Comprehensive strategy formulation framework

Comprehensive Strategy
Formulation Framework

Stages of Strategy Formulation
 Input Stage
 Matching Stage
 Decision Stage

Input Stage
 IFE Matrix
 EFE Matrix
 CPM (Competitive Profile Matrix)

IFE Matrix
 Strengths
 Weakness

EFE Matrix
 Opportunities
 Threats

CPM (Competitive Profile Matrix)
 Compare with Competitors

Matching Stage
 SWOT Matrix
 SPACE Matrix
 BCG Matrix

Matching Stage
 Grand Strategy Matrix
 IE Matrix

SWOT MATRIX
 Strength
 Weaknesses
 Opportunities
 Threats

SWOT Matrix
 SO (Strength Opportunities)
 ST (Strength Threats)
 WO (Weaknesses Opportunities)
 WT (Weaknesses Threats)

SPACE Matrix
Four Quadrants
 Aggressive
 Conservative
 Defensive
 Competitive

Aggressive
 Backward , Forward , Horizontal Integration
 Market Penetration
 Market Development
 Product Development
 Diversification

Conservative
 Related Diversification

Defensive
 Retrenchment
 Divestiture
 Liquidation

Competitive

BCG Matrix
 Stars (High Market share and High Growth)
 Question Marks (Low Market share and High Growth)
 Cash Cows (High Market share and Low Growth)
 Dogs (Low Market share and Low Growth)

Stars

Question Marks
 Divestiture

Cash Cows
 Diversification
 Retrenchment
 Divestiture

Dogs
 Retrenchment
 Divestiture
 Liquidation

Grand Matrix
 Quadrant I
 Quadrant II
 Quadrant III
 Quadrant IV

Quadrant I
 Market development
 Forward Integration

Quadrant I
 Backward Integration
 Horizontal Integration

Quadrant II

Quadrant II
 Horizontal Integration
 Liquidation

Quadrant III
 Retrenchment
 Unrelated Diversification
 Liquidation

Quadrant IV
 Unrelated Diversification
 Joint Venture

Decision Stage
 QSPM (Qualitative Strategic Planning Matrix)

Comprehensive strategy formulation framework

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Comprehensive strategy formulation framework