Market Analysis Techniques And Methods Powerpoint Presentation Slides
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The document outlines various market analysis techniques, including an overview of target market segmentation and size as well as industry trends and competition. It provides insights into market revenue, growth rates, and competitive analysis tools like Porter's Five Forces. Additionally, it emphasizes the importance of understanding key market drivers and the competitive landscape for effective positioning and strategy formulation.
Market Analysis Techniques And Methods Powerpoint Presentation Slides
- 1. 1 MARKET ANALYSIS Techniques And Methods
- 2. Agenda 2 01. This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Agenda 02. This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Agenda 03. This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Agenda 04. This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Agenda 05. This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Agenda
- 4. Executive Summary-Market Overview $8 Market revenue Base year market growth rate $6 $600-$900 Average price per unit industrial cameras Compound annual growth rate $8 $300-$360 Average price per unit-frame grabbers Degree of technical change $20 Market size for last year of study period $9 Market Concentration $12 4
- 5. Industry Size USA Entire Production 24 Million Tonnes World’s Entire Production 156 Million Tonnes This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. India Entire Production 241,123 Tonnes This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. 5
- 6. Industry Size 2014 2016 2017 2015 2013 9.3 MN 7.9 MN 9.7 MN 8.1 MN 6.5 MN This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 6
- 7. Target Market (Determine Your Brand’s Target Audience) Target Audience 7 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 8. Understanding The Target Market Market Segmentation Behavioral This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Demographic This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Psychographic This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Geographic This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. 8
- 9. Target Market Size & Growth Target market Penetrated market Served market Total available market 9
- 10. Target Market Size & Growth 0 1 2 3 4 5 6 7 8 9 10 0 10 20 30 40 50 60 70 80 90 100 2017 2018 2019 2020 2021 2022 2023 2024 Growth Rate (%) Market Size (RMB 100 Million) 10 Market Size Growth Rate
- 11. Market Opportunity 11 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2011 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. TODAY $350 $150
- 12. Market Opportunity By Business 12 Online Courses $20 Virtual Classroom $45 Company Business $125 One-on-one Tutoring $55 E-learning App $30
- 13. Market Profitability (Porter’s 5 Forces Model) 13 Threat of substitute products Bargaining power of suppliers Bargaining power of buyers Threat of new entrants Competitive Rivalry The Porter's Five Forces tool helps assess market profitability by analyzing the forces acting upon it.
- 14. 14 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Market Trends 01 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Market Trends 02 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Market Trends 03 Market Trends This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 15. Market Trends (Current Number In Years) 10000 15000 20000 25000 30000 35000 40000 45000 50000 Latin America Canada Japan Europe Asia Pacific US Rest Of World 2017 2020 15
- 16. Market Trends (Percentage Spending In Years) 16 0 10 20 30 40 50 60 70 80 90 100 Africa Middle East Latin America Eastern Europe North America Asia Western Europe 2017 2020
- 17. Market Trends (Market Size & Demand Forecasts) 0 1 2 3 4 5 6 7 8 9 10 2016 2017 2018 2019 2020 Market Projected To Reach US$ 1.1 Trillion By 2020 Asia-Pacific The Largest Market 17
- 18. Market Trends (Market With Potential For Growth) 18 Middle East & Africa This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Asia-Pacific This slide is 100% editable. Adapt it to your needs and capture your audience's attention. The United States This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 19. Market Trends (High Growth Markets) The United States Middle East & Africa Asia-Pacific 80% 55% 50% 19 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 20. Market Trends (Key Market Drivers) 20 01 Market Driver This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 02 Market Driver This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 03 Market Driver This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 04 Market Driver This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 05 Market Driver
- 21. Industry Cost Structure 21 Wages Purchases Rent & Utilities Marketing Profit Other Depreciation 2017 16% 15% 35% 8% 12% 10% 4%
- 22. 22 Industry Cost Structure Cost Item Percentage % Material cost 60 Power and fuel cost 46 Employee cost 15 Other manufacturing expenses 50 Selling expenses 34 Interest &finance costs 30 Depreciation 15 Tax 10 Operating profit margins 32 Net profit margins 20
- 23. Distribution Channels 23 40% Component Manufacturers End User Direct Sales 35% Distributers Value-added Resellers 25% Integrators Department
- 24. 24 Factor1 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Factor 3 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Factor 4 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Factor 2 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. The key success factors are those that are necessary for you to achieve success as A BRAND
