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/Salesforce.comFoundation 
@SFDCFoundation 
Connected Campus: 
Building Custom Apps on the Platform 
Aug 
27, 
2014
Safe Harbor 
Safe harbor statement under the Private Securities Litigation Reform Act of 1995: 
This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties 
materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results 
expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed 
forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items 
and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning 
new, planned, or upgraded services or technology developments and customer contracts or use of our services. 
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new 
functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our 
operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any 
litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our 
relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our 
service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger 
enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our 
annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. 
These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section 
of our Web site. 
Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently 
available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based 
upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking 
statements.
#1 in Enterprise Cloud Computing 
& CRM 
Enterprise Cloud 
Computing 
Market Share 
#1 
World’s Most 
Innovative Company 
2011, 2012, 2013, 2014 
#1 
#1 
Market Leader: 
Enterprise, MidMarket, 
SMB & Sales Force 
Automation
1% 
Product 
Equity 
Time 
680,000+ 
Hours 
Service 
$68M+ 
Grants 
23,000+ 
Higher 
Education + 
Nonprofit 
Organizations 
1:1:1 
Model 
Adopted 
by
Advancement 
360° student view 
Become a Connected Campus: 
Put Your Students at the Center 
Student Success 
& Retention 
Community 
Engagement 
Recruitment Communications
Salesforce Platform is the Fastest Path from Idea to App 
Idea 
Build App 
Idea 
buy & setup 
hardware 
install 
complex 
software 
define user 
access 
build & test 
security 
make it 
mobile & 
social 
setup 
reporting & 
analytics 
build 
app 
Legacy Platforms 
6-12 Months? 
App 
App
All the Platform Services You Need to Build Apps Fast 
The Fastest Path From Idea To App
Our Customers Report They’re Building Apps Faster 
+43% 
Increase in 
Coding 
Productivity 
+52% 
Faster 
System 
Testing 
+46% 
Decrease in 
IT Costs 
+45% 
Faster Integration 
+52% 
Faster 
Design 
+55% 
Faster 
Configuration 
+58% 
Faster 
Deployment 
Average 
Percentage 
Improvements 
Reported 
by 
Customers 
Source: 
Salesforce.com 
Customer 
Rela:onship 
Survey 
conducted 
March 
2013, 
by 
an 
independent 
third-­‐party, 
Confirmit 
Inc., 
on 
5,200+ 
customers 
randomly 
selected. 
Response 
sizes 
per 
ques:on 
vary.
Featured Presenters 
Brian Peddle 
CTO 
College for America at 
Southern New 
Hampshire University 
David MacWhinnie 
Principle Product Manager 
College for America at 
Southern New 
Hampshire University 
Doug Naylor 
Senior Salesforce Analyst 
College for America at 
Southern New 
Hampshire University
Connected 
Campus: 
Building 
Custom 
Apps 
on 
the 
PlaNorm
Today’s Agenda: College for America 101 
1. Who we are 
2. How our competency-based education works 
3. Business Problem – Why Salesforce? 
4. Leveraging the Platform 
5. LMS Demo 
6. Coaching – Continuous Improvements 
7. Q & A 
© 2014 Southern New Hampshire University. All rights reserved.
Who We Are 
• Private, nonprofit 
• Regionally accredited 
Southern New 
Hampshire 
University 
• Largest private, 
nonprofit online 
higher ed provider 
in New England 
• 4th largest in U.S. 
Traditional 
Residential 
Campus (1932) 
College of Online 
Continuing 
Education (2007) 
College for 
America (2012) 
• Competency-based 
• Focused on workforce 
development 
hOp://www.eduventures.com/2013/07/the-­‐top-­‐50-­‐online-­‐colleges-­‐and-­‐universi:es-­‐by-­‐headcount/ 
© 2014 Southern New Hampshire University. All rights reserved.
Designed for Working Adults and Their Employers 
• Learning through mastering competencies, not lectures and exams 
• Flexible, online and self-directed schedule 
• Uniquely affordable at $2,500 a year 
• Associate’s and bachelor’s degrees from a respected, nonprofit 
university 
(Southern New Hampshire University, founded in 1932) 
© 2014 Southern New Hampshire University. All rights reserved. 
Competency-based 
college degrees built 
for the workplace
Designed for Working Adults and Their Employers
Same degree, different learning process 
How it’s the same. 
