Creating a Mobile Strategy that Transforms Your Enterprise
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Perficient Digital outlines a comprehensive approach to creating an effective enterprise mobile strategy, emphasizing the need for clear planning, research, and user experience design. The document highlights the importance of integrating technology, understanding mobile ecosystems, and implementing best practices in mobile development. A successful mobile strategy requires collaboration, skilled personnel, and ongoing support to adapt to changing market demands.
Creating a Mobile Strategy that Transforms Your Enterprise
- 1. CREATING A MOBILE STRATEGY THAT TRANSFORMS YOUR ENTERPRISE
- 2. PERFICIENT DIGITAL 2 500+ Million in revenue* 1997 Founded PRFT Listed on NASDAQ 90% Repeat Business Rate Employees 2800+ N. America locations23 Global US, EU, China + India *2016 year projection
- 3. PERFICIENT DIGITAL IDEATION & CONCEPT DEVELOPMENT VISUAL & INTERACTION DESIGN RAPID PROTOTYPING UX & JOURNEY MAPPING USER EXPERIENCE STRATEGY WIREFRAMES, PROTOTYPES, & SITE ARCHITECTURE DIGITAL EXPERIENCE PLATFORMS MOBILE & TABLET APPLICATIONS CONNECTED DEVICES DIGITAL ENVIRONMENTS CMS IMPLEMENTATIONS SEM & SEO DISPLAY MEDIA SOCIAL MEDIA ANALYTICS MARKETING INTELLIGENCE LEAD SCORING & CAPTURE DIGITAL MARKETING & ANALYTICS TECHNOLOGY & PLATFORMS UX & DESIGN CONTENT STUDIO BRAND MESSAGING CAMPAIGN DEVELOPMENT SOCIAL CONTENT VIDEO & PHOTOGRAPHY ART BUYING We’ve built on our legacy of digital transformation and business optimization with a new layer of expertise focused on customer experience innovation. And with our deeply integrated technology roots and platform partnerships, you can be sure that our execution never fails the vision. STRATEGY & PLANNING QUANT & QUAL RESEARCH ROADMAP DEVELOPMENT INSIGHTS WORKSHOPS CUSTOMER DEFINITION CONTENT STRATEGY ECOSYSTEM PLANNING REQUIREMENTS GATHERING DATA & KPI ANALYSIS INPUTS OUTPUTS
- 5. PERFICIENT DIGITAL Speaker Introductions Grant Davies General Manager, Perficient Digital Enterprise Mobile Mobile Strategy Dave Kellogg Director, Perficient Digital Enterprise Mobile Client Engagement 11
- 6. PERFICIENT DIGITAL What is Enterprise Mobile? 6
- 7. PERFICIENT DIGITAL The Enterprise Mobile Ecosystem The broad ecosystem encompasses more than just phones Devices • Tablets • Phones • Laptops Wearables • Watches • Fitness Tracking • Medical Devices Location Tracking • Beacons • GPS • WiFi Triangulation • Geofencing • Near-field Communication Logistics • Automotive • Fleet • Trains • Planes • Trucking • Construction Home Automation • Appliance Connectivity + Control • Vacuuming Robots • Microwaves • Washing Machines • Alarms • Lighting • Entertainment Systems Connected Machines • Robotics • Industrial Machines • Heavy Industry • Medical Equipment 11
- 8. PERFICIENT DIGITAL Scaling your Strategy + Becoming an Appified Business 8
- 9. PERFICIENT DIGITAL Challenges Executing on Mobile 9
- 10. PERFICIENT DIGITAL What is a Mobile Strategy? 10
- 11. PERFICIENT DIGITAL Mobile Strategy 11 If you’re making decisions based on an app, you don’t have a mobile strategy. If you don’t define a mobile strategy, it will be defined ad-hoc by apps being built by groups in your organization. Executing on mobile requires experience, if you don’t have it, partner with someone who does.
- 12. PERFICIENT DIGITAL The Components of a Mobile Strategy 12
- 13. PERFICIENT DIGITAL 3 Keys to a Successful Mobile Strategy 13 PROCESS PEOPLE TECHNOLOGY
- 15. PERFICIENT DIGITAL Mobile Strategy 15 • Build a roadmap • Document the business justification for applications • Conduct user research • Understand mobile development best practices • Adopt a DevOps strategy • Plan for ongoing support and maintenance • Establish trusted partners • Assess team skills • Define project roles Early Considerations
- 16. PERFICIENT DIGITAL The Process 16PERFICIENT DIGITAL
- 17. PERFICIENT DIGITAL Process 17 Strategy and planning • Define goals and KPIs • Set business requirements • Provision APIs User experience design and research • Conduct user research • Execute persona mapping • Design the user experience Development, testing and maintenance • Establish security governance protocols • Assess software development and continuous integration tools • Plan for device testing • Implement analytics and crash logging tools • Monitor the need for updates and enhancements
- 18. PERFICIENT DIGITAL The People 18PERFICIENT DIGITAL
- 19. PERFICIENT DIGITAL People 19 Hiring • Full or part time • Internal staff or strategic partner Skillsets • Mobile-centric • Holistic view of the enterprise • Depth of knowledge Experience • Completed multiple, successful mobile projects • Experience level influences cost and time-to-market
- 21. PERFICIENT DIGITAL Technology 21 Software development considerations Indigenous languages vs. cross-platform tools Team skillset/retraining Fragmentation Cost
- 22. PERFICIENT DIGITAL Technology 22 Device Testing Poor results on a users device affect adoption and app ratings Very few organizations can afford to have what is considered the top 75% of devices in use by the public. 19,000 Over 19,000 permutations of mobile devices, operating systems and carriers
- 23. PERFICIENT DIGITAL Technology 23 Benefits of continuous integration include: Approved development code Automatic deployment to beta testing devices Automated Tests Results Measurement
- 24. PERFICIENT DIGITAL Technology 24 Analytics and crash testing Measure • User Installs • User Sessions • Which screens users are accessing and what they are selecting Determine • Areas where app is crashing so you can reproduce • Device, memory, processor at crash
- 25. PERFICIENT DIGITAL Technology 25 Mobile security should encompass: Encryption of data in flight and at rest App protection / disablement for rooted/jailbroken devices Remote data/ app wipe App level VPN for highly sensitive data Audit of local storage of data
- 26. PERFICIENT DIGITAL Technology 26 Application deployment and management Mobile App Management Beta Application Deployment Mobile Device Management
- 27. PERFICIENT DIGITAL Typical Mobile Strategy Engagement 27 Time Frame • Typically a 3-5 week effort Current State • Assessment of current strategy if exists • Assessment of mobile application, verticals • Strategic and technical debt assessment • Gap Analysis of process, people and tech Future State • Setup of Mobile Center of Excellence • Process customization and education • Tool recommendations and roadmap
- 29. PERFICIENT DIGITAL Connect With Us 29 @PRFTDIGITAL • Facebook.com/PerficientDigital • Blogs.Perficient.com/PerficientDigital