Conversion challenge 2015
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The document describes a digital marketing quiz consisting of three rounds, each containing 15 questions focused on internet companies, digital experts, and online marketing metrics. It includes various quiz questions with answers related to prominent figures in tech, company origins, and digital marketing practices. Participants are challenged to demonstrate their knowledge without using external resources.
Conversion challenge 2015
- 1. Conversion Challenge The Ultimate Digital Marketing Quiz
- 3. Specialized in the recruitment & outsourcing of Digital Experts and Leaders
- 4. Are you the Digital Expert of theYear 2015?
- 5. 3 Rounds, 15 questions each round. No cheating, no internet! Click the right answer on your remote, within the given time.
- 6. Test: How badly do you want the iWatch? A. I would give my kidney for it B. I’m sure I’ll win this quiz, so bring it on! C. I already have one, but would like a second one D. I’m an Android guy, I’m in the wrong quiz Iw ould give m ykidneyforit I’m sure I’llw in thisquiz,so ... Ialreadyhave one,butw ould... I’m an Android guy,I’m in t.. 27% 33% 6% 33%
- 7. Let the battle begin!
- 8. Round 1: Internet Companies
- 9. 1. In which year did Facebook acquireWhatsapp for $19 billion? A. 2015 B. 2014 C. 2013 D. 2012
- 10. 2.When was Amazon founded? A. 1990 B. 1994 C. 1999 D. 2002
- 11. 3.The time on every iPhone in an Ad is 9.41 am, why? A. Steve Jobs got the idea for the iPhone at 9.41 am B. 9.41 am was the time the first iPhone was sold C. It was 9.41 am when Steve Jobs presented the first iPhone D. The first iPhone was made at 9.41 am
- 12. 4.Which Search Engine was first called Backrub? A. Yahoo B. Google C. Bing D. Ask
- 13. 5.What does the arrow in the Amazon logo mean? A. It’s a smiley, meaning they value customer satisfaction B. It represents the slider for paying by card C. It’s an arrow meaning they send you your product D. The arrow goes from the letter ‘A’ to the letter ‘Z’, meaning that they offer everything from a to z in the alphabet
- 14. 6.Which similar social networking site sued Facebook in 2004 for allegedly stealing source code? A. MySpace B. Friendster C. ConnectU D. Pinterest
- 15. 7. How much did Facebook pay to get its current domain name? A. $2 B. $20.000 C. $200.000 D. $2.000.000
- 16. 8.Which new service did Uber introduce? A. Babysitting B. Meal Delivery C. Payment Service D. Dating Site
- 17. 9.Which country has the most linkedIn users in % of the population? A. USA B. Germany C. Luxembourg D. China
- 18. 10.Which company was the first to post an Instagram Ad in Belgium? A. Axe B. Nutella C. 20th Century Fox D. Ikea
- 19. 11.Which company used this slogan? “Don’t be evil” A. Instagram B. Yahoo C. Vine D. Google
- 20. 12. Nobody uses internet explorer anymore, so Microsoft is rebranding their internet browser. What is the new name of the browser? A. Microsoft Edge B. Microsoft Explorer C. Microsoft Spartan D. Microsoft Fast
- 21. 13.What is the slogan of Facebook? A. Facebook helps you connect and share with the people in your life. B. Built for people by people C. Be Connected. Be Discovered. Be on Facebook. D. Watch the people you disliked in school fail in life
- 22. 14. And the slogan of LinkedIn? A. Connecting People B. Be great at what you do C. Connecting Business D. Connecting Business People
- 23. 15. How is the start-up called that just introduced a “Smart Ring” for payments? A. Rings B. Kerv C. SmartR D. Flory
- 25. 1.Which major software company bought stakes in Facebook in 2007? A. Google B. Microsoft C.Yahoo D. SAP
- 26. 2.When was Amazon founded? A. 1990 B. 1994 C. 1999 D. 2002
