Delivering Digital Transformation and Leveraging a Digital Platform
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The document discusses Capgemini's approach to digital transformation and leveraging a digital platform. It describes analyzing different types of digital maturity among organizations. Capgemini's framework helps organizations identify opportunities through business models, digital enablers, and emerging technologies. The framework addresses operations, customer experience, and people/organization. Capgemini has also developed a digital playbook and guiding principles for a digital orchestration platform.
![Copyright © Capgemini 2015. All Rights Reserved
Capgemini Connect with Architecture Week – New York City | Sept 28th, 2015
We have evolved guiding principles for the digital orchestration
platform
“Buy not build” through a loosely coupled, componentized architecture
A deployment strategy to balance flexibility & standardization
“One platform across all channels” to enable true “Multi Channel”
Implement SaaS and Opensource for cost flexibility and innovation
Maintain a rich eco-system of partners to maintain the pace of innovation
Rapid “Test & Learn” [Prototype, MVP, A/B Testing]
Engineering practices of Agile & DevOps
Control master data and information flows to enable federation
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Delivering Digital Transformation and Leveraging a Digital Platform
- 1. Delivering Digital Transformation and leveraging a Digital Platform Capgemini Group September 2015
- 2. Copyright © Capgemini 2015. All Rights Reserved Capgemini Connect with Architecture Week – New York City | Sept 28th, 2015 What do we mean by Digital
- 3. Copyright © Capgemini 2015. All Rights Reserved Capgemini Connect with Architecture Week – New York City | Sept 28th, 2015 Our MIT Research has identified 4 types of digital behaviour Transformation management intensity Digitalintensity Fashionistas Digital Masters Beginners Conservatives Source: Capgemini Consulting-MIT Analysis – Digital Transformation: A roadmap for billion-dollar organizations (c) 2012
- 4. Copyright © Capgemini 2015. All Rights Reserved Capgemini Connect with Architecture Week – New York City | Sept 28th, 2015 +6% +9% -4% -10% • Revenue / Employee • Fixed Asset Turnover Revenue Generation Efficiency -11% +26% -24% +9% • EBIT Margin • Net Profit Margin Profitability -12% +12% -7% +7% • Tobin’s Q Ratio • Price / book ratio Market Valuation Digitally-mature companies have significantly better financial performance* * Average performance difference for firms in each quadrant versus the average performance of all large firms in the same industry for the 184 publicly-traded companies in our sample Organizations need to understand the business opportunity & how to realise it Basket of Indicators:
- 5. Copyright © Capgemini 2015. All Rights Reserved Capgemini Connect with Architecture Week – New York City | Sept 28th, 2015 Our Digital Transformation framework is designed to help organizations to identify what the opportunities are Accelerators and strategic enablers … Business Model Digital Enablers Emerging Technologies Analytics and Data Science Customer Insight Experience Design Customer Engagement Product/Service Innovation Connected Operations/Systems Process Automation Digital Skills Building Digital Worker Enablement Digital Culture OperationsPeople/OrganizationCustomer Experience
- 6. Copyright © Capgemini 2015. All Rights Reserved Capgemini Connect with Architecture Week – New York City | Sept 28th, 2015 TECHNOLOGY VISION ENGAGEMENTGOVERNANCE We have identified four aspects of realising an effective Digital Transformation and the consequences for technology Multi-speed Operating Model Agile Continuous delivery approach Digital Orchestration Platform
- 7. Copyright © Capgemini 2015. All Rights Reserved Capgemini Connect with Architecture Week – New York City | Sept 28th, 2015 We see many different routes for the journey to become a master Transformation management intensity Digitalintensity Fashionistas Digital Masters Beginners Conservatives Source: Capgemini Consulting-MIT Analysis – Digital Transformation: A roadmap for billion-dollar organizations (c) 2012 A A A B B B B C C C C
- 8. Copyright © Capgemini 2015. All Rights Reserved Capgemini Connect with Architecture Week – New York City | Sept 28th, 2015 Our Digital Playbook contains the methods, tools, assets and delivery models which can be assembled for each situation and journey Digital Business Transformation Management Commerce Management Customer Management Marketing Management Insight & Data Security OmniChannel& Mobile First Digital CustomerExperience BPM, Integration and Orchestration Omni-commerce Transformation Digital – Humanized Transformation Sales Transformation Loyalty Management Messaging Management Content Management Service Transformation Omni-Commerce Enablers Social Media Management Digital TechnologyTransformation Management
