Content After Google Panda Farmer Algorithm Update at Boston SEO Meetup
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The document discusses strategies for creating high-quality content that complies with search engine algorithms, particularly Google's Panda. It emphasizes the importance of understanding searcher intent and optimizing for both user experience and SEO. The ultimate goal is to drive organic traffic through valuable, user-centered content.
Content After Google Panda Farmer Algorithm Update at Boston SEO Meetup
- 1. Panda-monium How to Panda-proof your content now & for future algo-evolution
- 2. Suzanne McDonald Boston Globe buyout after decades in news Launched Designated Editor in 2008 Master’s in Mass Communications & Journalism Founded Newport Interactive Marketers Best practices and developments in Search | Social | Usability | Behavioral
- 3. What’s so big about Panda?
- 4. Have to remember the core of Google’s business http://web.archive.org/web/19981111183552/google.stanford.edu/
- 5. Google is not the government or the Armed Forces http://3.bp.blogspot.com/-22lE088cAsM/TVx0ys_dgEI/AAAAAAAAALs/ou87UcUdzH0/s1600/hm_armed_forces.jpg
- 6. Search engines’ #1 priority
- 7. Google and Bing/Yahoo! exist to serve and protect their best interests http://www.ukresistance.co.uk/pics4/jade_raymond_and_team.jpg
- 8. Search engines crave & need As any blogger or affiliate marketer will tell you
- 9. While & may be all-powerful
- 10. They still have to contend with http://www.buydarthvadercostume.net/wp-content/uploads/2010/08/darth-vader-costume-300x300.jpg
- 11. … oops I mean http://i.huffpost.com/gen/226787/thumbs/r-MARK-ZUCKERBERG-large570.jpg
- 12. Who’s Google’s #1 client? We have to look way back to the start: Google cared about people first
- 14. Rand Fishkin - http://www.masternewmedia.org/
- 15. Courtesy of Rand Fishkin & seomoz
- 16. Courtesy of Rand Fishkin & seomoz
- 17. Courtesy of Rand Fishkin & seomoz
- 18. How do we fix content & be better for it?
- 19. Quality content requires you to get into searchers’ heads Research where there’s an overlap http://www.hubspot.com/Portals/53/images/Real-Time-Marketing-and-PR.jpg
- 20. Don’t let panda drive traffic Panda go-kart by Skwirlinator https://picasaweb.google.com/Skwirlinator
- 22. http://www.seathound.com/news/wp-content/uploads/2011/03/Crazy-Charlie-Sheen.png
- 24. Quality Content Resources User-generated content Create incentives to prompt feedback
- 25. Social media influences users & search engines Quality Content Resources
- 26. Quality Content Resources
- 27. Definition of quality content Interests humans Integrates SEO Optimizes for social graph
- 28. Appease the Panda Your visitors & site will be the better for it Chan Hyun Cheong https://picasaweb.google.com/103499678994135729764
- 29. Welcome to the panda picnic Alan Hsu https://profiles.google.com/alanhsu.nyc#alanhsu.nyc/about