Comprehensive PR Services Proposal PowerPoint Presentation Slides
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The document is a comprehensive PR services proposal outlining strategies for enhancing brand recognition and public image for the client, including objectives such as increasing social media engagement and generating positive media stories. It details the firm's approach to influencer outreach, communication strategies, timeline for execution, and investment breakdown. The proposal emphasizes collaboration, stakeholder engagement, and a commitment to delivering measurable results.
Comprehensive PR Services Proposal PowerPoint Presentation Slides
- 1. Comprehensive PR Services Proposal Proposal Name Client Name Delivered On – (Date Submitted) Submitted By – (User Assigned)
- 2. 2 Cover Letter for Comprehensive PR Services Proposal Dear (client_name), Thanks to you in advance for considering us (company_name). We are delighted to tell you that we have a history of creating and producing public affairs and outreach campaigns that produce effective results. Our proven work in this field has given us confidence in our ability to reach your constituents. We take pride for being selected to work for you. The scope of work is outlined in the proposal. Our strategic process and recommendations will lay down the base for the refreshed approach to the development of the strategic communication plan. Our public relations will support your brand in creating and maintaining your public image. It will help you to position yourself as a market leader. You know your product and we know reputation. Feel free to contact in case of confusion. We look forward to discuss the proposal in detail and excited in working with you to make big things happen. Sincerely, (user_assigned) (company_name)
- 3. 3 Table of Contents Company Overview • About Us • Our Team Project Overview • Project Context • Project Objectives Our Past Experience • Client Testimonials • Case Study Our Capabilities • Services Offered • Customized Plan • Timeframe Statement of Work and Contract • Text Here • Text Here Your Investment • Text Here • Text Here Next Steps • Text Here • Text Here
- 4. 4 01 Project Overview Project Context Project Objectives
- 5. 5 Project Context of Comprehensive PR Services Proposal Our in depth analysis identified that the firm needs to build confidence among stakeholders as well as customers not only in the product but also in the brand as well as company. Issues are – • Customer impressions are unsatisfactory • Despite 50% of the market share brand recognition is limited • You are leading but nobody knows it Current Scenario – • Competitor is giving strong competition by their better service offerings • It is time reclaim your position as Go- To – Brand Competitor Analysis – • You offer best quality and largest variety of products in the market • Scientifically proven and evidence – based product development • Excellent response to market demands Your Strengths –
- 6. 6 Project Objectives of Comprehensive PR Services Proposal Enlisted are the objectives for (client_name) – • Creating buzz and positive brand image and recognition • Building one positive media story per quarter • Creating four key brand messages from all communications • 100% increment in social media engagement with customers as well as public • We guarantee to provide minimum of 12 expert comments in media stories • Four speaking engagements for Ace CEO • We promise to provide nomination for at least four industry awards in next 12 months
- 7. 7 02 Our Capabilities Services Offered Customized Plan Timeframe
- 8. 8 Services Offered in Comprehensive PR Services Proposal We believe in building fruitful relationship with right people and we know that is important to you. We initiate the process by researching and identifying influencers and then goals establishment and plan of action. We develop set of standards and our professionals will build a influencer strategy – • Creating influencer personas • Looking for potential partner that align with brand values • Quick response to influencer’s needs and requests • Aiding client in building relationships that is beneficial with influencer Influencer Outreach – We believe in building fruitful relationship with right people and we know that is important to you. We initiate the process by researching and identifying influencers and then goals establishment and plan of action. We develop set of standards and our professionals will build a influencer strategy – • Creating influencer personas • Looking for potential partner that align with brand values • Quick response to influencer’s needs and requests • Aiding client in building relationships that is beneficial with influencer Comprehensive PR strategy –
- 9. 9 Services Offered in Comprehensive PR Services Proposal Social Media PR Campaign – We will build a cross – platform strategy across various channels and our expert professionals will showcase your brand in more creative ways. Brand awareness will be increased by connecting with public and business growth. The social media strategy will include – Content creation Social selling Lead generating campaigns Social campaigns and promotions Social listening Client engagement efforts Measuring your ROI
- 10. Customized Plan for Comprehensive PR Services Proposal 10 Activities Description Recommendations Understanding you (client_name) We initiate our process by getting to know you, discovering who you are and get to know about your goals • Need to analyse your corporate personality and sharing it with your stakeholders Discovering your audience • We have analyzed your audience, including customers, prospects, media, employees, shareholders, and the general public. • After building a foundation of facts, we will discover the perfect tone and communication mix to engage, reach and persuade your target market. • Identify stakeholders and profile creation • Brainstorming key messages that are going educate, inform, engage and entertain you audience Key messages defining We now strategize and prepare and test four to six key messages in collaboration with you team for you PR strategy for next 12 months • Generating and testing key messages with audience members and groups • Creating mock-ups and samples for various communication tools and tactics for key messages
- 11. Customized Plan for Comprehensive PR Services Proposal 11 Activities Description Recommendations Strategies and Tactics Customized plan creation with specific PR strategies, tools and tactics • Building media relations – news releases, media pitching, generating positive news coverage • Editorial calendar • Crisis management • Developing social media plan • Improving stakeholder relations – customers, general public, employees, media • Building speaking engagements – reputation building, trust and credibility Measuring Results We will figure what has worked out for you so far so that your investment is paying off • Monthly reports portraying investment value • Key performance indicators and metrics • Performance measuring tools for results analysis on daily and weekly basis
