Content sop v1
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The document provides guidelines for writing different types of articles for 12BET's sportbook and casino sections. It outlines word counts, recommended media, use of keywords and logos, and factors that make articles unique and trending. Examples of good article formats are also included, along with methods for checking article uniqueness, finding hot topics and videos, and tracking content using footprints and SEO operators. Workflow diagrams show the content creation and reporting process.
Content sop v1
- 1. Content SOP content team internal use
- 2. 4 type of Sportbook article Betting guide News Guide how to bet Sport news relate to match that sale on 12bet sportbook or attach with top trending sport event Tips Predict and (little) analysis about match on 12bet sportbook Introduce news promotion. Not put all detail, just selling point and Promotion link people to promo page
- 3. 4 type of casino article News Tip&trick Casino, entertainment news attach with top trending casino event. Experience, useful advice for play casino How to Guide how to play casino game Introduce news promotion. Not put all detail, just selling point and Promotion link people to promo page
- 4. 5factorsUnique good article must have For site suggestors, one of the most important (and sometimes confusing) parts about submitting is determining whether a site’s content is unique by ODP standards The hot info people care about easy to get attract. Article Trending topic closer to trending topic will receive more attention from audience and search engine Reading trend now is media, not too long, easy to read and Media have attractive media (pic, video clip). It’s big loss if focus too much in text and forget media content Good anchor text, long tail keyword is a good prepare for keyword SEO activities later With sport book good article should relate to the match industry need 12BET selling, with casino it should relate to game, winner v.v
- 5. Guide line for blog article topic type Word amount media 12BET logo Long keyword short keyword News 150 - 400 At least 1 pic no 1 0 Tips 100 - 150 1 Odd picture yes 1 0 sportbook Betting guide 300 - 500 Base on content no 1 1 Promotion 200 - 250 At least 1 pic yes 1 0 News 150 - 250 At least 1 pic no 1 1 Tips&Trick 300 - 450 Base on content no 1 1 casino How to play 250 - 300 2 - 3 pic yes 1 1 Promotion 200 - 250 At least 1 pic yes 1 0 Base on SEO deigns solution research and UIR (University Internet Reporter) recommend
- 6. Good article examlpe 1 illustrated pic } Logo word amount or : 150-250 Ad banner { } 1 long tail keyword }
- 7. Good article examlpe 1 illustrated pic } word amount : 150-250 } } short tail keyword } long tail keyword
- 8. HOW to check unique http://www.duplichecker.com http://plagiarisma.net http://www.plagium.com Free plagiarism checker for avoiding Free online plagiarism checker. Duplicate Plagiarism Tracker, Plagiarism plagiarism, best anti plagiarism detection content check. Plagarism detector. Checker,Plagium, Plagiary, Plagiarist, tool for detecting plagiarism online. Check your txt,html,rtf,doc,odt,docx,pdf Plagiarism, Fabrication, Falsification, files. Leech Finder, Source Tracker http://www.copyscape.com http://www.virante.org http://www.copygator.com Copyscape is a free plagiarism checker. Duplicate content issues determination, CopyGator - Catching duplicate content The software lets you detect duplicate analysis and corrections for Duplicate & plagiarism in the Blogosphere. content and check if your articles are Content Penalties. original.
- 9. HOW find out hot product 1 2 Review the product on 12BET. Choose the feature keyword Goto URL “www.google.com/trends”, paste keyword in and see the result
- 10. HOW find out hot trend 1 Go to URL “ http://news.google.com” >> Choose your language edition 2 Goto URL “www.google.com/trends”, >> Note by keyword 5 article you think hot paste keyword in and see the result
- 11. HOW find out hot video 1 Mag.ma is the definitive source when it comes to tracking what’s hot for Internet videos. It 2 http://viralvideochart.unrulymedia.com tracking all the video sharing on Facbook and Blog and list the top every week. This can be aggregates all the hot videos from sites like good to know what hot now. YouTube, Vimeo and Daily Motion....
- 12. using footprint to tracking content HOW Leave secret footprint in content and use SEO tracking program to check. A SEO footprint is the imprint you leave on the internet that can be used to trace your content activity through various sites.
