Content values
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This document provides guidance on creating compelling digital content that attracts and builds loyalty among readers. It suggests focusing content on educating readers by sharing best practices, tips, tricks and case studies. Content should solve problems, inspire, entertain and be clear, compelling, relevant, timely, useful, and designed for sharing on social media. The goal is to create original, easy to understand content that encourages action and makes the reader look good for sharing it.
Content values
- 1. Content values Not for the company, but for the reader
- 2. You are a media company Digital content experience is what Attracts, builds loyalty and lets People spread the word about The experience of consuming your content.
- 3. Digital Content Experience High quality Compelling (stories)
- 4. OK. Give me some real values. “high quality compelling” Easier said than done.
- 5. Educate – learn How to …
- 6. Best Practices Studies, benchmarks, …
- 7. Tips & Tricks 7 tips for …
- 8. How you helped others? Cases, interviews, testimonials, …
- 9. Eye-opener Shock & inform
- 10. Pain-solver Product solves a problem
- 11. Inspire Show creative solutions
- 12. Entertain Make my content experience light
- 13. Clear & Compelling Like a story…
- 14. Focused, specific So I can identify…
- 15. Relevant timely What’s in the news? (hard to plan, agile communication)
- 16. Useful / functional Checklist
- 18. Point-of-View / Opinion (trigger for people who want higher in-company authority)
- 19. Good Design Strong, easy to share visuals
- 20. Originality Substance, angle, story
- 21. understandable Complexity made easy?
- 22. Actionable Can I do something now after reading this? (Call-to-Action)
- 23. Shareable How will I look if I share this?
- 24. Credibility Authority of the source? Data from trust-worthy sources?