- 27. 3.The time on every iPhone in an Ad is 9.41 am, why? A. Steve Jobs got the idea for the iPhone at 9.41 am B. 9.41 am was the time the first iPhone was sold C. It was 9.41 am when Steve Jobs presented the first iPhone D.The first iPhone was made at 9.41 am
- 28. 4.Which Search Engine was first called Backrub? A.Yahoo B. Google C. Bing D. Ask
- 29. 5.What does the arrow in the Amazon logo mean? A. It’s a smiley, meaning they value customer satisfaction B. It represents the slider for paying by card C. It’s an arrow meaning they send you your product D. The arrow goes from the letter ‘A’ to the letter ‘Z’, meaning that they offer everything from a to z in the alphabet
- 30. 6.Which similar social networking site sued Facebook in 2004 for allegedly stealing source code? A. MySpace B. Friendster C. ConnectU D. Pintrest
- 31. 7. How much did Facebook pay to get its current domain name? A. $2 B. $20.000 C. $200.000 D. $2.000.000
- 32. 8.Which new service did Uber introduce? A. Babysitting B. Meal Delivery C. Payment Service D. Dating site
- 33. 9.Which country has the most linkedIn users in % of the population? A. USA B. Germany C. Luxembourg D. China
- 34. 10.Which company was the first to post an Instagram Ad in Belgium? A. Axe B. Nutella C. 20th Century Fox D. Ikea
- 35. 11.Which company used this slogan? “Don’t be evil” A. Instagram B. Yahoo C. Vine D. Google
- 36. 12. Nobody uses internet explorer anymore, so Microsoft is rebranding their internet browser. What is the new name of the browser? A. Microsoft Edge B. Microsoft Explorer C. Microsoft Spartan D. Microsoft Fast
- 37. 13.What is the slogan of Facebook? A. Facebook helps you connect and share with the people in your life. B. Built for people by people C. Be Connected. Be Discovered. Be on Facebook. D. Watch the people you disliked in school fail at life
- 38. 14. And the slogan of LinkedIn? A. Connecting People B. Be Great at What You Do C. Connecting Business D. Connecting Business People
- 39. 15. How is the start-up called that just introduced a “Smart Ring” for payments? A. Rings B. Kerv C. SmartR D. Flory
- 40. Round 2: Internet People
- 41. 1.Who came up with Twitter? A. Jack Dorsey B. Pierre Omidyar C. Ronald Burkle D. Niklas Zennestrom
- 42. 2.Who's one of the authors of the book: 'Digital Transformation:A model to master disruption' A. Sean Ellis B. Tom Cook C. Seth Godin D. Jo Caudron
- 43. 4.Who is this? (hint: he is co-founder ofYahoo) A. Yang Hope B. SteveChen C. Jerry Yang D. Robin Li
- 44. 5.Which site has Jack Ma founded? A. Sohu B. Alibaba C. Yahoo D. PayPal
- 45. 6.Who is the CEO of Youtube? A. Larry Page B. Susan Wojcicki C. Jen-Hsun Huang D. Jeff Besoz
- 46. 7.This is Blake Ross. Which internet browser has he founded? A. Google Chrome B. Internet Explorer C. Netscape D. Mozilla Firefox
- 47. 8.Who is this famous blogger? A. Brian Solis B. Seth Godin C. Pete Cashmore D. Cain Ransbottyn
- 48. 9.Who is this famous vlogger? He had the mostYoutube subscribers in 2015. A. Danisnotinteresting B. Pewdiepie C. Kingsley D. Jacksgap
- 49. 10.Who is the founder of Drupal? A. Dries Buytaert B. Pierre Omidyar C. Pieter-Jan Bouten D. JeroenVan Ermen
- 50. 11.This is Naveen Selvadurai. He is worth an estimated 80 million!Which company is he co- founder of? A. Foursquare B. Pintrest C. Flickr D. Vine
- 51. 12.This is the CEO of the Best BelgianWebshop in 2014.Which one is that? A. Collishop B. Sarenza.be C. Vente Exclusive D. Pizza.be
- 52. 13.Who is the CEO of Bol.com? A. Jean François van Boxmeer B. Daniel Ropers C. Harold Goddijn D. Bart Kuijpers
- 53. 14. In 1999 Paul de Jong, Pieter Zwart en Bart Kuijpers began a very successful online shop in their garage.Which one? A. Bol.com B. Beslist.nl C. Unigro D. Coolblue