- 9. Copyright © Capgemini 2015. All Rights Reserved Capgemini Connect with Architecture Week – New York City | Sept 28th, 2015 We have evolved guiding principles for the digital orchestration platform “Buy not build” through a loosely coupled, componentized architecture A deployment strategy to balance flexibility & standardization “One platform across all channels” to enable true “Multi Channel” Implement SaaS and Opensource for cost flexibility and innovation Maintain a rich eco-system of partners to maintain the pace of innovation Rapid “Test & Learn” [Prototype, MVP, A/B Testing] Engineering practices of Agile & DevOps Control master data and information flows to enable federation 3 2 1
- 10. Copyright © Capgemini 2015. All Rights Reserved Capgemini Connect with Architecture Week – New York City | Sept 28th, 2015 Corporate Consumer Management Channels Devices Mobile Kiosk / Digital walls Telephone POS / Store TV Street Furniture In-store devices Shoes PC Gaming Business– 2 – Business Agency Phone White-label API/Online Business – 2 – Consumer Online Video Social Networks Gamification Email SMSCall Center Business – 2 – Employee Portal IW Tools ApplicationsSocial Enterprise Security & ID Management Interaction Management Social Media Management Proactive Response Social Media Monitoring Semantic Analysis Consumer Experience Management Media Asset Management Experience Optimisation Web Content Management Collaboration Document Management Enterprise Social Network Communities Knowledgebase eService Assistive Technologies Communities Knowledgebases Usability / Network Acceleration Edge Security Site Acceleration Global Traffic Management Enterprise Search Geo-spatial Visual Search Multi-faceted oCommerce Offers Merchandising Pricing PIM/Catalogue Order Management Basket/Checkout Payment Acquirer Profit Protection Analytics Insight Big Data Traffic Consumer Product Consumer Relationship Management Loyalty Consumer Service Management Consumer Transactions Sales force Automation Integrated Marketing Management Interaction (inbound/Outbound) Marketing Asset Management Multi-Channel Campaign Management Marketing Resource Management Integration Management Service Managemen Retail Supply Chain Management BI Management Trading Buying Merchandising Pricing Promotions Markdowns Assortment New product Inventory mgt Warehouse mgt Procurement Forecasting Transport Shipping/Delivery Returns Set-up operations MDM EDW HR Finance Store Operations Backoffice Planograms Support Scheduling Training Selling Wi-Fi Mobility Customer and Commerce management Channels Devices Street Furniture On-Vehicle Device Wearable Devices POS Gaming Mobile Kiosk Telephone PC TV Business– 2 – Business Business – 2 – Consumer Business – 2 – Employee Security & ID Management Interaction Management Social Media Management Consumer Experience Management CollaborationeService Acceleration Enterprise Search oCommerce Analytics Insight Customer Relationship Management Integrated Marketing Management Aggregation, Integration and Business Process Management Service Integration Service Management Line of Business Systems 3rd Party Services Data Platforms Our layered architecture provides levels of definition (sectors, technologies and solution areas) for the digital orchestration platform Customer and Commerce management Channels Devices Security & ID Management Interaction Management Analytics Aggregation, Integration and Business Process Management Service Management Line of Business Systems 3rd Party Services Data Platforms Mobile First User Interaction Digital Customer Experience Management Integration, Orchestration and Business Process Management Line of Business Systems 3rd Party Services Data Platforms
- 11. Copyright © Capgemini 2015. All Rights Reserved Capgemini Connect with Architecture Week – New York City | Sept 28th, 2015 Our Immediate Digital Platform (our invested IP) was created to speed up and de-risk delivery – through 6 Accelerators 43 2 1 5 6
- 12. Copyright © Capgemini 2015. All Rights Reserved Capgemini Connect with Architecture Week – New York City | Sept 28th, 2015 Manage deployment Drive a Customer Vision Build customer centric capabilities To start - recognise where you are, then manage the cycle of change One team across Business, Technology and Partners Establish an orchestration platform Be “Agile” to Market Changes
- 13. The information contained in this presentation is proprietary and confidential. It is for Capgemini internal use only. Copyright © 2015 Capgemini. All rights reserved. Rightshore® is a trademark belonging to Capgemini. www.capgemini.com About Capgemini With almost 145,000 people in over 40 countries, Capgemini is one of the world's foremost providers of consulting, technology and outsourcing services. The Group reported 2014 global revenues of EUR 10.573 billion. Together with its clients, Capgemini creates and delivers business and technology solutions that fit their needs and drive the results they want. A deeply multicultural organization, Capgemini has developed its own way of working, the Collaborative Business Experience™, and draws on Rightshore®, its worldwide delivery model. Learn more about us at www.capgemini.com.