Connected Research

InSites Consulting is a research firm that specializes in "Connected Research", which uses online tools to facilitate social interactions between research participants. This allows researchers to gain insights from organic consumer discussions and interactions. Connected Research aims to establish a more equal and participatory relationship between researchers and participants compared to traditional online research methods. The document provides examples of various online qualitative research techniques used in Connected Research, such as online discussion boards, communities, and groups that enable asynchronous or synchronous discussions. It also describes tools like user-coded open ends and user-created brainstorms that engage participants in analyzing and categorizing insights.