Convergence and language
- 2. ADD A FOOTER 2
- 3. 3 A message, image or feature hidden in a video game, film and other platforms. They’re called easter eggs because they mimic the idea of a tangible one – the audience have to ‘hunt’ or ‘search’ for them
- 4. 4 When you type ‘askew’ into Google, it really does go skewed!
- 5. • From a marketing perspective, easter eggs have several noteworthy benefits such as: • Delighting customers (with unique UX) • Humanizing your brand (by showing personality) • Increasing brand awareness • Boosting site traffic • Increasing user engagement 5
- 6. 6 I associate black, pink and white with BBC Three as a result. The branding is clear and concise and available to view across all platforms. BBC Three’s Colour palette is consistent and iconic (to me anyway): • Is it maintained throughout? • Is it iconic? • Is it recognisable? • It is easily distinguishable?
- 7. It’s particularly important to consider that your documentary and your website should have very similar conventions. Producers carefully select codes and conventions which work well together to create a distinctly identifiable brand – this is mostly maintained throughout the colour palette and range of shots. I will ensure I stick to this by using a consistent colour palette, a consistent layout to accompany my website and by using a varied amount of shots throughout my website/video, but the variety will be the same. For example, I will incorporate a close-up shot as the establishing shot for both the website and the video.
- 8. It’s important to consider whenproducing these media texts: • Does the website/video have the same feel? • If so/not, why? • What is common/uncommon between the texts and is this effective/should this be fixed? • It’s important to consider background colour, layout, the complexity of your website • Do the documentary and the video both have a specific purpose? How can you tell? Is it meant to inform? Educate? • It’s also important to keep an element of difference between the two texts. For example, don’t put a similar easter egg on both of the videos as this will decrease its intended effect 8