Competitor Marketing Analysis Framework PowerPoint Presentation Slides
1 like1,017 views
The document provides a comprehensive marketing analysis framework for a company, including market overview, target audience segmentation, and industry trends. It highlights market size and growth, competitive landscape, and profitability factors using Porter's five forces model. Additionally, it covers key success factors, competitor analysis, and strategies for business improvement.
Competitor Marketing Analysis Framework PowerPoint Presentation Slides
- 2. Agenda 2 This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Agenda1 This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Agenda2 This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Agenda3 This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Agenda4
- 4. Executive Summary- Market Overview 4 $8 Market revenue $600-$900 Average price per unit industrial cameras $300-$360 Average price per unit-frame grabbers $9 Market size for last year of study period $6 Base year market growth rate $8 Compound annual growth rate $20 Degree of technical change $12 Market concentration
- 5. Industry Size India Entire Production 241,123 Tonnes World’s Entire Production 156 Million Tonnes USA Entire Production 24 Million Tonnes This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. 5
- 6. 6 Industry Size This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2013 6.5 MN This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2014 9.3 MN This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2016 7.9 MN This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2017 9.7 MN This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2015 8.1 MN
- 7. 7 Target Market (Determine Your Brand’s Target Audience) This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Target Audience
- 8. 8 Understanding The Target Market Market Segmentation Demographic This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Behavioral This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Geographic This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Psychographic This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 9. Target Market Size & Growth 9 01 03 04 02 Penetrated market Target market Served market Total available market This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 10. Target Market Size & Growth 0 10 20 30 40 50 60 70 80 90 100 2017 2018 2019 2020 2021 2022 2023 2024 MarketSize(RMB100Million) Market Size Growth Rate 10
- 11. Market Opportunity 11 $350 $200 TODAY This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2011 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 12. Market Opportunity By Business Online Courses $15 Virtual Classroom $30 E-learning App $35 One-on-one Tutoring $55 Company $125 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 12
- 13. Market Profitability (Porter’s 5 Forces Model) Competitive Rivalry Bargaining power of buyers Threat of new entrants Threat of substitute products Bargaining power of suppliers The Porter's Five Forces tool helps assess market profitability by analyzing the forces acting upon it. 13
- 14. Market Trends This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 14
- 15. Market Trends (Current Number) 10000 15000 20000 25000 30000 35000 40000 45000 50000 Latin America Canada Japan Europe Asia Pacific US Rest Of World 2020 2017 15
- 16. Market Trends (Percentage Spending By Region) 0 10 20 30 40 50 60 70 80 90 100 Africa Middle East Latin America Eastern Europe North America Asia Western Europe InPercentage% 2020 2017 16
- 17. Market Trends (Market Size & Demand Forecasts) 17 Asia-Pacific The Largest Market Market Projected To Reach US$ 1.1 Trillion By 2020 0 2 4 6 8 10 12 2016 2017 2018 2019 2020 In Trillion This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 18. 18 Market Trends (Markets With Potential For Growth) Middle East & Africa This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Asia-Pacific This slide is 100% editable. Adapt it to your needs and capture your audience's attention. The United States This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 19. Market Trends (High Growth Markets) 19 The United States This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 01 Middle East & Africa This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 02 Asia-Pacific This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 03
- 20. Market Trends (Key Market Drivers) Key Market Driver This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 01 Key Market Driver This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 02 Key Market Driver This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 03 Key Market Driver This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 04 20
- 21. Industry Cost Structure 21 Profit Other Depreciation Marketing Rent & Utilities Purchases Wages 25% 20% 29% 8% 4%5% 9%
- 22. Industry Cost Structure Cost Item Percentage % Material cost 60 Power and fuel cost 46 Employee cost 15 Other manufacturing expenses 50 Selling expenses 34 Interest &finance costs 30 Depreciation 15 Tax 10 Operating profit margins 32 Net profit margins 20 22
- 23. 23 Distribution Channels 40% 25% 35% Component Manufacturers Direct Sales Distributors Integrators End User Value-added Resellers System Developers This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 24. 24 Key Success Factors The key success factors are those that are necessary for you to achieve success as a brand Key Success Factors Factor 1 Factor 3 Factor 6 Factor 4 Factor 5 Factor 2
