Content Marketing In 2016 – Creating and Amplifying “10x Content”
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The document discusses the concept of '10x content,' defined as content that is ten times better than the best existing results for a specific keyword. It outlines the creation process, including understanding the audience, conducting thorough research, and enhancing content quality with visuals and user experience strategies. Additionally, it emphasizes the importance of content amplification to increase visibility and effectiveness in achieving marketing results.
Content Marketing In 2016 – Creating and Amplifying “10x Content”
- 1. CONTENT MARKETING IN 2016 – CREATING AND AMPLIFYING “10X CONTENT” Rohit Uttamchandani, Senior Manager - Digital Marketing, Social Beat February 12, 2016
- 2. Agenda What is 10x Content Why do we need to create “10x Content” How can you create “10x Content” Why Content Amplification is essential Content Amplification Strategies
- 3. What is 10x content? “Content that is 10 times better than the best result that can currently be found in the search results for a given keyword phrase or topic.” Source - Moz
- 4. AgendaWhy do we need to create “10x Content”?
- 6. Content Marketing produces results Source: NeilPatel
- 7. Earned media takes longer but has more sustained impact Source: NeilPatel
- 8. Most Indian Youth feel they are being bombarded with Ads. Inbound marketing through content works better.
- 11. How do you make your content stand out from the crowd? Creating 10x Content Effective Content Amplification +
- 13. Step 1 – Read your audience’s minds - Find questions they are looking for answers to, content that they would find valuable ResearchTools and Platforms youcan use: Quora Yahoo Answers Reddit FB Groups Questions from popular blog post comments Industry forums and discussion boards Google Keyword Planner
- 14. Step 2 – Research your topic, do a competitive analysis and find the most successful content around the topic Use different keyword variations on Google Search to identify top content on the topic
- 15. Step 2 – Research your topic, find the most successful content around it Use a tool like Buzzsumo to identify the most shared content on the topic
- 16. Step 3 – Make your content better than any other top content out there Make it longer, more detailed and thorough Make it more up- to-date Include better visuals – Images, Infographics, Videos Ensure low page load time and an enhanced UX
- 17. Your content needs to be 10x better than any other top content out there! Wrong Question: “How do I make something as good as this?” Right Question: “How do I make something 10x better than any of these?”
- 18. Make it longer Long-form content(> 2000 words) tends to rank higher in search results than short-form content Long-form content(> 2000 words) tends to generate more social shares than short-form content Source - Hubspot
- 19. Make it more comprehensive and thorough Comprehensive contenttends to significantlyoutperform shallow content. Source - Backlinko
- 20. Include better visuals – Images, Infographics, Videos Infographics haveseen a massive growth in searches over the last few years
- 21. Content with more images tends to rank higher and get shared more Content With At Least One Image Ranks Higher Than Content That Lacks an Image Articles that use one image for every 75-100 words tend to get shared the most
- 22. Ensure a great User Experience Adding a table of contentsfor long-form guides like this one can result in an enhanced User Experience Key User Experience Points to note: Ensure your page is mobile responsive Ensure your page loads fast Use fonts that enhance readability Include relevantvisuals
- 23. Ensure your page loads fast
- 24. Case Study: 1 million articles analysed to research the results of what content types get shared most Videos Lists How To Why posts Infographics Research Reports Surveys & Quizzes
- 25. Three key questions to ask yourself after you create your 10x content Three Key “10x Content” Validation Questions to ask Does the content cover the topic in absolute thorough detail, better than any other content on the web? Does the blog have an excellent User Experience? If I was my target audience, would I find this content valuable enough to link to it or share it?
- 27. Content Marketing is not only about content creation Content Marketing Ideation + Creation + Publishing
- 28. Content Amplification is key to your content being found Content Marketing Ideation + Creation + Publishing = + Promotion
- 29. Content Amplification requires as much time, if not more, than content creation Source – Neil Patel
- 30. 1) Promote on Social Networks - Tweet/Share the content multiple times using different content/hashtags. Source: Kissmetrics
- 31. 2) Use LinkedIn Ads, Facebook Ads & Promoted Tweets.
- 32. 3) Notify your email list
- 33. 4) Respond to questions on Quora, Reddit, comment on blogs, take part in industry forums Search for relevantindustry forums in your niche. For best results, stick to active forums where conversationis recent
- 34. 5) Link to relevant sites/Mention entities when sharing
- 35. 6) Get featured in industry roundups Step 1 – Find popular roundups in your industry/category Search for roundup+ <yourindustry> or “weekly roundup“+ <yourindustry> on Google & Twitter; Limit search results to the past month on Google for best results
- 36. Get featured in industry roundups Step 2 – Reach out to them and suggest your content
- 37. Get featured in industry roundups
- 38. 7) Post to Linkedin Pulse, Medium, Share in relevant active LinkedIn/Facebook Groups Share contentin relevantactive LinkedIn & Facebook groups
- 39. 8) Reach out to people who have shared similar content
- 40. 9) Reach out to people who have linked to similar content Step 1 – Search for best competitor content Do a Google search for all main keywords related to your content and pick the top 3 – 5 search results in each
- 41. Reach out to people who have linked to similar content Step 2 – Find backlinks to this content and reach out to them Use backlinkchecker tools like https://ahrefs.com/ and https://moz.com/researchtools/ose/ to identify backlinksto competitorcontent
- 42. 10) Promote on Content Distribution services –Outbrain, Taboola, PR Newswire, HARO
- 43. 11) Repurpose your content into an Infographic, video, ebook, slideshare or webinar “You don’t have to create content day in and day out. You just have to work on getting the content you already have in the hands of more people.” - Derek Halpern, Social Triggers
- 44. 12) Leverage the reach of influencers – Influencer.in, BlogMint, BlogAdda, Indiblogger
- 45. Does all this produce results?
- 46. Creating and amplifying 10x content can result in a boost in search rankings RANK 1
- 47. Creating and amplifying 10x content can result in a boost in search rankings RANK 4
- 48. High search rankings increase organic traffic as well
- 49. 10x Content works on any platform – Post Stats from LinkedIn
- 50. Search rankings and traffic apart, content marketing done right also brings business results
- 51. Conversion optimized blog pages with a relevant Call to Action is required to make this work
- 52. 10x Content is THE way forward