Consumer BI Content With Context

The document discusses the shift of business intelligence (BI) from the corporate sector to consumer applications, emphasizing the need for accessible data-driven decision-making for everyday consumers. It highlights the current reliance on opinion-based decisions in areas like education, banking, and healthcare, and suggests that BI can enhance consumer decisions by providing factual insights. The author advocates for a paradigm shift where consumer-focused BI becomes a utility for making informed choices, supported by reliable data analytics.