CONTENT IS NOT (JUST) ABOUT CONTENT
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Brands today face competition not only from each other but also from a vast array of engaging content produced by individuals and publishers. To connect with their target audience, it's crucial for brands to create relevant content, even if aimed at a smaller group. High-interest brands attract connections through shared interests, while others should identify broader themes to engage their audience effectively.
CONTENT IS NOT (JUST) ABOUT CONTENT
- 1. LUCA DELLA DORA / @LUCA2D CONTENT IS NOT (JUST) ABOUT CONTENT|
- 2. @LUCA2D CONTENT IS NOT (JUST) ABOUT CONTENT | BRANDS NEED TO COMPETE IN ORDER TO EARN PEOPLE’S ATTENTION 2
- 3. @LUCA2D CONTENT IS NOT (JUST) ABOUT CONTENT | BUT THEY ARE NOT COMPETING ONLY WITH OTHER BRANDS AS THEY WERE DOING IN THE PAST 3
- 4. @LUCA2D CONTENT IS NOT (JUST) ABOUT CONTENT | THEY ARE NOW COMPETING WITH TONS OF AMAZING CONTENT PRODUCED BY PEOPLE 4
- 5. @LUCA2D CONTENT IS NOT (JUST) ABOUT CONTENT | THEY ARE NOW COMPETING WITH TONS OF AMAZING CONTENT PRODUCED BY PUBLISHERS 5
- 6. @LUCA2D CONTENT IS NOT (JUST) ABOUT CONTENT | THEY ARE NOW COMPETING WITH TONS OF AMAZING CONTENT PRODUCED BY OTHER BRANDS 6
- 7. @LUCA2D CONTENT IS NOT (JUST) ABOUT CONTENT | IT’S FUNDAMENTAL TO HAVE SOMETHING RELEVANT TO SAY 7
- 8. @LUCA2D CONTENT IS NOT (JUST) ABOUT CONTENT | 8 IT’S FUNDAMENTAL TO HAVE SOMETHING RELEVANT TO SAY EVEN TO A SMALL AUDIENCE
- 9. @LUCA2D CONTENT IS NOT (JUST) ABOUT CONTENT | IF THEY DON’T HAVE SOMETHING RELEVANT THAT WILL CONNECT WITH THEM 9
- 10. @LUCA2D CONTENT IS NOT (JUST) ABOUT CONTENT | THEN THEY HAVE TO RECONSIDER SPENDING THEIR MONEY ON CONTENT MARKETING 10
- 11. @LUCA2D CONTENT IS NOT (JUST) ABOUT CONTENT | AND TO THINK ABOUT WHAT MAKE THEIR BRANDS RELEVANT TO PEOPLE 11
- 12. @LUCA2D CONTENT IS NOT (JUST) ABOUT CONTENT | DIFFERENT POINTS OF VIEW DEFINE WHAT IS ACTUALLY RELEVANT FOR PEOPLE 12
- 13. @LUCA2D CONTENT IS NOT (JUST) ABOUT CONTENT | 13 HIGH-INTEREST MARKETS
- 14. @LUCA2D CONTENT IS NOT (JUST) ABOUT CONTENT | 14 HIGH-INTEREST BRANDSHIGH-INTEREST MARKETS
- 15. @LUCA2D CONTENT IS NOT (JUST) ABOUT CONTENT | 15 HIGH-INTEREST MARKETS HIGH-INTEREST BRANDS HIGH-INTEREST TOPICS
- 16. @LUCA2D CONTENT IS NOT (JUST) ABOUT CONTENT | 16 HIGH-INTEREST MARKETS HIGH-INTEREST BRANDS HIGH-INTEREST TOPICS P E O P L E B R A N D S C O N N E C T I O N
- 17. @LUCA2D CONTENT IS NOT (JUST) ABOUT CONTENT | IT DOESN’T NEED TO BE AN HIGH-INTEREST MEANING FOR A LARGE AUDIENCE 17
- 18. @LUCA2D CONTENT IS NOT (JUST) ABOUT CONTENT | IT COULD BE HIGH-INTEREST TO 500 PEOPLE, IF THAT’S THE 500 PEOPLE THEY CARE ABOUT 18
- 19. @LUCA2D CONTENT IS NOT (JUST) ABOUT CONTENT | 19 HIGH- INTEREST BRANDS ARE BRAND PEOPLE WANT TO BE IN CONTACT WITH, BECAUSE THEY ARE USING THEIR PRODUCTS
- 20. @LUCA2D CONTENT IS NOT (JUST) ABOUT CONTENT | 20 HIGH- INTEREST BRANDS ARE BRAND PEOPLE WANT TO BE IN CONTACT WITH, BECAUSE THEY WANT TO OWN THEIR PRODUCTS
- 21. @LUCA2D CONTENT IS NOT (JUST) ABOUT CONTENT | 21 BUT IF YOU ARE NOT AN HIGH-INTEREST BRAND YOU NEED TO FIND BROADER INTERESTS THAT YOU CAN USE TO CONNECT THE BRAND WITH PEOPLE
- 22. @LUCA2D CONTENT IS NOT (JUST) ABOUT CONTENT | 22 BUT IF YOU ARE NOT AN HIGH-INTEREST BRAND YOU NEED TO FIND BROADER INTERESTS THAT YOU CAN USE TO CONNECT THE BRAND WITH PEOPLE
- 23. @LUCA2D CONTENT IS NOT (JUST) ABOUT CONTENT | 23 BUT IF YOU ARE NOT AN HIGH-INTEREST BRAND YOU NEED TO FIND BROADER INTERESTS TO PEOPLE it’s time to build stories for people you want to connect with with
- 24. @LUCA2D CONTENT IS NOT (JUST) ABOUT CONTENT | 24 BECAUSE
- 25. @LUCA2D CONTENT IS NOT (JUST) ABOUT CONTENT | 25 WE ARE, AS A SPECIES, ADDICTED TO STORIES. EVEN WHEN THE BODY GOES TO SLEEP, THE MIND STAYS UP ALL NIGHT, TELL ITSELF STORIES. - J. Gottschall, Author, The Storytelling Animal
- 26. @LUCA2D CONTENT IS NOT (JUST) ABOUT CONTENT | 26 SO
- 27. @LUCA2D CONTENT IS NOT (JUST) ABOUT CONTENT | DON’T MAKE THE CONTENT SUCK 27 - B.Marriott, VP of Content Marketing, Marriott International
- 28. the end LUCA DELLA DORA / @LUCA2DI am still looking for the meaning of alcohol-free beer, in the meantime I passionately work as Editorial Director at We Are Social trying to build stories for the brands we are happy to work with.