- 13. footprint leave Foot print for tracking content must: • Unique. • Change every 1 month. • Hard to realize as footprint. • Appear 1 time in every content. example for leave footprint example for leave footprint make footprint become unique Using incorrect spelling and special using sentence as a footprint comma to create hidden unique for make sure it look like a normal your foot print. sentence with the viewer and hard to realize as a footprint
- 14. search operator Using search operator bellows to tracking content: Search operator Meaning allinanchor:footprint The footprint must appear in the anchor text of links pointing to the page inanchor:footprint Only the footprint following the operator must appear as an anchor text of a link pointing towards the page allintext: footprint All words must appear in the text of the pages intext: footprint Only the footprint following the operator must appear in the text of the page allintitle: All query words must appear in the title of the page intitle: The terms must appear in the title of the page allinurl: All query words must appear in the URL inurl: The terms must appear in the URL of the page “footprint” Searches for pages that have your “keyword” in the page “footprint phrase” Show pages that does NOT have that “keyword” in the page
- 15. 12BET Content Workflow Diagram Work steprecommend
- 16. recommend for article submission sites NO 1 ehow.com URL Alexa rank Google rank 131 7 NO 31 URL articleworld.net Alexa rank Google rank 57430 4 2 squidoo.com 212 7 32 articlegeek.com 36947 4 3 ezinearticles.com 315 6 33 articlesworldonline.com 186270 4 4 hubpages.com 327 6 34 albertam.com 68131 4 5 examiner.com 745 8 35 populararticles.com 28444 4 6 seekingalpha.com 1339 7 36 articleant.com 26938 5 7 technorati.com 1529 8 37 searchwarp.com 6418 5 8 articlesbase.com 1558 6 38 articleinsider.com 136329 5 9 buzzle.com 1986 6 39 a1articles.com 8951 5 10 suite101.com 2514 6 40 articletrader.com 978 5 11 goarticles.com 2712 2 41 articleblast.com 8171 5 12 gather.com 3265 6 42 articlealley.com 2513 5 13 apsense.com/article/start 3276 4 43 isnare.com 6491 5 14 ideamarketers.com 4429 4 44 articlesfactory.com 10553 4 15 ezinemark.com 4605 4 45 articleclick.com 5797 4 16 selfgrowth.com 4986 6 46 articlecompilation.com 9420 4 17 brighthub.com 5404 6 47 uberarticles.com 18059 4 18 articlesnatch.com 5898 5 48 articlesphere.com 25296 4 19 helium.com 6098 5 49 article-emporium.com 198613 4 20 infobarrel.com 6417 4 50 yesarticles.com 79131 4 21 sooperarticles.com 6541 4 51 abcarticledirectory.com 9655 3 22 amazines.com 6750 4 52 upublish.info 9787 3 23 bukisa.com 8277 5 53 1articleworld.com 35632 3 24 pubarticles.com 8910 4 54 earticlesonline.com 9418 3 25 thefreelibrary.com 9630 7 55 articlerich.com 7518 3 26 articlecity.com 9823 5 56 businesshighlight.org 152766 3 27 selfseo.com 10024 4 57 positivearticles.com 123755 3 28 triond.com 10309 5 58 articlefeeder.com 13378 3 29 articlerich.com 10472 4 59 expertarticles.com 200708 3 30 articledashboard.com 10809 5 60 womensarticles.com 38219 3
- 17. Key word will be use in article . This relate to SEO team plan. With this, it easy to setup Short summary about More explain (if need) keyword rank “going to write” article. It Main message for all about Article like: What or link building make manager easy to Deadline to content plan. This is you need to support to project base Example how to fill understant what writer will finish these main thing need to be finish article, how u do on write the form do and how it suitable with article in plan mention in article it etc content top level plan Content plan form explain This form was develope to prevent lack of infomation between manager and staff. When receive content order from manager, writer should make plan first and send to manager for approve. This method can reduce failure at work and make both side understand more about other.
- 18. Content report part 1 Create content folder on P driver follow structure bellow and put writer’s daily content in. With this simple method, manager can easy check writer work progress and how much content they produce per day
- 19. Content report part 2 This form can help manager control content produce, quality and cross check to make sure all content usefull with current SEO project Type of article: This for Show is article classify content and have keyword By using foot print tracking control produce rate. follow to SEO plan operator. We can know extractly If writer focus too or not. This can how many time writer content much in one content help to make sure Show what 12Bet’s appear and share on internet. This kind. Manager can this article useful product that article tracking activiti should do 1 per be know and adjust with current SEO Name of article talk about plan week. weekly form In the end of month all data will be collected and turn to monthly report monthly form
- 20. Thank