- 26. Competitor Overview 26 60 To 70 Number Of Competitors 0 Number Of Companies That Exited 1-3 Year Replacement Rate-industrial Cameras 3-5 Year Replacement Rate-frame Grabbers 5-25 Months Average Product Development Time- industrial Cameras 5-15 Months Average Product Development Time- frame Grabbers 12-20% R & D Spend As A Per Cent Of Market Revenue 12-15% Marketing Spend As A Per Cent Of Market Revenue
- 27. Our Competitors 27 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Our Competitors
- 28. Our Competitors Competitor 1 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Competitor 2 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Competitor 3 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Competitor 4 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 28
- 29. Competitor Profiling (Background) 29 2015 Founded This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 100+ Employees This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 4+ Experience This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 12 Location This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 80% Repeat Business This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 30. Market Share Of Competitors 30 0 10 20 30 40 50 60 70 80 90 100 Competitor 1 Competitor 2 Competitor 3 Competitor 4 Competitor 5 Competitor 6 In Percentage % This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 31. Competitor’s Objectives (Short Term & Long Term) 31 01 Long-Term Objectives 02 Short-Term Objectives This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 32. Rating Competitors On Key Success Factors Key Industry Success Factors Weighting Competitor #1 Rating Competitor #1 Weighted Competitor #2 Rating Competitor #2 Weighted Extensive distribution 4 6 20 3 10 Customer focus 5 4 10 8 15 Economies of scale 2 3 6 3 6 Product innovation 3 6 3 4 4 Total 14 19 39 18 35 32
- 33. Competitor's Distribution Channels Customer This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Retailer This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Distributor This slide is 100% editable. Adapt it to your needs and capture your audience's attention. C & F agent This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Manufacturing This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 33
- 34. Competitor's Current Strategy This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Strategy 34
- 35. Competitor’s Marketing Strategy How to improve your inbound MARKETING STRATEGY Call-to-action Infographics Video Newsletter Social media Blogging White papers Webinars 35
- 36. SWOT Analysis Of Competitors Opportunities This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Weakness This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Strength This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Threats This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 36
- 37. Competitor Analysis Template Criteria Competitor A Competitor B Competitor C Competitor D Competitor E Revenue Text Here Text Here Text Here Text Here Text Here Profit Text Here Text Here Text Here Text Here Text Here Market share Text Here Text Here Text Here Text Here Text Here Main activity Text Here Text Here Text Here Text Here Text Here Number of employee Text Here Text Here Text Here Text Here Text Here Product quality Text Here Text Here Text Here Text Here Text Here 37
- 38. Competitor Analysis- Competitor Revenue & Profit Growth 0 10 20 30 40 50 60 70 80 90 100 Competitor A Competitor B Competitor C Competitor D Competitor E InPercentage% Revenue Profit 38
- 39. Competitor Positioning 39 = $ xx million in sales Averagemarketgrowth -15 -10 -5 0 5 10 15 Companygrowth(%) Market share (%) Losing market share Gaining market share A D C B
- 41. 41 OUR Mission
- 42. Our Team 42 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. JOHN HILL CEO & Founder This slide is 100% editable. Adapt it to your needs and capture your audience's attention. JULIE SMITH Finance Manager LEE HESTER Production Manager This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 43. 43 About US
- 44. Comparison Male 55% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 75% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Female 44
- 45. Matrix This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 45
- 46. Our Goal 46 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Goal 01 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Goal 02 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Goal 03
- 47. Financial 47 80% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 60% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 40% This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 48. 48 Quotes Education makes life self-reliant. It inspires man to live with dignity in the society. - Narendra Modi
- 49. Dashboard 49 30% This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. 50% This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. 70% This slide is 100% editable. Adapt it to your needs and capture your audience’s attention.
- 50. Timeline 50 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2014 2015 2016 2017
- 51. THANK YOU Address # street number, city, state Contact Numbers: 0123456789 Email Address: emailaddress123@gmail.com