The Embed-able Website
The	
  Content	
  Capsule	
  is	
  an	
  embed-­‐able	
  website.	
  
Our	
  pla(orm	
  allows	
  you	
  to	
  embed,	
  monitor	
  and	
  
program	
  complete	
  website	
  experiences	
  
across	
  mul8ple	
  loca8ons	
  with	
  a	
  simple	
  copy	
  and	
  
paste	
  of	
  an	
  embed	
  code.	
  
	
  
All	
  content	
  can	
  be	
  simultaneously	
  updated	
  
everywhere	
  the	
  Content	
  Capsule	
  is	
  embedded	
  
allowing	
  marketers	
  to	
  update	
  content	
  in	
  
response	
  to	
  real-­‐8me	
  audience	
  analy8cs.	
  
Can	
  serve	
  as	
  a	
  tradi8onal	
  landing	
  page	
  or	
  microsite	
  
	
  
Package	
  all	
  campaign	
  content	
  
Content	
  Capsules	
  can	
  contain	
  all	
  the	
  content	
  from	
  
your	
  microsite	
  and	
  more.	
  
	
  
A	
  turnkey	
  solu8on	
  
Created	
  in	
  less	
  then	
  2	
  weeks	
  and	
  is	
  distributed	
  by	
  
copying	
  &	
  pas8ng	
  an	
  embed	
  code.	
  
	
  
Extended	
  engagement	
  
Content	
  Capsules	
  average	
  6+	
  minutes	
  per	
  view	
  	
  
	
  
	
  
Key	
  benefits	
  of	
  a	
  Content	
  Capsule	
  
Easy	
  to	
  maintain	
  
Capsules	
  can	
  be	
  updated	
  across	
  all	
  embedded	
  loca8ons	
  
in	
  minutes.	
  
	
  
Unique	
  paid	
  media	
  op8ons	
  
The	
  Content	
  Capsule	
  opens	
  up	
  new	
  op8ons	
  within	
  the	
  
na8ve	
  ad,	
  sponsored	
  content,	
  and	
  rich	
  media	
  space.	
  
	
  
Captures	
  every	
  interac8on	
  	
  
All	
  interac8ons	
  and	
  engagement	
  is	
  tracked	
  and	
  made	
  
available	
  via	
  a	
  dashboard	
  
	
  
It’s	
  sharable	
  	
  
Every	
  visitor	
  can	
  share	
  and	
  embed	
  the	
  Capsule	
  on	
  their	
  
own	
  proper8es	
  	
  	
  
	
  
	
  
	
  
	
  
The	
  complete	
  experience	
  can	
  be	
  placed	
  in	
  mul8ple	
  sites	
  
with	
  a	
  copy	
  &	
  paste	
  of	
  an	
  embed	
  code	
  
A	
  Content	
  Capsule	
  creates	
  a	
  real-­‐8me	
  
syndica8on	
  network	
  across	
  PESO	
  
Content  Capsules  come  with  analy2cs  
dashboards  that  monitor  every  user  
interac2on  allowing  content  to  be  updated  in  
real-­‐2me  across  all  distributed  capsules.
Real-­‐Time	
  Analy8cs	
  &	
  Updates	
  Across	
  Syndica8on	
  	
  
Launch.	
  Learn.	
  Adapt	
  —	
  Everywhere	
  

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Content Capsule Overview (A)

  • 2. The  Content  Capsule  is  an  embed-­‐able  website.   Our  pla(orm  allows  you  to  embed,  monitor  and   program  complete  website  experiences   across  mul8ple  loca8ons  with  a  simple  copy  and   paste  of  an  embed  code.     All  content  can  be  simultaneously  updated   everywhere  the  Content  Capsule  is  embedded   allowing  marketers  to  update  content  in   response  to  real-­‐8me  audience  analy8cs.  
  • 3. Can  serve  as  a  tradi8onal  landing  page  or  microsite     Package  all  campaign  content   Content  Capsules  can  contain  all  the  content  from   your  microsite  and  more.     A  turnkey  solu8on   Created  in  less  then  2  weeks  and  is  distributed  by   copying  &  pas8ng  an  embed  code.     Extended  engagement   Content  Capsules  average  6+  minutes  per  view         Key  benefits  of  a  Content  Capsule   Easy  to  maintain   Capsules  can  be  updated  across  all  embedded  loca8ons   in  minutes.     Unique  paid  media  op8ons   The  Content  Capsule  opens  up  new  op8ons  within  the   na8ve  ad,  sponsored  content,  and  rich  media  space.     Captures  every  interac8on     All  interac8ons  and  engagement  is  tracked  and  made   available  via  a  dashboard     It’s  sharable     Every  visitor  can  share  and  embed  the  Capsule  on  their   own  proper8es              
  • 4. The  complete  experience  can  be  placed  in  mul8ple  sites   with  a  copy  &  paste  of  an  embed  code  
  • 5. A  Content  Capsule  creates  a  real-­‐8me   syndica8on  network  across  PESO  
  • 6. Content  Capsules  come  with  analy2cs   dashboards  that  monitor  every  user   interac2on  allowing  content  to  be  updated  in   real-­‐2me  across  all  distributed  capsules. Real-­‐Time  Analy8cs  &  Updates  Across  Syndica8on    
  • 7. Launch.  Learn.  Adapt  —  Everywhere