- 26. Competitor Overview Number of Competitors 60 to 70 Average product development time- industrial cameras 5-25 Months Number of companies that exited 0 Average product development time- frame grabbers 5-15 Months Replacement Rate-industrial cameras 1-3 year R & D spend as a per cent of market revenue 12-20% Replacement Rate-frame Grabbers 3-5 year Marketing spend as a per cent of market revenue 12-15% 26
- 27. Our Competitors This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Our Competitors 27
- 28. Our Competitors 28 Competitor 1 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Competitor 2 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Competitor 3 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Competitor 4 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 29. 2015 100+ 4+ 12 80% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Founded This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Employees This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Experience This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Location This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Repeat Business Competitor Profiling (Background) 29
- 30. Market Share Of Competitors 30 Competitor 15% Competitor 20% Competitor 10% Competitor 13% Competitor 35% Competitor 7% Market Share in 2017
- 31. Competitor’s Objectives (Short Term & Long Term) 01 Long-Term Objectives 02 Short-Term Objectives 31
- 32. Rating Competitors On Key Success Factors Key Industry Success Factors Weighting Competitor #1 Rating Competitor #1 Weighted Competitor #2 Rating Competitor #2 Weighted Extensive distribution 4 6 20 3 10 Customer focus 5 4 10 8 15 Economies of scale 2 3 6 3 6 Product innovation 3 6 3 4 4 Total 14 19 39 18 35 32
- 33. Competitor’s Distribution Channels This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Manufacturing This slide is 100% editable. Adapt it to your needs and capture your audience's attention. C & F agent This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Distributor This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Retailer This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Customer 33
- 34. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Competitor’s Current Strategy 34
- 35. Competitor’s Marketing Strategy How to improve your inbound MARKETING STRATEGY Newsletter Infographics Social media Blogging Call-to-action White papers Video Webinars 35
- 36. SWOT Analysis Of Competitors Strength Opportunities Weakness Threats • This slide is 100% editable. Adapt it to your needs and capture your audience's attention. • This slide is 100% editable. Adapt it to your needs and capture your audience's attention. • This slide is 100% editable. Adapt it to your needs and capture your audience's attention. • This slide is 100% editable. Adapt it to your needs and capture your audience's attention. • This slide is 100% editable. Adapt it to your needs and capture your audience's attention. • This slide is 100% editable. Adapt it to your needs and capture your audience's attention. • This slide is 100% editable. Adapt it to your needs and capture your audience's attention. • This slide is 100% editable. Adapt it to your needs and capture your audience's attention. • This slide is 100% editable. Adapt it to your needs and capture your audience's attention. • This slide is 100% editable. Adapt it to your needs and capture your audience's attention. • This slide is 100% editable. Adapt it to your needs and capture your audience's attention. • This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 36
- 37. Criteria Competitor A Competitor B Competitor C Competitor D Competitor E Revenue Profit Market share Main activity Number of employee Product quality Competitor Analysis Template 37
- 38. Competitor Analysis-Competitor Revenue & Profit Growth 0 10 20 30 40 50 60 70 80 90 100 Competitor A Competitor B Competitor C Competitor D Competitor E Profit Revenue 38
- 39. Competitor Positioning 39 Losing market share Gaining market share Average market growth = $ xx million in sales -8 -6 -4 -2 0 2 4 6 8 Company growth (%) Market share (%)
- 40. Market Analysis Icon Set 40
- 42. Our Mission 42 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 43. Our Team Lee Lehrer Marry Smith Rite Johnson Sara Nelson Julie Hill Anita Hester Harry Daniel John Doe 43
- 44. About US This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 45. Comparison 80% Male This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 60% Female This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 46. Matrix This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Star This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Question Mark This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Cash Cow This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Dog 46
- 47. Our Goal This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Goal 1 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Goal 2 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 47
- 48. Financial 48 20% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 58% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 75% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 75% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 49. 49 MOTIVATION is man your DREAMS put on work clothes. - Benjamin Franklin
- 50. Dashboard 50 30% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 45% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 85% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 85% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 51. 2017 2016 2015 2014 2013 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Timeline This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 51
- 52. 52 Address # street number, city, state Contact Numbers: 0123456789 Email Address: emailaddress123@gmail.com Thank You