compare

3.Best aesthetic strategies

4.Generating dynamic
visualisations

25
Use of maps - themes
1.Familiar map interfaces and
conventions

2.Displaying supporting text

3.Interacting with map data
layers

26
Use of maps - themes
1.Familiar map interfaces and
conventions

2.Displaying supporting text

3.Interacting with map data
layers

27
Use of maps - themes
1.Familiar map interfaces and
conventions

2.Displaying supporting text

http://two-n.com/wnyc/

3.Interacting with map data
layers
http://www.sbs.com.au/censusexplorer/

28
Use of maps - themes
1.Familiar map interfaces and
conventions

http://www.health.vic.gov.au/healthstatus/interactive/atlas.htm

2.Displaying supporting text

3.Interacting with map data
layers
http://www.publichealth.gov.au/interactive-mapping/

29
Use of maps - themes
1.Familiar map interfaces and
conventions

2.Displaying supporting text

3.Interacting with map data
layers
http://www.bom.gov.au/australia/meteye/

30
31

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Competitor analysis summary presentation

  • 2. ‘Look and Feel’ & Navigation - themes 1.Monochrome & single colour 2.Flat design, white space 3.Centre-staging search ‘app’ 4.Customising use of space 2
  • 3. ‘Look and Feel’ & Navigation - themes 1.Monochrome & single colour 2.Flat design, white space http://www.gapminder.org 3.Centre-staging search ‘app’ 4.Customising use of space http://www.devinfo.org 3
  • 4. ‘Look and Feel’ & Navigation - themes 1.Monochrome & single colour 2.Flat design, white space http://www.bom.gov.au 3.Centre-staging search ‘app’ 4.Customising use of space http://www.oecd.org/statistics/ 4
  • 5. ‘Look and Feel’ & Navigation - themes 1.Monochrome & single colour 2.Flat design, white space http://www.google.com.au 3.Centre-staging search ‘app’ 4.Customising use of space http://www.devinfo.org 5
  • 6. ‘Look and Feel’ & Navigation - themes 1.Monochrome & single colour 2.Flat design, white space http://investa2.dgpreview.com.au/office/portfolio/filtered/location: 3/ownership:17/# 3.Centre-staging search ‘app’ 4.Customising use of space http://www.ahw.gov.ab.ca/IHDA_Retrieval/ 6
  • 7. ‘Look and Feel’ & Navigation - themes 1.Monochrome & single colour 2.Flat design, white space http://investa2.dgpreview.com.au/office/portfolio/filtered/location: 3/ownership:17/# 3.Centre-staging search ‘app’ 4.Customising use of space http://www.ahw.gov.ab.ca/IHDA_Retrieval/ 7
  • 8. Organising Information - themes 1.Natural language terminology 2.‘At-a-glance’ category browse 3.User location within structure 4.User identities, ‘reverse persona’ 8
  • 9. Organising Information - themes 1.Natural language terminology 2.‘At-a-glance’ category browse http://www.bocsar.nsw.gov.au/Lawlink/bocsar/ll_bocsar.nsf/pages/ bocsar_onlinequeries 3.User location within structure 4.User identities, ‘reverse persona’ http://www.devinfo.org 9
  • 10. Organising Information - themes 1.Natural language terminology 2.‘At-a-glance’ category browse http://www.qantas.com.au/travel/airlines/home/au/en 3.User location within structure 4.User identities, ‘reverse persona’ http://ec.europa.eu/health/indicators/indicators/ 10
  • 11. Organising Information - themes 1.Natural language terminology 2.‘At-a-glance’ category browse http://www.sbs.com.au/censusexplorer/ 3.User location within structure http://www.aihw.gov.au/chi/ 4.User identities, ‘reverse persona’ http://www.bocsar.nsw.gov.au/Lawlink/bocsar/ll_bocsar.nsf/pages/ bocsar_onlinequeries 11
  • 12. Organising Information - themes 1.Natural language terminology 2.‘At-a-glance’ category browse http://www.abs.gov.au/websitedbs/D3310114.nsf/home/First+Visit? opendocument#from-banner=GT 3.User location within structure 4.User identities, ‘reverse persona’ http://www.statcan.gc.ca/start-debut-eng.html 12
  • 13. The ‘Search experience’ - themes 1.Facilitating a conversation with metadata (Targeted, linear search - for static information needs) 2. Facilitating a conversation with content (Browsing, ‘Berrypicking’ - for dynamic information needs) 13
