Importance of Big Data in the Telecom Industry
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The document discusses the role of big data in enhancing the telecommunications industry, which is currently experiencing stagnant growth. It highlights the unique advantages of big data, including improved customer insights and competitive differentiation, emphasizing that value stems from data processing and analytics rather than mere volume. Key outcomes identified include cost reduction, new product development, service optimization, and better decision-making.
Importance of Big Data in the Telecom Industry
- 1. 1© Copyright Comviva Technologies Limited. 2015 Big Data in Telecom
- 2. 2© Copyright Comviva Technologies Limited. 2015 About Service Automation Since its introduction 2001, big data has improved the health of many industries and the telecom industry is no different. The industry is witnessing a phase of stagnant growth and thus, every telecom operator is searching for new ways to increase their ARPU, overall revenue and profits. Owing to this maturity phase, many of the telecom operators are turning to new technologies like big data to enhance their service value. Why is Big Data unique: Identifies competitive advantages Affects all spheres of business Drive innovation and improvement
- 3. 3© Copyright Comviva Technologies Limited. 2015 Dimensions of Big Data in Telecom Volume Complexity Velocity Variety Variability The concept of big data gained momentum in the early 2000s & is breaking the threshold of business potential.
- 4. 4© Copyright Comviva Technologies Limited. 2015 Importance of Big Data in Telecom Correlate a 360-degree view from fragments of complex user data It’s algorithms achieve a polished, trimmed and de-duplicated data. It leverages and exploits every bit of customer data to serve the people better quality. It fills the gap between collecting data and digging valuable business insights. It helps in building key competitive advantage to differentiate from competitors.
- 5. 5© Copyright Comviva Technologies Limited. 2015 Today, the telecommunication sector has found big data as irreplaceably useful. The importance of big data doesn’t rely on the data volume you have but, what is done with it. The core value from big data arrives not from data in its raw form but, from data processing and analytics along with the insights, products and services emerging from the data analysis. Outcomes of Big Data Cost reduction New product/service development Service optimization Smart decision making Time reduction
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- 7. 7© Copyright Comviva Technologies Limited. 2015