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Connect With Your Users: Communicate Using Social Software Tools
- 1. Connect With Your Users: Communicate Using Social Software Tools 113 th Vermont Library Conference May 15, 2007 Rob Favini NELINET, Inc
- 2. An Hour and 15 WITH Questions??!!! Blogs Wikis RSS
- 3. The Blog Defined A blog (short for web log ) is a website where entries are made and displayed in a reverse chronological order. Blogs provide commentary or news on a particular subject, such as food, politics, or local news; some function as more personal online diaries. A typical blog combines text, images, and links to other blogs, web pages, and other media related to its topic. The ability for readers to leave comments in an interactive format is an important part of most early blogs. Source: http://en.wikipedia.org/wiki/Blog viewed 5/9/07
- 4. What’s Blog-y? Text Images Links Comments in response to a posting Subscription Audio (podcasts) Video (vlogs or vodcasts) No code skills needed
- 5. Blog v Static Web site Blog easy to add content no FTP required Ability to subscribe (content goes to users automatically) Web site go through gatekeeper to add content need special software or skills (Dreamwever, FrontPage, or hand-code) users have to come to site
- 6. State of the Blogosphere Technorati, April 2007 Over 70 million blogs 1.4 blogs per second 100 times bigger than 3 years ago 1.4 million postings per day; 17 posts per second 100 most popular sites: 22 are blogs http://technorati.com/weblog/blogosphere/
- 7. The Library Big Picture Large number of our users look to blogs for information Blogs are, in practice, communities of interest Blogging helps to change the perception of the library
- 8. How Are Libraries Using Blogs? Links and commentary about subject resources Links to articles/announcements: newspapers, journals, publications, reviews, Web sites… Communicate library/community news Access the OPAC!
- 9. Library Blog Examples Darien Library www.darienlibrary.org / HPER Librarian, Springfield College www.babsonlibrary.org/hper Plymouth State Univ., NH http:// www.plymouth.edu/library/opac / Uthink: Blogs at the University of Minnesota http://blog.lib.umn.edu/
- 10. Independent Librarian Voices (One Day @ ALA Seattle) Tame The Web (Michael Stephens) http:// tametheweb.com / David Lee King http:// www.davidleeking.com / Shifted Librarian (Jenny Levine) http:// www.theshiftedlibrarian.com / Library Man (Michael Porter) http:// www.libraryman.com/blog
- 11. Blog Software: Youth Oriented LiveJournal http://www.livejournal.com Free! MySpace http://myspace.com Free! Bebo http://www.bebo.com Free!
- 12. Blog Software: In Between Vox http://www.vox.com/ Free! Blogger http:// www.blogger.com Free!
- 13. Blog Software: Professional WordPress http:// wordpress.org / http:// wordpress.com / MovableType http:// www.movabletype.com / TypePad http:// www.typepad.com /
- 14. What is a Wiki? Collaborative Web publishing Collection of never-finished documents Uses simplified hypertext markup Requires no knowledge of Web languages Users have to learn a handful of software-specific codes Anyone can add/delete/modify Can be restricted (login required)
- 15. What’s Wiki-y? Wiki is… collaborative Community oriented A way to create documents a knowledge base always in flux infinitely editable internally linked a bit chaotic
- 16. If it walks like a wiki… Articles Edit Talk/Discussion History Search Categories
- 17. The Most Famous Wiki of All Wikipedia ( http:// www.wikipedia.org ) Goal: “…to put the sum of all human knowledge in the form of an encyclopedia in the hands of every single person on the planet for free.” — Jimmy Wales, cofounder and chief executive; http://www.bizreport.com/print/7945
- 18. The Wiki Philosophy Trust always works One has to trust to collaborate People trust works produced by people they don’t know Neighbors on the stoop Soft security—rely on the community
- 19. Objections Perception that anyone can edit any thing No copyright, no control, no authoritative guidance Soft security—community values History revision Require users to log in It’s a disorganized mess Recent changes Search Categories RSS feeds
- 20. Wikipedia Put to the Test Stephen Colbert And Wikiality
- 21. Problems Solved by Wikis! Internal communication (intranet) Subject guides/pathfinders Reference how-to guides Local topic guides Project management Policies and procedures Meeting minutes repository Library Web site – multiple authors
- 22. Library Applications Subject/research guides Project planning Policy manuals Resource listings Training resources Web content management system Professional development To-do lists Partial listing from Library Technology Reports , Vol 42, No. 4 (July/August 2006)
- 23. Examples: Staff Wiki University of Minnesota Libraries http:// wiki.lib.umn.edu/Staff/HomePage Antioch University Staff Training & Support http://www.seedwiki.com/wiki/antioch_university_new_england_library_staff_training_and_support_wiki/ UConn Libraries’ Staff Wiki http://wiki.lib.uconn.edu/wiki/Main_Page
- 24. Examples: Subject Specific Princeton Public Library Summer Reading Club http:// booklovers.pbwiki.com / Oregon Libraries Library Instruction http:// instructionwiki.org/Main_Page New England Music Libraries Association (NEMLA) http://www.seedwiki.com/wiki/nemla_directory_of_music_libraries_draft/ Ohio University Library Business Subject Guide http://www.library.ohiou.edu/subjects/bizwiki/index.php/Main_Page
- 25. Examples: Fun Nancy Pearl’s Book Lust Wiki http://booklust.wetpaint.com/ Tupperwiki http:// tupperwiki.pbwiki.com
- 26. Wiki Software There’s A LOT of wiki software available…A LOT! Compare different software packages http://www.wikimatrix.org/
- 27. Wiki Software PMWiki http:// www.pmwiki.org / MediaWiki http://www.mediawiki.org/ wiki/MediaWiki EditMe http:// www.editme.com / Seedwiki http:// www.seedwiki.com/wiki/seed_wiki/seed_wiki PBWiki http:// pbwiki.com /
- 28. RSS: A Simple Definition A way to feed content to a large number of people from an online publisher, i.e. the Wall Street Journal, a blog, library acquisition department
- 29. RSS Terminology RSS feed RSS aggregator Centralized aggregator Personal aggregator Readers RSS syndication
- 30. XML Makes it Possible XML – Extensible Markup Language Describes what content is, not what it looks like (HTML) Enables RSS aggregators to categorize and deliver content
- 31. The Basic Concept Web-based Content Aggregator/ Reader Desktop: Email or Browser
- 32. Producer and Consumer Getting Library Information Out to Users Managing Personal Information Intake
- 33. What are People Doing With this in Library Land? University of Reno, Nevada www.library.unr.edu/new/newbooks.html Innovative Announces New RSS Feed Capabilities for Millennium www.iii.com/news/pr_template.php?id=256 ExLibris: ALEPH 500 create custom RSS feeds www.exlibrisgroup.com/newsdetails.htm?nid =456 ) NELINET www.nelinet.net/edserv/index.htm
- 34. RSS Readers Bloglines http:// bloglines.com / Google Reader Need a gmail account http:// www.google.com /reader FireFox LiveBookmarks http:// www.mozilla.com/firefox/livebookmarks.html
- 35. Like We Have Time for Questions!
- 36. Contact Information Rob Favini Program Director Educational Services NELINET, Inc www.nelinet.net [email_address] 508.597.1938 800.635.4638 x1938