Oorjit Banking Industry Solutions
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The document outlines next-generation banking solutions aimed at enhancing customer engagement and retention through targeted marketing, loyalty programs, and personalized offers. It emphasizes the importance of understanding customer purchasing behavior and leveraging data analytics to create custom financial products and services. Additionally, the platform facilitates partnerships with merchants to reward customers and increase brand visibility while promoting e-commerce opportunities.
Oorjit Banking Industry Solutions
- 3. WHAT’S NEXT
- 4. Be the irst in your customer’s mind when in need Upgrade to Next-Gen Banking and f
- 6. Promote your financial services /products and engage customers through exclusive opportunities provided by our solutions. New financial offerings can be launched and tested to better understand market behavior and user dynamics. Achieve increased customer retention with reward programs, cash-back points and localized/ personalized engagement with your cardholders. Provide additional benefits to customers as they redeem points on your exclusive platform. Make your financial solutions stand out Increase Repeat Engagement Focus your marketing efforts on profiled customers thereby increasing the chance of a conversion. Understand customer purchasing habits through analysis of purchases type, purchase frequency, purchase patterns and payment statistics. Make inroads into different markets with start-ups and corporate partnership programs. Reward your customers (and gain a head start over your competitors) by offering exclusive/negotiated deals to your customers. Identify Customers with Value Build new alliances and gain market exposure Robust, agile and scalable platform to suit every requirement that com- plements your financial services and products with minimal running costs and resource allocation. Easy-to-maintain engagement solution
- 7. Solutions for Banking & Finance
- 8. Increase retention by providing a platform for your customers and employees to earn and redeem points Provide exclusive incentives to your Customers and Employees for their loyalty Internal Marketing avenue Distinguished customer profiling features to provide elite benefits within the program Opportunity to invite and collaborate with Corporate Partners Closed Reward Program An intelligent ecosystem built to facilitate engagement between Bank, Customers and Merchants for their mutual benefits. The portal provides an opportunity for your bank to use offers from merchants to reward your customers and employees.
- 9. An advanced ecommerce platform that facilitates merchant-customer interaction. Know which customers you want to keep and grow beyond your product-based view. Evaluate customer spending patterns and segment them based on their actual value. Advanced analytics to understand purchase patterns and segment consumer base Recommend your products according to customer specific needs and purchase behavior Empower customers by facilitating an opportunity to choose what to do with the reward points, loyalty bonuses, and gift vouchers Avenue for cross-selling financial products and services along with third party merchandise A launch platform to test and introduce your new services and products with minimum expenditure Ecommerce Solutions
- 10. Deal Solution A deal platform provides an opportunity for your bank to display the deals from your affiliate merchants. It can be used to introduce value added revenue sources to your customer base and create market differentiation. Foster loyalty and develop new customer touch points Customization aided by language, tax, currency, payment, customizable newsletters, and other measurable features Deliver in-demand personalized deals to customers, with product specific suggestion Collect and analyze big data for Business Analytics to understand user behavior and improve your product lifecycle
- 11. Effortlessly supplement your intrinsic revenue by offering unique promotional vouchers to your affiliate merchants. Drive your affiliate merchants’ sales, thereby increasing your 'non-interest income' earned through transactions. Benefit from traffic-driven service charges from your partnered sites Use the coupon website ecosystem to increase your brand’s online visibility Vastly reduced start-up time and requirement of minimal effort to run the platform with the help of coupon affiliate feature Coupon/Offer Platform
- 12. Convert your website to a marketing engine, which can help you create a 360 degree online identity for your brand. The platform can also be used to accelerate lead generation, optimize social media engagement, customer segment targeting, and manage cross-channel campaigns. Analytics deliver insights into performance, and aids in problem solving and decision making. Form customer groups based on individual rating, for targeted marketing Increase online market exposure with Social Media and Search Engine Paid Campaign Management and Email Campaign tools Bring customers closer to your brand with Inbound Marketing Social Media Monitoring to listen to what your target audience is saying about you as well as your competitors 1:1 Customer Engagement based on customer Shape marketing strategies using customer analytics Marketing Cloud – Publish. Engage. Analyze. Retain.
- 13. THANK YOU TM