Using Power BI To Improve Media Buying & Ad Performance
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This document discusses using Power BI to optimize media buying and ad performance. It introduces Power BI and its capabilities to provide a centralized campaign reporting platform. Media buying involves complex decisions around strategy, budget, objectives, and target markets. An ideal solution would provide a single product with user access control, an overview of spends and campaigns, detailed views of campaigns, and comparisons across campaigns. The demo then shows Power BI's flexibility, visual analytics, and data storytelling capabilities to evaluate campaign performance through live operational dashboards.
Using Power BI To Improve Media Buying & Ad Performance
- 1. Power BI to optimize Media Buying and Ad Performance Experience You want data apps that generate insights from data that are meaningful, actionable. Our solutions are recommended by analysts (Gartner, Forrester) and our clients. 13th August 2020
- 2. WHAT THIS WEBINAR IS ALL ABOUT Introduction to Media Buying and Ad Performance Business Requirement for Different Media Agencies An Ideal Solution Power BI and its Capabilities - Its Impact on Business Demo on Evaluation of Campaign Performance
- 3. MEDIA BUYING AND AD PERFORMANCE Media is consumed by audience across demographics through various mediums TV and Digital contributes a significant portion to the total advertising revenue The Internet's share in total advertising revenue has grown multiple fold this decade Online advertising, major contributor, could jump almost threefold in the last five years
- 4. SERVICES Advertising management is a complex process that involves making many layered decisions including Developing the advertising strategy Setting the advertising budget Setting advertising objectives Determining the target market Media Strategy, media planning, message strategy and evaluating campaigns
- 5. MEDIA BUYERS Media buyers are also known as "practitioners in media" They negotiate and purchase audience targeted time and advertising space to convey a Marketing message.
- 6. BUSINESS REQUIREMENT FOR DIFFERENT MEDIA AGENCIES Business Requirement For Different Media Agencies
- 7. BUSINESS REQUIREMENT FOR DIFFERENT MEDIA AGENCIES Media Agencies handle the advertisement plan for the various sectors. All this unstructured data is handled manually in the excel files. There’s also a need to share the progress report with the clients on weekly basis.
- 8. Create comprehensive campaign reporting platform to tack campaigns Centralize the entire campaign reporting process Measure and Keep the Campaign progress on track Automate Excel Reporting into Interactive BI Storytelling
- 9. An Ideal Solution AN IDEAL SOLUTION:
- 10. AN IDEAL SOLUTION: The problem statement was divided into three sections A Single product with User access control Overview in terms of Spends and Campaign Detailed View Of Campaigns Comparison across different Campaigns
- 11. POWER BI AND ITS CAPABILITIES – IMPACT ON BUSINESS Power BI and Its Capabilities – Impact on Business
- 12. POWER BI AND ITS CAPABILITIES – IMPACT ON BUSINESS Power BI LET’S BEGIN THE SESSION Flexibility to connect to multiple datasets to bring all of the relevant data together in one place Visual analytics at your fingertips with intuitive report authoring Stay connected to your data from anywhere, anytime • cloud-based business analytics service • create live operational dashboards • Data storytelling on Power BI
- 13. DEMO ON EVALUATION OF CAMPAIGN PERFORMANCE
- 14. Thank You Sidharth P Senior Lead Data Consultant Navya Sri C Assoc. Lead Data Science Engineer