P&g ppt
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William Procter, a candlemaker, and James Gamble, a soapmaker, emigrated from England and formed a business partnership in Cincinnati, Ohio in 1837 called Procter & Gamble. Their original logo from 1851 was a simple cross painted on candle cases but later evolved into a man in the moon overlooking 13 stars, though this logo caused controversy in the 1980s when some claimed it had satanic symbolism based on a passage from the Bible, leading P&G to discontinue it in 1985.
P&g ppt
- 3. HISTORY William Procter : A candlemaker and industrialist. James Gamble :A soapmaker and industrialist. Procter (England)emigrated to Cincinnati, Ohio in 1832, where he married Olivia Norris and started his business. At his father-in-law Alexander Norris's suggestion, he joined forces with his brother-in-law, James Gamble, to become business partners. on 31-10-1837, as a result of the suggestion, procter & gamble was born
- 6. Logo controversy P&G's former logo originated in 1851 as a crude cross that barge workers on the Ohio River painted on cases of P&G star candles to identify them. P&G later changed this symbol into a trademark that showed a man in the moon overlooking 13 stars, said to commemorate the original 13 colonies. The company received unwanted media publicity in the 1980s when rumors spread that the moon-and-stars logo was a satanic symbol. The accusation was based on a particular passage in the Bible, specifically Revelation 12:1, which states: "And there appeared a great wonder in heaven; a woman clothed with the sun, and the moon under her feet, and upon her head a crown of 12 stars." P&G's logo consisted of a man's face on the moon surrounded by 13 stars, and some claimed that the logo was a mockery of the heavenly symbol alluded to in the aforementioned verse, thus construing the logo to be satanic. Where the flowing beard meets the surrounding circle, three curls were said to be a mirror image of the number 666, or the reflected number of the beast. At the top and bottom, the hair curls in on itself, and was said to be the two horns like those of a ram. The moon-and-stars logo was discontinued in 1985 because of the controversy.
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