- 54. 15. StevenVan Belleghem has written a very well known book. What was it’s name again? A. When Human becomes Digital B. Digital has become Human C. Human evolution in Digital D. When Digital becomes Human
- 56. 1.Who came up withTwitter? A. Jack Dorsey B. Pierre Omidyar C. Ronald Burkle D. Niklas Zennestrom
- 57. 2. Who's one of the authors of the book: 'Digital Transformation: A model to master disruption' A. Sean Ellis B. Tom Cook C. Seth Godin D. Jo Caudron
- 58. 4.Who is this? (hint: he is co-founder ofYahoo) A. Yang Hope B. Steve Chen C. Jerry Yang D. Robin Li
- 59. 5.Which site has Jack Ma founded? A. Sohu B. Alibaba C. Yahoo D. PayPal
- 60. 6.Who is the CEO of Youtube? A. Larry Page B. Susan Wojcicki C. Jen-Hsun Huang D. Jeff Besoz
- 61. 7.This is Blake Ross. Which internet browser has he founded? A. Google Chrome B. Internet Explorer C. Netscape D. Mozilla Firefox
- 62. 8.Who is this famous blogger? A. Brian Solis B. Seth Godin C. Pete Cashmore D. Cain Ransbottyn
- 63. 9.Who is this famous vlogger? He had the mostYoutube subscribers in 2015. A. Danisnotinteresting B. Pewdiepie C. Kingsley D. Jacksgap
- 64. 10.Who is the founder of Drupal? A. Dries Buytaert B. Pierre Omidyar C. Pieter-Jan Bouten D. JeroenVan Ermen
- 65. 11.This is Naveen Selvadurai. He is worth an estimated 80 million!Which company is he co- founder of? A. Foursquare B. Pintrest C. Flickr D. Vine
- 66. 12.This is the CEO of the Best BelgianWebshop in 2014.Which one is that? A. Collishop B. Sarenza.be C. Vente Exclusive D. Pizza.be
- 67. 13.Who is the CEO of Bol.com? A. Jean François van Boxmeer B. Daniel Ropers C. Harold Goddijn D. Bart Kuijpers
- 68. 14. In 1999 Paul de Jong, Pieter Zwart en Bart Kuijpers began a very successful online shop in their garage.Which one? A. Bol.com B. Beslist.nl C. Unigro D. Coolblue
- 69. 15. StevenVan Belleghem has written a very well known book.What was it’s name again? A. When Human becomes Digital B. Digital has become Human C. Human evolution in Digital D. When Digital becomes Human
- 70. Round 3: Online Marketing
- 71. 1.Which of the following isn't a component of ResponsiveWeb Design? A. Fluid grid B. Web fonts C. Media Queries D. Flexible images
- 72. 2.Which of the following does not appear as a metric in Google Analytics reports? A. Used browser B. Other sites open in browser C. Average Page LoadTime D. AverageVisit Duration
- 73. 3. Which of the following systems is a CRM system? A. Salesforce B. Zoho C. NetSuite D. All of the above
- 74. 4. How do mobile websites differ from regular websites? A. Bandwidth and download speeds B. User behavior C. Analytics and tracking D. All of the above
- 75. 5. On which level in Adwords can you set up sitelinks? A. Ad level B. Keyword level C. Ad group level D. Campaign level
- 76. 6.You can type in an unlimited number of search words in Google, but Google won’t use all your search words!What is the limited amount of words that Google will use? A. 10 B. 32 C. 63 D. 151
- 77. 7.The main purpose of search engine spiders is to … A. Check site visits B. Check if sites perform ethical SEO C. Index sites D. Check if sites sell illegal products
- 78. 8. How does an Instagram Ad differ from a normal post? A. It has a blue background. B. The word ‘Sponsored’ in the right upper corner. C. The word ‘Promoted’ in the right upper corner. D. The word ‘Sponsored’ at the bottom.
- 79. 9.What’s the percentage of text you can use in a Facebook Ad? A. 20% B. 45% C. 66% D. 80%
- 80. 10.What are the components of the Quality Score in Adwords? A. Expected CTR, Ad copy & Landingpage URL. B. Expected CTR, Landingpage experience & Ad Relevance. C. Ad copy, Ad relevance & Landingpage URL. D. Ad copy, bidding on keywords & Ad Relevance.
