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Conformity and
Deviance
UNDERSTANDING SOCIAL NORMS
Social Norms
 Social norms are shared rules or guidelines that
prescribe the behavior expected in a particular
social situation.
 They keep society organized and predictable.
Social Control
 Meriam Webster Dictionary defines conformity as an action in
accordance with some specified standard or authority.
 Conformity is a type of social influence through which group
members come to share similar beliefs and standards of behavior.
 According to Saluba, Dennis J. et al. (2016), one conforms if he or
she chooses a course of action that a majority favors or that
which is socially acceptable. Oppositely, the person deviates
when he or she performs a course of action that is not socially
acceptable or that majority finds unfavorable.
 To prevent the occurrence of deviant behavior, there has
to be an effective means of social control. Schaefer
(2012) refers social control as the techniques and
strategies for preventing deviant behavior in any society.
 Merriam-Webster dictionary donates social control as the
rules and standards of society that circumscribe
individual action through inculcation of conventional
sanctions and the imposition of formalized mechanisms.
Ritualism and Rebellion
 In the context of Robert Merton's strain theory
, ritualism and rebellion are two distinct ways
individuals adapt to a perceived gap between
societal goals and the legitimate means to achieve
them. Ritualism involves rejecting the societal goals
but continuing to adhere to the accepted means,
while rebellion involves rejecting both the goals and
means and actively seeking to replace them with
new ones.
Forms of Deviance
 There people who do not conform to the standard
norms. They have failed to choose an action that
is generally acceptable. Banaag (2012) refers
social deviance as any behavior that differs or
diverges from established social norms.
What is Conformity?
 The act of matching attitudes, beliefs, and behaviors to
group norms.
 People conform to gain approval or avoid disapproval.
Example: Wearing uniforms, saying “po” and “opo” in Filipino
culture.
Types of conformity
 Compliance – Following rules to gain reward or avoid
punishment.
 Identification – Adopting behaviors to be like someone
we admire.
 Internalization – Accepting norms as one’s own beliefs.
What is Deviance?
 Behavior that violates social norms or expectations.
 Deviance is not always negative, it can lead to social
change.
Example: Protests, crimes, or eve innovations.
Theories of Deviance
 Structural Strain Theory (Merton): Deviance happens when
people can’t achieve society goals through approved
means.
 Labeling Theory: People become deviant when labeled as
such.
 Control Theory: Strong social bonds prevent deviance.

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Conformity-and-Deviance module 7 ucsp grade 12

  • 2. Social Norms  Social norms are shared rules or guidelines that prescribe the behavior expected in a particular social situation.  They keep society organized and predictable.
  • 3. Social Control  Meriam Webster Dictionary defines conformity as an action in accordance with some specified standard or authority.  Conformity is a type of social influence through which group members come to share similar beliefs and standards of behavior.  According to Saluba, Dennis J. et al. (2016), one conforms if he or she chooses a course of action that a majority favors or that which is socially acceptable. Oppositely, the person deviates when he or she performs a course of action that is not socially acceptable or that majority finds unfavorable.
  • 4.  To prevent the occurrence of deviant behavior, there has to be an effective means of social control. Schaefer (2012) refers social control as the techniques and strategies for preventing deviant behavior in any society.  Merriam-Webster dictionary donates social control as the rules and standards of society that circumscribe individual action through inculcation of conventional sanctions and the imposition of formalized mechanisms.
  • 5. Ritualism and Rebellion  In the context of Robert Merton's strain theory , ritualism and rebellion are two distinct ways individuals adapt to a perceived gap between societal goals and the legitimate means to achieve them. Ritualism involves rejecting the societal goals but continuing to adhere to the accepted means, while rebellion involves rejecting both the goals and means and actively seeking to replace them with new ones.
  • 6. Forms of Deviance  There people who do not conform to the standard norms. They have failed to choose an action that is generally acceptable. Banaag (2012) refers social deviance as any behavior that differs or diverges from established social norms.
  • 7. What is Conformity?  The act of matching attitudes, beliefs, and behaviors to group norms.  People conform to gain approval or avoid disapproval. Example: Wearing uniforms, saying “po” and “opo” in Filipino culture.
  • 8. Types of conformity  Compliance – Following rules to gain reward or avoid punishment.  Identification – Adopting behaviors to be like someone we admire.  Internalization – Accepting norms as one’s own beliefs.
  • 9. What is Deviance?  Behavior that violates social norms or expectations.  Deviance is not always negative, it can lead to social change. Example: Protests, crimes, or eve innovations.
  • 10. Theories of Deviance  Structural Strain Theory (Merton): Deviance happens when people can’t achieve society goals through approved means.  Labeling Theory: People become deviant when labeled as such.  Control Theory: Strong social bonds prevent deviance.