P&G India.ppt
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Procter & Gamble (P&G) is an American multinational consumer goods corporation founded in 1837 and headquartered in Cincinnati, Ohio. P&G India was established in 1964 and serves over 650 million consumers across India with trusted brands in beauty, grooming, household care, and health and well-being. P&G India operates through three entities - two listed companies and one subsidiary - and provides 26,000 direct and indirect jobs while focusing on environmental protection and social responsibility initiatives. A SWOT analysis identifies P&G's strengths as product innovation, strong brand image, and diversified business structure, while weaknesses include a focus on product performance and increased promotional spending to maintain sales.
P&G India.ppt
- 1. Presented By : Akash Sharma Yash Hurket
- 2. Type Public (NYSE: PG) Founded 1837 Headquarters Cincinnati, Ohio, USA; Toronto, Ontario, Canada Key people Bob McDonald, President, and Chief Executive. Sales Number About $ 82,559 million ( 2011 fiscal year) CONFIRM.
- 4. Established in 1964, P&G India now serves over 650 million consumers across India. M.D :- Shantanu Khosla Its presence pans across the Beauty & Grooming segment, the Household Care segment as well as the Health & Well being segment, with trusted brands that are household names across India. P&G India
- 5. P&G operates under three entities in India - two listed entities “Procter & Gamble Hygiene and Health Care Limited” and ‘Gillette India Limited’, as well as one 100% subsidiary of the parent company in the U.S. called ‘Procter & Gamble Home Products’.
- 6. • Provides 26,000 jobs directly and indirectly. • Sustainability efforts focus on Environmental Protection as well as Social Responsibility to help develop the communities. • P&G is one of the largest and amongst the fastest growing consumer goods companies in India. P&G India’s Overview
- 7. SWOT ANALYSIS Strenghts • Product innovation • Strong Brand image • Diversified Business Structure Weakness •Views Product Performance only •Increased promotional spending to keep healthy sales Threats •Substitute brands that have a cheaper price •Slowdown in consumer spending •Increase cost of row materials Oppurtunities •Better product experience •Going Green/Eco Friendly •Selling directly to consumers
- 9. Major Competitors of P&G India
- 10. Competitive Advantage • P&G have long standing reputation of having family of product, having excellent quality • Intensive research to determine their target market and type of product would best fit their need • P&G have product for both the market segment, economic and Luxury .