Accredited Degrees 
Respected nonprofit university 
Real college credit 
Rigorous learning 
How it’s different. 
Project & competency based 
Flexible Schedule 
Dedicated support 
Very low cost - $2,500 a year
How our competency-based education works 
Coach 
Student 
Account 
partner 
Peers 
Reviewer 
Employer 
Mentors
Business Problem – Why Salesforce? 
Time 
4 Months to Launch Pilot (2 on staff / 1 off shore) 
Legacy Systems 
New Program 
CBE Program and System development 
running in parallel 
Speed to Iterate 
Clicks not Code 
Minimum Viable Products
Incredibly Brief Timeline* 
Sept 2012 – Jan 2013 
Built initial backend data model for CBE 
Integrate with Docusign 
Integrate with New Voice Media 
Integrate with Form Assembly 
SSO to Instructure Canvas and Google Apps 
Built initial Student Portal 
April – June 2013 
Continue to iterate 
Develop MVP LMS (Beta) 
Develop MVP Reviewer Portal 
October 2013 
LMS Goes Live for All Students 
*This a TINY subset of the insanely awesome stuff we built. We are so far into the future we actually had to time travel back for this 
presentation.
Leveraging the Platform 
Data.com 
Custom 
Applica:ons 
Reviewer Portal Curriculum Dev Agile Manager 
© 2014 Southern New Hampshire University. All rights reserved. 
Salesforce 
Learning Portal 
Pardot Knowledge IdP Cases 
EchoSign New Voice 
Communities 
More… 
Media Google Apps Colleague 
Amazon 
S3
LMS Demo
CfA Develop the Coaching Model 
• Iteration 0: What are we building for students? 
• Literally building new data points/features daily 
• Four CfA coaches; sitting next to IT, had no idea what or 
where regarding student information 
• Iteration 1: Let’s Establish Standard Work! 
• Rapid Iteration using configuration helped get a Minimally 
Viable Product in front of coaches immediately 
• Helped establish standard work practices that are now used 
to help train what is now a team of 20 coaches 
• Iteration 2: Now let’s scale 
• From Standard Work to Efficient Work 
• We have moved past helping coaches surface student 
information, so we are now also starting to figure out how to 
help coaches take action
Loads of Awesomeness’ + a Picture of Doug 
College for America 
Over 1,000 students served 
Over 20,000 competencies mastered 
Coaching 
15+ coaches leverage salesforce 
‘where they are’ 
Currently at a 70% re-enrollment rate 
Managing our largest single month of 
new students starting Sept 1st.
Questions? 
80 
Custom Objects 
Current Team Size 
8 FTE / 3 Offshore 
48 
Triggers 
392 
Apex Classes 
254 
Visual Force Pages 
163 
Rules 
22 
Custom Apps 
4,203 
Energy Drinks 
Connect if you have more questions later: 
@brianpeddle

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Connected Campus: Building Custom Apps on the Platform

  • 1. /Salesforce.comFoundation @SFDCFoundation Connected Campus: Building Custom Apps on the Platform Aug 27, 2014
  • 2. Safe Harbor Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
  • 3. #1 in Enterprise Cloud Computing & CRM Enterprise Cloud Computing Market Share #1 World’s Most Innovative Company 2011, 2012, 2013, 2014 #1 #1 Market Leader: Enterprise, MidMarket, SMB & Sales Force Automation
  • 4. 1% Product Equity Time 680,000+ Hours Service $68M+ Grants 23,000+ Higher Education + Nonprofit Organizations 1:1:1 Model Adopted by
  • 5. Advancement 360° student view Become a Connected Campus: Put Your Students at the Center Student Success & Retention Community Engagement Recruitment Communications
  • 6. Salesforce Platform is the Fastest Path from Idea to App Idea Build App Idea buy & setup hardware install complex software define user access build & test security make it mobile & social setup reporting & analytics build app Legacy Platforms 6-12 Months? App App
  • 7. All the Platform Services You Need to Build Apps Fast The Fastest Path From Idea To App
  • 8. Our Customers Report They’re Building Apps Faster +43% Increase in Coding Productivity +52% Faster System Testing +46% Decrease in IT Costs +45% Faster Integration +52% Faster Design +55% Faster Configuration +58% Faster Deployment Average Percentage Improvements Reported by Customers Source: Salesforce.com Customer Rela:onship Survey conducted March 2013, by an independent third-­‐party, Confirmit Inc., on 5,200+ customers randomly selected. Response sizes per ques:on vary.
