Content-Driven Commerce and its Impact on Digital Transformation
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The document discusses a webinar titled 'Content-Driven Commerce and Its Impact on Digital Transformation' held on June 28, 2016, featuring speakers Jim Hertzfeld and Steve Gatto from Perficient Digital. It emphasizes the importance of digital transformation in enhancing customer experiences and integrating content with commerce to drive engagement and sales. Additionally, it highlights the need for companies to adapt their strategies to the evolving digital landscape and offers insights into Perficient's solutions for optimizing business operations.
Content-Driven Commerce and its Impact on Digital Transformation
- 1. WEBINAR: June 28, 2016 CONTENT-DRIVEN COMMERCE AND ITS IMPACT ON DIGITAL TRANSFORMATION
- 2. 2 SPEAKER INTRODUCTIONS Jim Hertzfeld Director, Digital Strategy Jim leads digital strategy and planning for Perficient Digital. He has nearly 25 years in digital strategy, customer experience, and delivery and has provided client leadership to enterprise and strategic initiatives at companies like Target, Luxottica, and Honda. His areas of focus include commerce, digital marketing, and complex systems integration in retail and the consumer markets. Steve Gatto Partner Specialist Steve brings 25 years of digital experience to Perficient, where he is responsible for strengthening the company's commerce practice in key markets. He joined Perficient from Razorfish Global, a network of leading digital agencies within Publicis Groupe, where he established the company's presence in European markets. Prior to Razorfish, Steve worked with at IBM Software Group as global eCommerce solutions executive. Steve previously served as director of corporate development for IAC/InterActive Corporation.
- 4. 4 $500+ 1997 Founded PRFT Listed on NASDAQ 90% Repeat Business Rate Employees 2800+ N. America locations 23 Global US, EU, China + India *2016 year projection Perficient Digital / CX 200 Million in revenue*
- 6. 6 WHAT IS DIGITAL TRANSFORMATION? DIGITAL TRANSFORMATION The realignment of, or new investment in, technology and business models to more effectively engage digital customers at every point in the customer experience lifecycle. — Altimeter
- 7. 7 WHY TRANSFORM? FROM DIGITAL PREY TO DIGITAL PREDATOR Digital customer experience Digital operational excellence Source: Forrester Research, 2015
- 8. PRACTICES + CAPABILITIES PERFICIENT DIGITAL DEPTH.DARING.DELIVERY.
- 9. 9 PERFICIENT SOLUTIONS INDUSTRY SOLUTIONS Grow market share, ensure regulatory compliance, and stand out as an innovator. DIGITAL EXPERIENCE Cultivate and captivate your customers. BUSINESS OPTIMIZATION Reduce costs, drive efficiency and productivity, and grow revenue.
- 10. 10 ABOUT PERFICIENT DIGITAL END-TO-END IS JUST THE BEGINNING. If the fusing of powerful technology consulting with insightful agency strategy and creativity is a new convention, we’ve already broken it. How? Because to us, “End-to-End” is the price of entry for executional delivery. Our full-service offering is designed to modulate to tackle your ever-changing, ever-increasing business challenges by making sure the executional means never fail the strategic vision. these things are not mutually exclusive — we see them as one.
