Convene Live: Lessons Learned from Failure
- 1. Lessons Learned from Failure Kelly Peacy, CAE, CMP PCMA Susan Katz,TrueValue Company Vicky Betzig, CMP PCMA Ann Johnson, PCMA
- 2. LearningObjectives •Stop being afraid of failure and start embracing it as a learning experience. •Understand how to analyze your own experiences for key takeaways. •Incorporate this highly effective learning model into your own meetings.
- 4. Is incorporating failure into meetings the new formula for success?
- 5. How do we stop being afraid of failure and start embracing it?
- 6. Plan for the Session Two Case Studies Association & Corporate Tactical & Strategic
- 7. Plan for the Session Analyze the failure & share thoughts How can this concept be used for your events? Share your own failure and one big lesson learned
- 8. PCMA The Show Re-Imagined Luncheon 2013 Convening Leaders, Orlando
- 9. PCMAThe Show Reimagined Limited engagement w/content at least at start Long lines for food Not enough seating for eating/networking Lots of confusion
- 10. Group Discussion (1)Of the list of outcomes which does your table believe is the most critical to address? (2)What should we do differently next time?
- 11. PCMAThe Show Reimagined Limited engagement w/content at least at start Long lines for food Not enough seating for eating/networking Lots of confusion
- 12. Biggest Lessons Learned (1)Focus on the end user experience! (2)Lots of advance communication!
- 13. TrueValue Company Branding the Experience
- 14. TrueValue Company Show Branding • Look was a radical departure • Story developed in branding did not resonate with retailers • Confusion about what was where on the exhibit floor • Did not support the brand message • Did not did not enhance the buying experience
- 15. Group Discussion (1)Of the list of outcomes which does your table believe is the most critical to address? (2)What should we do differently next time?
- 16. Biggest Lesson Learned Branding your show or meeting is about understanding your organization’s core mission and value.
- 17. Learning From Failure How can we as an industry start to embrace failure as a learning experience? How can this type of discussion be used at other meetings?
- 18. It’sYourTurn! An on the job failure that taught you a huge a lesson?
- 19. Lessons Learned From Failure February 2013 issue of Convene Found at www.pcma.org/convene ThankYou!