Procter & Gamble (P&G) is an American multinational consumer goods company founded in 1837 and headquartered in Cincinnati, Ohio. P&G sells cleaning agents and personal care products in over 180 countries worldwide. In 2014, P&G recorded $83.1 billion in sales from brands like Tide, Pampers, and Crest. P&G aims to become a simpler company focused on its top 65 brands, which generate 95% of profits.