Connecting Through Humor MPB2B 2018
Download as PPTX, PDF0 likes460 views
Creating Lifelong Customers With Laughter discusses how comedy and laughter can be used to build trust and connect with audiences. It provides tips for using various comedic techniques in marketing, including juxtaposition, hyperbole, parody, and exploring scenarios just before or after an event. Comedy comes from pain and truth, and sharing stories with humor and vulnerability can build bonds between people and brands. The document encourages marketers to follow their fears and pursue ideas that scare them through comedy.
Connecting Through Humor MPB2B 2018
- 1. Creating Lifelong Customers With Laughter Tim Washer Emcee | Keynote Speaker | PowerPoint Comedian @timwasher @timwasher
- 2. We’re facing a trust crisis. Laugher will save us.
- 6. “Trends That Ruled 2018 Super Bowl Ads” “Now more than ever, people want—no, make that need—to laugh a little,” – Dan Kelleher, Chief Creative Officer, Deutsch
- 7. •Comedy comes from pain. And truth •All 7 billion of us are connected through our shame •Anger comes from Fear. Often, the fear of not belonging •Truth > Authenticity > Vulnerability > Shame •Sharing our story is a gift of grace to others @timwasher
- 8. “If you’re going to tell people the truth, make them laugh. Otherwise, they’ll kill you.” -- George Bernard Shaw
- 9. https://youtu.be/Z1xKpm0nURk Put you product/service into an absurd application
- 11. Suggestion 1 Suggestion 2 Attributes Juxtaposition
- 12. Contrast Compare / contrast to heighten differences
- 13. @CarmenHill Explore what happened just before or after the photo was taken
- 15. Follow the Fear
- 16. https://youtu.be/MSqXKp-00hM “With this in the backdrop, IBM is re-positioning the mainframe as a back-to-the-future alternative. The tone of Hoey’s spoof training video is in keeping with the kinder, humbler image IBM now seeks to project.” Follow the fear. You have an obligation to pursue the idea that scares you the most – especially if you feel unqualified.
- 18. Hyperbole. Exaggerate to the point of the ridiculous.
- 19. https://youtu.be/AEj0kVWnP84 Parody: Put an extraordinary character in an ordinary situation
- 22. Suggestion 1 Suggestion 2 Attributes Juxtaposition
- 24. Anachronism: Make your product the hero of an ancient predicament. https://vimeo.com/207290508 https://vimeo.com/201703037
- 25. Captions
- 26. Delaware River Gap Today we spotted four bald eagles and one with a pretty bad comb-over
- 27. CAUTION: Beware of bears making announcements
- 28. Waited here for 10 minutes before I realized this wasn’t a Cinnabon Rijksmuseum Schiphol Airport
- 29. Comedy Script Formula 1. Start with customer’s pain point 2. Explore what would happen if there were no solution 3. Exaggerate to the Nth degree / “Heighten"
- 30. Ask me anything at the Post-Presentation Huddle! tim@timwasher.com youtube.com/timwasher timwasher.com