Guerrilla Validation
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This document discusses guerrilla validation, which is a method for validating a product idea with real customers in a short period of time with no budget. It recommends getting the product concept on paper quickly, then getting out to test it by finding potential customers through your own network, online, and by contacting them directly. The key is having conversations to understand if customers have problems your idea could solve and if they would buy it. Ten conversations can provide valuable insights to determine if the idea is worth pursuing further.
Guerrilla Validation
- 1. Guerrilla Validation How to Validate Your Idea with Real Customers in 54 Hours (With No Budget) Jim Semick, Product Discovery Santa Barbara Startup Weekend, November 2012
- 2. You have an idea. (…and it’s GREAT.)
- 4. What the %#$@ is Customer Validation and how am I supposed to get it?
- 5. EVIDENCE from REAL customers Does your product solve a problem? Will anyone buy it?
- 7. Guerrilla Validation: Get Ready for Battle
- 8. Who is your Get Your Product customer? Concept on What are their problems? Paper…Fast How does your idea solve those problems?
- 9. Most of this is an ASSUMPTION (and may be wrong)
- 10. Get Out to Test It
- 11. Where Do I Find Customers?
- 12. Start with Your Own Network
- 13. Find Others Online Then Call or Email Them
- 16. People Want to Help
- 17. The first conversation is hard. The second is easier.
- 18. Think like a scientist. Ask “Why”
- 19. “Will You Buy this?”
- 20. Have Fun
- 21. 10 conversations is easier than you think. And you will be infinitely smarter.
- 22. You Can Do It! www.productdiscovery.com jim@productdiscovery.com