- 12. Timeframe for Comprehensive PR Services Proposal 12 Activities Duration (in weeks) Understanding you (client_name) 1-3 Discovering your audience 3-4 Key messages defining 4-5 Strategies and Tactics 5-7 Measuring results 7-9
- 13. 13 03 Your Investment Text Here Text Here
- 14. 14 Your Investment in Comprehensive PR Services Proposal Description Months Price Startup Retainer Fee $3,000 Services Rendered – • Influencer Outreach • Comprehensive PR Strategy • Social Media PR Campaign $2,500 $2,500 $2,500 Monthly Invoice $1,500 12 $18,000 Subtotal Tax Rate, 10% Total
- 15. 15 04 Company Overview About Us Our Team
- 16. 16 About Us for Comprehensive PR Services Proposal • Ever evolving PR in communications marketing and digital to aid business & brands of future • Founded in 1985 as leading global communication marketing firm partnering with leading businesses and organizations About Us • Text here • Text here Contact Us • Bringing out our best for our clients • Trusted partner • Stay creative in clients growth Core Values • Ensure growth of customers by influencing attitudes and behaviors in complex world by building strong relationships • Your text here Our Mission
- 17. 17 Our Team (1/2) CEO Katherine Reynolds This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Media Relations Morgan Ryan This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Social Media Analytics Marquis Salazar This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 18. 18 Our Team (2/2) CEO Dexter Murphy This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Aniyah Peters Aniyah Peters This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 19. 19 05 Our Past Experience Client Testimonials Case Study
- 20. 20 Client Testimonials (1/2) Company Name This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Rowan Hooper Designation Company Name This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Lewis Spencer Designation
- 21. 21 Client Testimonials (2/2) Company Name This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Dexter Turner Company Name This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Ben Watts Company Name This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Isabella Owen
- 22. 22 Case Study for Comprehensive PR Services Proposal The beauty product was targeting women and were focusing to feature only real women so that the future generation able to develop positive relation with their appearance and wanted to bring out this change in the industry. Beauty Product XYZ Our firm (company_name) brought out various ways through which it can cater real beauty – Collaborating with real women to share their personal stories Campaign was launched women were asked to share their personal story in order to define new horizons of beauty The crew of all women was assembled to portray women’s perspective in better way Social influencers, loyal fans were engaged to carry conversation forefront TV commercial and short films were made Earned media impressions - +12.2 million with more than +5 million views Positive conversion rate – 88% Increased brand favourability especially among millennial women Impact –
- 23. 23 06 Statement of Work and Contract Text Here Text Here
- 24. 24 Statement of Work and Contract for Comprehensive PR Services Proposal Date: {date_submitted} Between "us", {company_name}, and "you", {client_name} You {client_name}, located at {client_address} are hiring {company_name} located at (address) to perform public relations services for the estimated total cost of $XXXX as outlined. Statement of Work Contract • 3 week opportunity to review our week and provide feedback • We will meet once a month for consultation regarding analytical review and recommendations • Not liable to the firm and third party for damages • We will develop a content strategy for blog post • Monitor your website performance • We do not provide hosting • Add text here • Add text here Services Rendered • Agree to put our best efforts in return we expect your cooperation in providing needed information regarding to website Mutual Cooperation
- 25. 25 Contract for Comprehensive PR Services Proposal Contd… • Fifty percent of initial fees at the point of contract signing and it will act as deposit • Remaining 50% will be billed at end of first month • We will provide you with necessary documents like purchase order number and invoice regarding information • Text here Terms of Payment • This agreement should commence from (date) and shall continue till termination by either party by not less than 60 days notice given in writing • Text here • Text here Terms and Termination • All efforts to preserve confidentiality of information • Text here • Text here Confidentiality • Right modify, reject, cancel or stop at any point processes but are imbibed to reimburse us all costs & expenses • Text here • Text here Plans Cancellation
- 26. 26 07 Next Steps Text Here Text Here
- 27. 27 It is requested to read the contract to get the understanding of the details involved in working with us. Everything should be fair, transparent and easily understandable at the beginning in order to lay a solid foundation for better work relationship. • Discuss the desired changes • Accept the proposal • Sign and finalize the proposal • Submit an initial payment of 50% of total fee of project • Once we get the notification of your proposal acceptance, we will send you the separate copy of the signed contract for your record • Feel free to contact • Text Here • Text Here We firmly believe in clarifying things and sorting out the issues in order to find the most suitable way to work together Signature Proposal Lead {User _ Assigned}, { User _ Title} Signature Default Contact Client _ Contact _ First}, {Client _ Contact _ Last} {Client _ Name} Next Steps for Comprehensive PR Services Proposal
- 28. 28 Contact us Address # street number, city, state Contact Numbers 0123456789 Email Address emailaddress123@gmail.com
- 30. 30 Our Mission This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Vision This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Mission This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Goal
- 31. 31 About our Company Preferred By Many This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Values Clients This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 32. 30 60 90 Days Plan 32 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here 30 Days This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here 60 Days This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here 90 Days
- 33. Roadmap for Process Flow 33 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here 03 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here 05 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here 01 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here 06 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here 02 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here 04
- 34. 30 60 90 Days Plan 34 Monday Tuesday Wednesday Thursday Friday Saturday Name Here Text Here Name Here Text Here Name Here Text Here Name Here Text Here Name Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here