Public Image Management Proposal PowerPoint Presentation Slides
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This public image management proposal outlines a strategic plan aimed at enhancing the client's brand recognition and public perception through tailored communication efforts. Key objectives include increasing media engagement, developing brand messages, and strengthening stakeholder relationships across multiple channels. The proposal details the necessary investment, scope of services, and company overview to support the client's goals in reclaiming their market position.
Public Image Management Proposal PowerPoint Presentation Slides
- 1. Public Image Management Proposal Delivered on – (Date_submitted) Submitted by – (User_assigned) Project proposal – (Proposal_name) Client – (Client_name)
- 2. Dear (client_name), Thanks to you in advance for considering us (company_name). We are delighted to tell you that we have a history of creating and producing public affairs and outreach campaigns that produce effective results. Our proven work in this field has given us confidence in our ability to reach your constituents. We take pride for being selected to work for you. The scope of work is outlined in the proposal. Our strategic process and recommendations will lay down the base for the refreshed approach to the development of the strategic communication plan. Our public relations will support your brand in creating and maintaining your public image. It will help you to position yourself as a market leader. You know your product and we know reputation. Feel free to contact in case of confusion. We look forward to discuss the proposal in detail and excited in working with you to make big things happen. Sincerely, (user_assigned) (company_name) Cover Letter for Public Image Management Proposal 2
- 3. Table of Content 07 - Next Steps • Your Text Here • Your Text Here 03 - Your Investment • Your Text Here • Your Text Here 04 - Company Overview • About Us • Our Team 01 - Project Overview • Project Context • Project Objectives 05 - Our Past Experience • Client Testimonials • Case Study 02 - Our Capabilities • Services Offered • Customized Plan • Timeframe 06 - Statement of Work & Contract • Your Text Here • Your Text Here 3
- 4. Table of Content • Project Context • Project Objectives Project Overview01 4
- 5. Project Context of Public Image Management Proposal Our in-depth analysis identified that the firm needs to build confidence among stakeholders as well as customers not only in the product but also in the brand as well as company. Issues are– • Customer impressions are unsatisfactory • Despite 50% of the market share brand recognition is limited • You are leading but nobody knows it Current Scenario • Competitor is giving strong competition by their better service offerings • It is time reclaim your position as Go - To - Brand Competitor Analysis • You offer best quality and largest variety of products in the market • Scientifically proven and evidence – based product development • Excellent response to market demands Your Strengths This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 5
- 6. Project Objectives of Public Image Management Proposal • Creating buzz and positive brand image and recognition • Building one positive media story per quarter • Creating four key brand messages from all communications • 100% increment in social media engagement with customers as well as public • We guarantee to provide minimum of 12 expert comments in media stories • Four speaking engagements for Ace CEO • We promise to provide nomination for at least four industry awards in next 12 months (Client_Name) Enlisted are the Objectives for This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 6
- 7. Table of Content • Services Offered • Customized Plan • Timeframe Our Capabilities02 7
- 8. Services Offered in Public Image Management Comprehensive PR strategy We will manage, conceive and produce your unpaid communications through various media channels with the intention to build positive image in public. Various means of communications includes television, radio, print media, social media and blog posts, etc. We will create a customized campaign that targets your key markets, reaching out to different audiences with different message.For big picture media campaign we require the following – • Creating campaign for building better public image • Designing website and maintenance • Updating blogs • Crisis management Influencer Outreach We believe in building fruitful relationship with right people and we know that is important to you. We initiate the process by researching and identifying influencers and then goals establishment and plan of action. We develop set of standards and our professionals will build a influencer strategy – • Creating influencer personas • Looking for potential partner that align with brand values • Quick response to influencer’s needs and requests • Aiding client in building relationships that is beneficial with influencer This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 8
- 9. Services Offered in Public Image Management Contd… The Social Media Strategy will include- Content Creation Measuring Your ROISocial Campaigns and Promotions Client Engagement EffortsLead Generating Campaigns Social ListeningSocial Selling We will build a cross – platform strategy across various channels and our expert professionals will showcase your brand in more creative ways. Brand awareness will be increased by connecting with public and business growth. Social Media PR Campaign - This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 9
- 10. Customized Plan for Public Image Management Proposal Building Activities Description Recommendations Understanding you (client_name) We initiate our process by getting to know you, discovering who you are and get to know about your goals • Need to analyse your corporate personality and sharing it with your stakeholders Discovering your audience • We have analyzed your audience, including customers, prospects, media, employees, shareholders, and the general public. • After building a foundation of facts, we will discover the perfect tone and communication mix to engage, reach and persuade your target market. • Identify stakeholders and profile creation • Brainstorming key messages that are going educate, inform, engage and entertain you audience Key messages defining We now strategize and prepare and test four to six key messages in collaboration with you team for you PR strategy for next 12 months • Generating and testing key messages with audience members and groups • Creating mock-ups and samples for various communication tools and tactics for key messages This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 10
- 11. Customized Plan for Public Image Management Proposal Contd…. Activities Description Recommendations Strategies and Tactics Customized plan creation with specific PR strategies, tools and tactics • Building media relations – news releases, media pitching, generating positive news coverage • Editorial calendar • Crisis management • Developing social media plan • Improving stakeholder relations – customers, general public, employees, media • Building speaking engagements – reputation building, trust and credibility Measuring results We will figure what has worked out for you so far so that your investment is paying off • Monthly reports portraying investment value • Key performance indicators and metrics • Performance measuring tools for results analysis on daily and weekly basis This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 11