  • 9. Featured Presenters Brian Peddle CTO College for America at Southern New Hampshire University David MacWhinnie Principle Product Manager College for America at Southern New Hampshire University Doug Naylor Senior Salesforce Analyst College for America at Southern New Hampshire University
  • 10. Connected Campus: Building Custom Apps on the PlaNorm
  • 11. Today’s Agenda: College for America 101 1. Who we are 2. How our competency-based education works 3. Business Problem – Why Salesforce? 4. Leveraging the Platform 5. LMS Demo 6. Coaching – Continuous Improvements 7. Q & A © 2014 Southern New Hampshire University. All rights reserved.
  • 12. Who We Are • Private, nonprofit • Regionally accredited Southern New Hampshire University • Largest private, nonprofit online higher ed provider in New England • 4th largest in U.S. Traditional Residential Campus (1932) College of Online Continuing Education (2007) College for America (2012) • Competency-based • Focused on workforce development hOp://www.eduventures.com/2013/07/the-­‐top-­‐50-­‐online-­‐colleges-­‐and-­‐universi:es-­‐by-­‐headcount/ © 2014 Southern New Hampshire University. All rights reserved.
  • 13. Designed for Working Adults and Their Employers • Learning through mastering competencies, not lectures and exams • Flexible, online and self-directed schedule • Uniquely affordable at $2,500 a year • Associate’s and bachelor’s degrees from a respected, nonprofit university (Southern New Hampshire University, founded in 1932) © 2014 Southern New Hampshire University. All rights reserved. Competency-based college degrees built for the workplace
  • 14. Designed for Working Adults and Their Employers
  • 15. Same degree, different learning process How it’s the same. Accredited Degrees Respected nonprofit university Real college credit Rigorous learning How it’s different. Project & competency based Flexible Schedule Dedicated support Very low cost - $2,500 a year
  • 16. How our competency-based education works Coach Student Account partner Peers Reviewer Employer Mentors
  • 17. Business Problem – Why Salesforce? Time 4 Months to Launch Pilot (2 on staff / 1 off shore) Legacy Systems New Program CBE Program and System development running in parallel Speed to Iterate Clicks not Code Minimum Viable Products
  • 18. Incredibly Brief Timeline* Sept 2012 – Jan 2013 Built initial backend data model for CBE Integrate with Docusign Integrate with New Voice Media Integrate with Form Assembly SSO to Instructure Canvas and Google Apps Built initial Student Portal April – June 2013 Continue to iterate Develop MVP LMS (Beta) Develop MVP Reviewer Portal October 2013 LMS Goes Live for All Students *This a TINY subset of the insanely awesome stuff we built. We are so far into the future we actually had to time travel back for this presentation.
  • 19. Leveraging the Platform Data.com Custom Applica:ons Reviewer Portal Curriculum Dev Agile Manager © 2014 Southern New Hampshire University. All rights reserved. Salesforce Learning Portal Pardot Knowledge IdP Cases EchoSign New Voice Communities More… Media Google Apps Colleague Amazon S3
  • 21. CfA Develop the Coaching Model • Iteration 0: What are we building for students? • Literally building new data points/features daily • Four CfA coaches; sitting next to IT, had no idea what or where regarding student information • Iteration 1: Let’s Establish Standard Work! • Rapid Iteration using configuration helped get a Minimally Viable Product in front of coaches immediately • Helped establish standard work practices that are now used to help train what is now a team of 20 coaches • Iteration 2: Now let’s scale • From Standard Work to Efficient Work • We have moved past helping coaches surface student information, so we are now also starting to figure out how to help coaches take action
  • 22. Loads of Awesomeness’ + a Picture of Doug College for America Over 1,000 students served Over 20,000 competencies mastered Coaching 15+ coaches leverage salesforce ‘where they are’ Currently at a 70% re-enrollment rate Managing our largest single month of new students starting Sept 1st.
  • 23. Questions? 80 Custom Objects Current Team Size 8 FTE / 3 Offshore 48 Triggers 392 Apex Classes 254 Visual Force Pages 163 Rules 22 Custom Apps 4,203 Energy Drinks Connect if you have more questions later: @brianpeddle