  • 14. The ‘Search experience’ - themes 1.Facilitating a conversation with metadata (Targeted, linear search - for static information http://www.oecd.org/statistics/ needs) http://www.google.com.au/ 2. Facilitating a conversation with content (Browsing, ‘Berrypicking’ - for dynamic information needs) http://www.wolfranalpha.com/ 14
  • 15. The ‘Search experience’ - themes 1.Facilitating a conversation with metadata (Targeted, linear search - for static information needs) http://www.health.alberta.ca/health-info/IHDA-Geographic/ COPD/incidence-agestandard/atlas.html 2. Facilitating a conversation with content (Browsing, ‘Berrypicking’ - for dynamic information needs) http://www.gapminder.org 15
  • 16. The ‘Search experience’ - themes 1.Facilitating a conversation with metadata (Targeted, linear search - for static information needs) 2. Facilitating a conversation with content (Browsing, ‘Berrypicking’ - for dynamic information needs) http://www.myhealthycommunities.gov.au/medicare-local/ml106 16
  • 17. The ‘Search experience’ - themes Facilitates dynamic browsing well Facilitates both badly Facilitates both well Facilitates linear searching well 17
  • 18. The ‘Search experience’ - themes Links to related information Facilitates dynamic browsing well Content previews in search results Facilitates both badly ‘Atlas’ style dataviz portal Facilitates both well Responsive search bar Facilitates linear searching well Lots of questions before any results/ content returned 18
  • 19. Data visualisation - themes 1.Understanding through interaction and customisation 2.Understanding through summary and compare 3.Best aesthetic strategies 4.Generating dynamic visualisations 19
  • 20. Data visualisation - themes 1.Understanding through interaction and customisation 2.Understanding through summary and compare http://www.sbs.com.au/censusexplorer/ 3.Best aesthetic strategies 4.Generating dynamic visualisations http://www.nhs.uk/Tools/Pages/NHSAtlasofrisk.aspx 20
  • 21. Data visualisation - themes 1.Understanding through interaction and customisation 2.Understanding through summary and compare http://ec.europa.eu/health/indicators/indicators/ 3.Best aesthetic strategies 4.Generating dynamic visualisations http://www.devinfo.org 21
  • 22. Data visualisation - themes 1.Understanding through interaction and customisation http://www.health.alberta.ca/health-info/IHDA-Geographic/ COPD/incidence-agestandard/atlas.html 2.Understanding through summary and compare 3.Best aesthetic strategies http://www.sbs.com.au/censusexplorer/ 4.Generating dynamic visualisations http://www.aihw.gov.au/chi/ 22
  • 23. Data visualisation - themes 1.Understanding through interaction and customisation 2.Understanding through summary and compare http://ec.europa.eu/health/indicators/indicators/ 3.Best aesthetic strategies 4.Generating dynamic visualisations http://www.healthmetricsandevaluation.org/tools/data-visualizations 23
  • 24. Data visualisation - themes 1.Understanding through interaction and customisation 2.Understanding through summary and compare http://www.myhealthycommunities.gov.au/medicare-local/ml106 3.Best aesthetic strategies 4.Generating dynamic visualisations http://two-n.com/wnyc/ 24
  • 25. Data visualisation - themes 1.Understanding through interaction and customisation 2.Understanding through summary and compare 3.Best aesthetic strategies 4.Generating dynamic visualisations 25
  • 26. Use of maps - themes 1.Familiar map interfaces and conventions 2.Displaying supporting text 3.Interacting with map data layers 26
  • 27. Use of maps - themes 1.Familiar map interfaces and conventions 2.Displaying supporting text 3.Interacting with map data layers 27
  • 28. Use of maps - themes 1.Familiar map interfaces and conventions 2.Displaying supporting text http://two-n.com/wnyc/ 3.Interacting with map data layers http://www.sbs.com.au/censusexplorer/ 28
  • 29. Use of maps - themes 1.Familiar map interfaces and conventions http://www.health.vic.gov.au/healthstatus/interactive/atlas.htm 2.Displaying supporting text 3.Interacting with map data layers http://www.publichealth.gov.au/interactive-mapping/ 29
  • 30. Use of maps - themes 1.Familiar map interfaces and conventions 2.Displaying supporting text 3.Interacting with map data layers http://www.bom.gov.au/australia/meteye/ 30
  • 31. 31