Confessions of a WOM Agent
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The document discusses the creation of sustainable word-of-mouth movements and impactful brand identities through community engagement and storytelling. It outlines ten key lessons for igniting these movements, emphasizing the importance of passion, conversation reframing, empowerment, and ownership. The message is clear: successful brands focus on people and their stories, transforming customers and employees into advocates and community leaders.
Confessions of a WOM Agent
- 2. CONFESSIONS WOM OF A @genochurch AGENT
- 5. We create sustainable word of mouth movements and remarkable brand identities for corporations, products, organizations and communities.
- 7. We need to use our BRAND AMBASSDORS so they can get some VIRAL BUZZ and our COMMUNITY INFLUENCERS can EVANGELIZE the PRODUCT SEEDING and create some SOCIAL MEDIA about it. Then we’ll TWEET about it and update our FACEBOOK status.
- 12. PEOPLE ARE THE KILLER APP
- 13. IT’S NOT HOW YOU DO IT… THE KILLER APP YOU, WITHDO IS YOU AND WHAT IT…
- 14. BRANDS AND ORGANIZATIONS ARE THE STORIES EMPLOYEES, THAT THEIR CUSTOMERS TELL…
- 15. STORIES PROVIDE CONNECTIONS
- 16. REFRAME THE CONVERSATION AND THE TACTICS WILL COME.
- 17. MOVEMENTS ELEVATE AND EMPOWER PEOPLE TO UNITE A COMMUNITY AROUND A COMMON CAUSE, PASSION, BRAND OR ORGANIZATION
- 33. GIVE THE POWER TO PEOPLE CRANKITUP! EMPLOYEES, CUSTOMERS, OUR FANS… TO ELEVEN!
- 34. 10 LESSONS LEARNED IGNITING WORD OF MOUTH MOVEMENTS
- 35. 1: MOVEMENTS BUILT ON PASSION ARE
- 36. IT’S NOT ABOUT YOU, THEM! IT’S ABOUT
- 37. “Reframing the conversation is about going from what role does our products play in people’s lives, to what role can we play? It’s from a product role to a social role.” –Justin Foo, Phd
- 38. 2: MOVEMENTS BEGIN WITH THE FIRST CONVERSATION
- 39. WE DON’T KNOW KNOW WE DON’T
- 41. BURN THE NONDISCLOSURE AGREEMENT
- 42. 3: MOVEMENTS HAVE INSPIRATIONAL LEADERSHIP
- 43. INFLUENCE CAN BE MADE PASSION CAN’T!
- 44. REMEMBER IT ONL Y ONE! TAKES
- 45. 4: MOVEMENTS HAVE a BARRIER OF ENTRY
- 46. ALLOW MEMBERS TO PUT S0ME SKIN IN THE GAME.
- 47. 5: MOVEMENTS EMPOWER PEOPLE WITH KNOWLEDGE
- 48. BECAUSE KNOWLEDGE IS POWER, WHEN YOU GIVE YOUR FANS KNOWLEDGE, YOUR EMPOWERING THEM
- 49. 6: MOVEMENTS HAVE POWERFUL INDENTITIES
- 50. FILL IN THE BLANK: “I AM A_________.”
- 51. EVERYONE WANTS TO BE A PART OF SOMETHING BIGGER THAN THEMSELVES
- 52. THE ABOLITION OF CHILD SEX SLAVERY AND EXPLOITATION. NOTHING LESS.
- 57. A Church in Long Island, New York was just given a winning 3 million dollar lottery ticket by a member of their congregation. The Church in turn donated $200,000 to Love 146. This made big news, the Pastor has been on Good Morning America, The Early Show, etc. talking about us. Great awareness!
- 58. A MOVEMENT IS NOT A SPASM OF PASSION
- 60. BUILD IT LIKE YOUR GOING TO RUN OUT OF MONEY TOMORROW
- 62. 8: MOVEMENTS MAKE ADVOCATES/MEMBERS FEEL LIKE ROCKSTARS
- 63. RESPONSIBILITY = APPRECIATION = OWNERSHIP = ROCK ARS ST
- 64. 9: MOVEMENTS LIVE ONLINE AND OFFLINE
- 66. PRACTICE MAKES IMPERFECTION
- 67. 10: MOVEMENTS GET RESULTS
- 69. IS YOUR BRAND ETHOS MADE OF STORIESORADS?
- 70. BE FAMOUS FOR THE PEOPLE WHO THE WAY YOU FOR LOVE YOU LOVE THEM