Content marketing using curation slide share
- 1. Content Marketing Using Content Curation Effectively
- 2. Content Curation Defined: The process of sorting through large amounts of content on the web and presenting it in a meaningful and organized way based on a specific theme Image source googleimages.com
- 3. Content Curation-Step by Step Goal Topics Sources Sense Making Sharing Obtain Organize Share Compiled by author from Compukol.com
- 4. Collecting / Curating Criteria Criteria Collecting Curating Thinking Level Classifying Critical thinking-Synthesis- Evaluation Process selection process; somewhat random “Cherry-picked” Reading- Synthesizing, Interpreting Organization Thematic Thematic & Contextual- ”Real World” Value Meets a personal interest- value to collector Meets a learning goal-value to collector & learners Audience Not necessarily shared Arranged-annotated and published somewhere- available to the general public Compiled by author from Compukol.com Image source googleimages.com
- 5. Why Content Curation? Using original content is extremely important but it can be hard to come up with fresh, original subject matter Curated content allows you to present a combination of original, top quality content that can add interesting layers to your original content
- 6. Biggest Marketing Content Challenge 3% 9% 11% 36% 20% 21% No Answer Producing A Variety of Content Lack of C-level Buy-In Producing Engaging Content Budget to Produce Content Producing Enough Content Compiled by author from contentmarketinginstitute.com
- 7. What Is Acceptable? The main objective is that the content that you have curated is valuable to your target audience Compiled by author from Compukol.com Consider your Brand and your Offerings Consider the Needs of your Target Audience Choose your Topic Very Carefully
- 8. What Do you Want to be Remembered For? You want people to associate your brand with top-shelf quality There must be a strong relevance between the topic and your brand/service It must contain keywords and phrases as well as thought-provoking ideas It must encourage interaction between as many people as possible Compiled by author from Compukol.com
- 9. What Does Your Target Audience Want? The message should not be about you Customize your message to the audience Is the audience able to relate closely to it? Will they be convinced that you have the ability to solve their problems?
- 10. Contact Us for the Full Presentation: Mediacontact USA Inc. 13575 58TH Street North #160 Clearwater, Fl. 33760 T: 727 538 4112 E: contact@mcusa.co www.mediacontactusa.com
- 11. Sources Cited: B2B Content Marketing 2014 Benchmarks, Budgets and Trends http://contentmarketinginstitute.com/wp- content/uploads/2013/10/B2B_Research_2014_CMI.pdf How to Present an Amazing Curated Post: Building Online Influence http://www.compukol.com/blog/how-to-present-an-amazing-curated- post/?mkt_tok=3RkMMJWWfF9wsRonuq7JZKXonjHpfsX56ukvX6OygYkz2EFye%2BLIHE TpodcMTcRlMr3YDBceEJhqyQJxPr3CLtcNwMR4RhHmDA%3D%3D Images used Google.images.com
Editor's Notes
- #3: http://www.compukol.com/how-to-present-an-amazing-curated-post/?mkt_tok=3RkMMJWWfF9wsRonuq7JZKXonjHpfsX56ukvX6OygYkz2EFye%2BLIHETpodcMTcRlMr3YDBceEJhqyQJxPr3CLtcNwMR4RhHmDA%3D%3D
- #4: http://contentmarketinginstitute.com/wp-content/uploads/2013/10/B2B_Research_2014_CMI.pdf
- #5: http://www.compukol.com/how-to-present-an-amazing-curated-post/?mkt_tok=3RkMMJWWfF9wsRonuq7JZKXonjHpfsX56ukvX6OygYkz2EFye%2BLIHETpodcMTcRlMr3YDBceEJhqyQJxPr3CLtcNwMR4RhHmDA%3D%3D
- #6: http://contentmarketinginstitute.com/wp-content/uploads/2013/10/B2B_Research_2014_CMI.pdf
- #7: http://contentmarketinginstitute.com/wp-content/uploads/2013/10/B2B_Research_2014_CMI.pdf
- #8: http://www.compukol.com/how-to-present-an-amazing-curated-post/?mkt_tok=3RkMMJWWfF9wsRonuq7JZKXonjHpfsX56ukvX6OygYkz2EFye%2BLIHETpodcMTcRlMr3YDBceEJhqyQJxPr3CLtcNwMR4RhHmDA%3D%3D
- #9: http://www.compukol.com/how-to-present-an-amazing-curated-post/?mkt_tok=3RkMMJWWfF9wsRonuq7JZKXonjHpfsX56ukvX6OygYkz2EFye%2BLIHETpodcMTcRlMr3YDBceEJhqyQJxPr3CLtcNwMR4RhHmDA%3D%3D
- #10: http://www.compukol.com/how-to-present-an-amazing-curated-post/?mkt_tok=3RkMMJWWfF9wsRonuq7JZKXonjHpfsX56ukvX6OygYkz2EFye%2BLIHETpodcMTcRlMr3YDBceEJhqyQJxPr3CLtcNwMR4RhHmDA%3D%3D