- 12. Timeframe for Public Image Management Proposal Building Activities Activities Duration (in weeks) Understanding you (client_name) 2-4 Discovering your audience 4-6 Key messages defining 6-8 Strategies and Tactics 8-10 Measuring results 10-12 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 12
- 13. Table of Content • Text Here • Text Here Your Investment03 13
- 14. Your Investment in Public Image Management Proposal Description Months Price Startup retainer fee $3,000 Services rendered – • Influencer Outreach • Comprehensive PR strategy • Social Media PR Campaign $2,500 $2,500 $2,500 Monthly Invoice $1,500 12 $18,000 Subtotal Tax Rate, 10% Total This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 14
- 15. Table of Content • About us • Our team Company Overview04 15
- 16. About Us for Public Image Management Proposal • Ever evolving PR in communications marketing and digital to aid business & brands of future • Founded in 1985 as leading global communication marketing firm partnering with leading businesses and organizations About Us Our Mission • Ensure growth of customers by influencing attitudes and behaviors in complex world by building strong relationships • Your text here Contact Us • Your text here • Your text here Core Values • Bringing out our best for our clients • Trusted partner • Stay creative in client's growth This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 16
- 17. Our Team (1/2) This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Katherine Reynolds CEO This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Morgan Ryan Media Relations This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Marquis Salazar Social Media Analytics 17
- 18. Our Team (2/2) This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Dexter Murphy CEO This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Aniyah Peters Media Relations 18
- 19. Table of Content • Client Testimonials • Case Study Our Past Experience05 19
- 20. Client Testimonials (1/2) This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Lewis Spencer Designation Company Name This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Rowan Hooper Designation Company Name 20
- 21. Client Testimonials (2/2) Dexter Turner Company name This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Ben Watts Company name This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Isabella Owen Company name 21
- 22. Case Study for Public Image Management Proposal Impact The beauty product was targeting women and were focusing to feature only real women so that the future generation able to develop positive relation with their appearance and wanted to bring out this change in the industry. Beauty Product XYZ Our firm (Company_Name) brought out various ways through which it can cater real beauty The crew of all women was assembled to portray women’s perspective in better way Collaborating with real women to share their personal stories Social influencers, loyal fans were engaged to carry conversation forefront Campaign was launched women were asked to share their personal story in order to define new horizons of beauty TV commercial and short films were made Earned media impressions +12.2 million with more than +5 million views Positive conversion rate – 88% Increased brand favorability especially among millennial women 22
- 23. Table of Content • Your Text Here • Your Text Here Statement of Work & Contract 06 23
- 24. Statement of Work and Contract for Public Image Management Proposal Date: {Date_Submitted} Between "us", {Company_Name}, and "you", {Client_Name} You {Client_Name}, located at {client_address} are hiring {Company_Name} located at (address) to perform public relations services for the estimated total cost of $XXXX as outlined. Statement of Work • Agree to put our best efforts in return we expect your cooperation in providing needed information regarding to website Mutual Cooperation • 3 week opportunity to review our week and provide feedback • We will meet once a month for consultation regarding analytical review and recommendations • Not liable to the firm and third party for damages • We will develop a content strategy for blog post • Monitor your website performance • We do not provide hosting • Your text here • Your text here Services Rendered Contract This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 24
- 25. Contract for Public Image Management Proposal Contd… Terms of Payment • Fifty percent of initial fees at the point of contract signing and it will act as deposit • Remaining 50% will be billed at end of first month • We will provide you with necessary documents like purchase order number and invoice regarding information • Your text here • Your text here Plans Cancellation • Right modify, reject, cancel or stop at any point processes but are imbibed to reimburse us all costs & expenses • Your text here • Your text here Confidentiality • All efforts to preserve confidentiality of information • Your text here • Your text here Terms and Termination • This agreement should commence from (date) and shall continue till termination by either party by not less than 60 days notice given in writing. • Your text here • Your text here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 25
- 26. Table of Content Project Context Project Objectives Next Steps07 26
- 27. Next Steps for Public Image Management Proposal {User _ Assigned}, { User _ Title} Signature Proposal Lead {Client _ Contact _ First}, {Client _ Contact _ Last} {Client _ Name} Signature Default Contact • Discuss the desired changes • Accept the proposal • Sign and finalize the proposal • Submit an initial payment of 50% of total fee of project • Once we get the notification of your proposal acceptance, we will send you the separate copy of the signed contract for your record • Feel free to contact • Your Text Here • Your Text Here It is requested to read the contract to get the understanding of the details involved in working with us. Everything should be fair, transparent and easily understandable at the beginning in order to lay a solid foundation for better work relationship. • We firmly believe in clarifying things and sorting out the issues in order to find the most suitable way to work together This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 27
- 28. Contact Us Contact Number 0123456789 Address # street number, city, state. Email Address emailaddress123@gmail.com 28
- 30. Our Mission Mission This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Vision This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Goal This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 30
- 31. About Us Preferred by Many This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Values Clients This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 31
- 32. Roadmap For Process Flow This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here 2016 2017 2018 2019 32
- 33. 30 60 90 Days Plan Days 30 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Days 60 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Days 90 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 33
- 34. Weekly Timeline With Task Name Monday Tuesday Wednesday Friday Saturday Sunday Name Here Text Here - Name Here - Text Here Name Here - - Name Here - Text Here Name Here - Text Here 34