This document analyzes potential keywords for a company called VXGaming that is developing a platform for playing online first person shooter tournaments. It examines the top organic search results and link profiles for the keywords "Counter Strike", "Unreal Tournament", "Deathmatch", "Half Life", and "Halo". It determines that "Counter Strike" and "Deathmatch" would be the best keywords to focus on due to the initial software being a Counter Strike mod and featuring deathmatch style tournaments. The other keywords are eliminated due to being too difficult to outrank the top existing sites.