Loyalty Programs- Reward Telecom Customer & Increase ARPU
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The document discusses the significance of loyalty programs in the telecom sector as tools for retaining and attracting customers through incentives. It outlines key characteristics of effective loyalty programs that should align with company goals and customer interests. The document emphasizes that successful loyalty programs are essential for telecom operators to achieve marketing objectives and foster trust with subscribers.
Loyalty Programs- Reward Telecom Customer & Increase ARPU
- 1. 1© Copyright Comviva Technologies Limited. 2015 The importance of Loyalty Programmes In Telecom Sector
- 2. 2© Copyright Comviva Technologies Limited. 2015 An overview on Loyalty Programmes • A reward program and a marketing strategy. • Reinforcement for the customer to keep their association with a product or service. • A kind of customer sales coupons, discounts and advanced access to new products or service.
- 3. 3© Copyright Comviva Technologies Limited. 2015 How to build an effective loyalty program A successful loyalty program is: • Proportional to the value consumer deserves. • Aligned with companies’ objectives and goals. • Cater to the interest of the customers. • Attainable and meaningful. • Capable of changing customer behaviours.
- 4. 4© Copyright Comviva Technologies Limited. 2015 Summary Keeping existing customers and acquiring new customers is a powerful weapon in today’s market. Telecom operators can retain their values by building an affinity with subscribers, along with a pre-established expectation of trust driving loyalty. Today, successful loyalty program are proving to be useful for operators in attaining their marketing goals and creating a win-win situation for all.
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