Consider how your 3 products link and work
- 1. CONSIDER HOW YOUR 3 PRODUCTS LINK AND WORK AS A CAMPAIGN
- 2. Linking Products We tried to link our ancillary products with our documentary in many ways. Our radio advert included the foley sound of a flood light turning on at the beginning, this was linked with our documentary production which included a shot of a flood light turning on. Our radio advert also included clips of the interviews which are in the documentary. Due to us using clips from the interview in the radio advert meant that the audience would recognise the opinions from the professionals and feel a sense of familiarity. The radio and documentary had direct address to the audience so they felt like they were being spoken to. They both also included sounds of fans cheering and the general football atmosphere.
- 3. Linking Products We had the music created for us and it was to use in both the radio advert and the documentary, this helps the audience link the products. Our documentary and poster both included the same font type and colour, this was to help the audience recognise that they were of the same production process which creates a house style. The font on the poster for the title is slightly bolder than the title in the documentary, this was because we wanted it to really stand out on the poster to attract the audience. The image on the poster doesn’t appear in the documentary so this doesn’t help the audience as there isn’t such a clear link. Although the same kit is worn and also the same training ground.
- 4. Narration We didn’t use the same voice over in the documentary that we used in the radio advert. If we did this it, again, would help the audience make the links between the products. During the documentary we had interviews, so we felt like there was no room for a voice over. The narrator in our radio advert was someone from our target audience, this is also conventional for a football advert. By using opinions from a professional point of view, the audience are more likely to pay attention and accept the facts and information.
- 5. Tagline & Hashtag We did mention our tagline in both of our ancillary products however we didn’t use our tagline in our documentary which we should have done. This would have helped a stronger brand identity. This helps the audience to link the products together. However, our tagline was successful as it questioned the audience and they asked themselves if they had what it takes. This in return encouraged them to go and see our production. We were going to use a #kickit on social media, although we didn’t do this due to time, this would have helped with our brand identity and heled made stronger links for the audience.
- 6. Social Media On the poster we had social media logos at the bottom, so the audience knew where to go to find the production or information about it. However, during the radio advert we didn’t mention anything about social media. This didn’t help us with Web 2.0 or below the line marketing. We could have said ‘Find us on Instagram’ after we said when the documentary was released into cinemas.
- 7. Success I believe that our music was a success as it definitely helped the audience to link the two products. Also, by using clips of the interviews from the documentary in the radio advert, made this link even stronger for the audience. It appeals to our primary audience as their class is B-C1, so they are sophisticated and therefore would want to see our documentary after hearing our radio advert due to the interview clips. I think that we could have put our tagline in our documentary to make the brand identity even stronger. I think our theme was strong through all three products. The poster with the long shot of the footballer, the cheering fans and the football atmosphere in the background of the radio advert, and the interviews and montage in the documentary. They all present the theme of football and if one is good enough to make it professional. Therefore, both ancillary tasks clearly link to the main task.
- 8. Apart from the use of the Burnley and Huddersfield on pour poster, it is not clear that our production is based on those two football clubs. Due to having the badges on the poster, this could lead to it looking like we were advertising the football clubs when we were not. Therefore we could have left the badges out and I believe that it wouldn’t have changed the success of our productions. It would have just left out the confusion about if we were advertising Burnley and Huddersfield.