- 12. 12 WHY TRANSFORM? TODAY’S MARKET CHALLENGES EVEN THE SEASONED DIGITAL LEADER Unify the customer experience from the web site to the traditional online store & transform uninspiring transactions into compelling commerce experiences. DISCOVER RESEARCH COMPARE DECIDE SERVICE LOYALTY ADVOCACY
- 13. 13 DIGITAL TRANSFORMATION COMMERCE HYPER GROWTH Internet Retailers / Brands @ $100MM in Annual Sales, Took: Nike = 14 Years Lululemon = 9 Under Armour = 8 How? On-Demand Purchasing Viral Marketing / Sharing Mechanisms Access to Growth Capital Targeted Appeal eCommerce is the classic example of Digital Transformation | KPCB INTERNET TRENDS 2016
- 14. 14 DIGITAL TRANSFORMATION EMBRACED BY INTERNET GIANTS
- 15. 15 DIGITAL TRANSFORMATION OMNI CHANNEL COMMERCE CATALOG POS MOBILE STORE WEB EMAIL SOCIAL DIRECT MAIL
- 16. 16 COMMERCE DIGITAL TRANSFORMATION COMMERCE: FOCUS ON CONTENT
- 17. 17 COMMERCE DIGITAL TRANSFORMATION THE UNION OF COMMERCE + CONTENT “It is no longer enough to enable an online catalog and transactional eCommerce: Today’s marketers want to tell brand and product stories through the deep personalization and contextualization of content and interactive digital experiences.” CONSUMERS Mixed Messages eCOMMERCEMARKETING Build Brands Drive Sales Digital Marketing Create Impact Unstructured Content ”One-and-Done” Experiences Web Stores Improve ROI Unstructured Content Repeatable Solutions Transactions
- 18. 18 OUR APPROACH CREATING ENGAGING DIGITAL COMMERCE EXPERIENCES Value Delivered To: • Marketing and brand managers • Merchandising and category owners • Store and commerce operations • DevOps • Infrastructure Solution Benefits: • Faster, more controlled adoption • Incremental vs rip & replace • Responsive & adaptive design • All business models, including B2B Digital Content and Asset Management for Commerce VISUAL ENGAGEMENT IMMERSIVE EXPERIENCES PERSONALIZED CONTENT Transactional Commerce Branded Experiences
- 19. 19 COMMERCE BENEFIT VISUAL ENGAGEMENT CATALOG OF DESIGN ELEMENTS FLEXIBLE LAYOUTS + TEMPLATES RESPONSIVE + ADAPTIVE Majority of shoppers say that visuals are a top factor affecting a purchase decision.
- 20. 20 78% of consumers believe that organizations providing custom content are interested in building good relationships with them. (Source: TMG Custom Media) BLEND CONTENT + COMMERCE IN REAL-TIME CATALOG AUGMENTATION SHOPPABLE RICH MEDIA + DIGITAL ASSET MANAGMENT PERSONALIZATION + TARGETING COMMERCE BENEFIT IMMERSIVE EXPERIENCES
- 21. 21 78% of consumers believe that organizations providing custom content are interested in building good relationships with them. (Source: TMG Custom Media) COMMERCE BENEFIT PERSONALIZED CONTENT 78% of consumers believe that organizations providing custom content are interested in building good relationships with them. (Source: TMG Custom Media)
- 22. 22 B2B CONTEXT BUYERS CRAVE DIGITAL ENGAGEMENT 77% of B2B buyers search products on Google, second in popularity to supplier sites, 83% Source: Acquity Group, a unit of Accenture Interactive 29% 19% 16% 15% 11% 11% VIDEO CASE STUDY WHITE PAPER BROCHURE WEBINAR INFOGRAPHIC Which one of the following content formats would be most important to you in researching a new product or service for your company?
- 23. 23 B2B: INDUSTRIAL MANUFACTURER CLIENT SUCCESS • Large multinational, multi- brand ‘B2B’ manufacturer • Customer Initiatives 1. Consistent commerce platform across brands & geographies 2. Single content management tool for commerce & marketing / merchandising Evolution: content-driven B2B engagement
- 25. 25 DIGITAL TRANSFORMATION ENTERPRISE TRANSFORMATION TOUCH POINTS JOURNEYS BRAND PERCEPTIONS TEAMS PROCESSES SYSTEMS Insights Experiences CUSTOMER EXPERIENCE MATURITY: How effective you are at using customer insights to create, deliver and sustain differentiating experiences?
- 29. 29 CONTENT-DRIVEN COMMERCE GETTING NEXT STEPS • Define a compelling customer experience for your customers • Know your Customer Experience IQ (CXIQ) • Evaluate the tools that: • Empower your marketing team and thought leaders • Complement your eCommerce platform • Transform your business to thrive We Can Help Visit www.PerficientDigital.com Join our next Cloud First series webinar on July 20th: http://www2.perficient.com/webinar/Navigating-the-Future-of-the- Cloud-to-Fuel-Innovation Join our next Digital Transformation Series Webinar on August 25th: http://www2.perficient.com/webinar/Why-Organizational-Change- Management-is-Critical-to-Digital-Transformation STARTED