Consumer Behavior Course
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The document outlines the branding and logo design for the Communication Arts program at Chulalongkorn University, emphasizing a modern and bright future for students. It describes the logo's color scheme, font choices, and elements like the circle and star that symbolize connection and aspiration. Additionally, it includes the program's tagline which reinforces its mission to enhance students' futures.
Consumer Behavior Course
- 1. Communication Management Logo Pimpisa Jular 4945346628 Sundhika Chagsudulya 4945371228 Usaporn Tanadumrongsak 4945386728
- 2. Logo
- 3. Logo The circle shape: the connected world The web: - the interaction of communication arts students through various communication forms - the connection of each generation of communication arts students The star: bright, shinning future
- 4. Color The name “Comm Arts”: Blue color - Blue: to emphasize the faculty’s color - Big Bold Font: to capture the audiences’ attention as well as to present the modernity and bright future for new generation The web: Grey as the background of logo and use to link black,blue, and white together The blue border with the program and university name: to make it stands out, we use the white color on blue background
- 6. Logo Adaptation to other elements
- 7. Logo Adaptation to other elements
- 8. Logo Adaptation to other elements
- 9. Logo Adaptation to other elements
- 10. Logo Adaptation to other elements
- 11. Logo Adaptation to other elements
- 12. Logo Adaptation to other elements
- 13. Tagline “ Communication Arts in Communication Management, Chulalongkorn University WE BRIGHTEN YOUR FUTURE”
- 14. Jingle