Concept_presentation_QR_code based_Loyalty system
- 1. 1 Loyalty and reward programs in real-time
- 2. 2 OUR APPROACH Bespoke Solution Approach top down Approach Bottom up Creativity, Feasibility, Accomplishments ACTION -Take care of any legal requirements -Adapt HW SW to fit project’s needs -Overall project management STRATEGY -Analysis “As is” -Understand your Market -Feasibility study - Bench marking Data management Archiving New bench marks End project Data Analysis
- 3. 3 What we want to bring to the market Change their behavior through targeted rewarding and messaging Track and measure the results to prove that change occurred Refine and optimise tactics, segments, budgets, resources, channels Understand in real-time how customers spend their money Drive profitability and increase revenue
- 4. 4 About CRM Loyalty X Innovative System based on QR code 13+ years of experience in the loyalty & promotion market Infrastructure Agnostic Any Android/IOS based friendly device Scalable Solution Marketing Company with global experience, Italy in UK, France, Australia, USA Dedicated to Retail Bringing Best Practices
- 5. 5 Where we positively impact your business Increase Transactions & TO (Card, Cash,…) Retail Products (food, fashion, electronic, …) Web Services (e-statements, WEB-WAP interactive,…) Inbound channels (IOS/Android, devices, SMS, …) Supplier Partnership (Fees, Services,…) Marketing (Innovation, perceived brand image…)
- 6. 6 How we positively impact your business (1/5) QR Loyalty Transactions (card, mobile, internet,…) Boost store revenues Learn about your customers spending habits* Access real-time loyalty with zero impact on POS Access new revenue streams through sponsorship (*R.F.M . Basic analysis )
- 7. 7 Strengthen your shop wealth Loyalty is evolving. Our Loyalty scheme are QR Triggered. QR Codes are the Gateway we use to empower Merchants to reward customers . We address customers and merchants needs through a high-performance, configurable merchant portal driving rewards and loyalty management through: To be recognised & rewarded Customer App Scan physical and electronic QR to reward Loyal customer Merchant App A and A
- 8. 8 How it does work in 2 easy stages Stage1.Issue Loyalty X QR trigger on card or mobile & Reward your Loyal customer through our Merchant App Stage2.Reward your Loyal customer allowing them to Pay with points purchased merchandise
- 9. 9 Loyalty X QR Trigger on Card or Mobile Issue the QR codes to your customer Take payment from customer’s cash or card Read Customer QR code With Merchant App Digit Amount paid, App calculate and allocate reward
- 10. 10 Merchant Experience • On joining the scheme, the merchant receive all needed information and assistance to setup his own account and to choose his ID and password, this will enable him to set up promotions and rewords and use the Merchant Portal Back-Office Tools. Merchant Login Merchant access his APP and read with his device camera the Loyalty X QR code Customer pay for the purchased goods with his favorite paiment method closing the transaction Set up new campaign rules Merchant APP prompt in to award panel, merchant enter sum spent by his customer. Points are awarded His App is now ready to award and redeem points
- 11. 11 Customer experience The customer arrives in the shop to buy a product Transaction details The merchant after reading the Customer QR Code types in the transaction amount into the merchant application While the customer Check her Swiff mobile app, the merchant credits her with loyalty points. Amazing! I don’t have to do anything and this shop keeps on giving me loyalty points!
- 12. 12 Customer Web Portal.... Improved shopping experience Instant account update as you pay for your shopping Enable relevant offer communication through mobile APP Loyalty x Enrolment Download Loyalty APP Follow the instruction contained in cards’ carrier Fill up on line form to create login ID and Loyalty account
- 13. 13 Merchant Portal Back-Office Tools Analytics & Reporting Real-time follow-up of conversion rates, transactions, etc Client Management QR code generator, List all customers, Add customer, Edit customer, Delete customer, Customer details, Campaign listing ( Assigned to that customer) Transaction details Campaign Manager Rule engine, reward catalogue, Message engine,
- 14. 14 QR Engine Generator The QR engine generator need to be able to generate QR codes to be printed on tangible supports (Cards, Paper…) or pushed on to the merchant’s client mobile phone, the QR engine will have to have management feature in order to avoid duplication and to guaranty an easy management of new batches produced for store who needs further QR codes and generate on demand QR code to manage the redemptions of the rewards
- 15. 15 Strengthen Bonds With Your Customers Loyalty comes with informed customers. Loyalty X delivers the right message to the right customer at the right moment. Enrich your communication process • Inform, nurture and influence your customers • Play with a wide range of channels (Computer, SMS Mobile …) • Ideal for retailers with lack of POS network infrastructure • Adapt to customers preferences
- 16. 16 Enable new loyalty capabilities Embark on a loyalty journey • Expand range of rewards, communication channels, loyalty drives • Enable new redemption habits, reward customer’s wallet • Optimize your return on investment with a versatile and scalable platform Loyalty programs become increasingly sophisticated. Loyalty X brings both depth and simplicity.
- 17. 17 Loyalty X & You Know and understand your customers Personalised offers and rewards Communication on the right channel Right reward to the right customer at the right moment Be innovative and the first on the market Leverage on Merchant coalition appeal Bring your customer experience and expectation to another level Drive customer behavior
- 18. 18 Customer Relationship Marketing Ltd N7 Nuffield Lodge – Admiral Walk London – W9 3TP C.R.N. 0 4 2 9 1 4 7 0 Vat N.GB 1248661 09 web site: www.c-r-m-europe.com E-mail address: info@c-r-m-europe.com Tel: +44 207 5898677
- 19. 19 www.c-r-m-europe.com © 2012 Customer Relation Marketing. All rights reserved. Content in this presentation is provided for general information purpose only and is owned by Customer Relation Marketing. It does not constitute a contractual document and may be amended or updated by Customer Relation Marketing from time to time. This content shall not be copied or reproduced or otherwise used for any reason, except for your own business purposes and/or personal use.