- 81. 11. If a website’s search engine saturation with respect to a particular search engine is 20%, what does it mean? A. 20% of the WebPages of the website have been indexed by the search engine. B. Only 20% of the pages of the website will be indexed by the search engine. C. 20% of the websites pages will never be indexed. D. The website ranks in the first 20% of all websites indexed by the search engine for its most important search terms.
- 82. 12.Which of the following would be the best choice of URL structure (for both search engines and users)? A. http://www.conversiontalent.eu/mcp.php?i=134 B. http://www.conversiontalent.eu/jobs/UX-expert/ C. http://www.conversiontalent.eu/category/job-14 D. http://www.conversiontalent.eu/category/27/article/56
- 83. 13.What is the most used testing method for improving conversion rate? A. A/BTesting B. MultivariateTesting C. User testing D. Focus groups
- 84. 14. How is the current Google SEO algorithm called? A. Hummingbird B. Penguin C. Pigeon D. Panda
- 85. 15. Of which tool is this a screenshot? A. Balsamiq B. Salesforce C. Axure D. Clicktale
- 87. 1.Which of the following isn't a component of ResponsiveWeb Design? A. Fluid grid B. Web fonts C. Media Queries D. Flexible images
- 88. 2.Which of the following does not appear as a metric in Google Analytics reports? A. Used browser. B. Other websites open in browser C. Average Page LoadTime D. AverageVisit Duration
- 89. 3.Which of the following systems is a CRM system? A. Salesforce B. Zoho C. NetSuite D. All of the above
- 90. 4. How do mobile websites differ from regular websites? A. Bandwidth and download speeds B. User behavior C. Analytics and tracking D. All of the above
- 91. 5. On which level in Adwords can you set up sitelinks? A. Ad level B. Keyword level C. Ad group level D. Campaign level
- 92. 6.You can type in an unlimited number of search words in Google, but Google won’t use all your search words! What is the limited amount of words that Google will use? A. 10 B. 32 C. 63 D. 151
- 93. 7.The main purpose of search engine spiders is to … A. Check site visits B. Check if sites perform ethical SEO C. Index sites D. Check if sites sell illegal products
- 94. 8. How does an Instagram Ad differ from a normal post? A. It has a blue background. B. The word ‘Sponsored’ in the right upper corner. C. The word ‘Promoted’ in the right upper corner. D. The word ‘Sponsored’ at the bottom.
- 95. 9.What’s the percentage of text you can use in a Facebook Ad? A. 20% B. 45% C. 66% D. 80%
- 96. 10.What are the components of the Quality Score in Adwords? A. Expected CTR, Ad copy & Landingpage URL. B. Expected CTR, Landingpage experience & Ad Relevance. C. Ad copy, Ad relevance & Landingpage URL. D. Ad copy, bidding on keywords & Ad Relevance.
- 97. 11. If a websites search engine saturation with respect to a particular search engine is 20%, what does it mean? A. 20% of the WebPages of the website have been indexed by the search engine. B.Only 20% of the pages of the website will be indexed by the search engine. C. 20% of the websites pages will never be indexed. D. The website ranks in the first 20% of all websites indexed by the search engine for its most important search terms.
- 98. 12.Which of the following would be the best choice of URL structure (for both search engines and users)? A. http://www.conversiontalent.eu/mcp.php?i=134 B.http://www.conversiontalent.eu/jobs/UX-expert/ C. http://www.conversiontalent.eu/category/job-14 D. http://www.conversiontalent.eu/category/27/article/56
- 99. 13.What is the most used testing method for improving conversion rate? A. A/BTesting B. MultivariateTesting C. User testing D. Focus groups
- 100. 14. How is the current Google SEO algorithm called? A. Hummingbird B. Penguin C. Pigeon D. Panda
- 101. 15. Of which tool is this a screenshot? A. Balsamiq B. Salesforce C. Axure D. Clicktale
- 102. Let’s have a look at the results ...
- 103. Our analysts are currently looking at theTop 5 ...
- 104. Top 5 of Digital Experts 5. StijnVerbruggen (Denku) 4. Raphael Lienaert (Tweetwall Pro) 3. EgwinAvau (Panenco) 2.VincentVandoorne (Tweetwall Pro)
- 105. Digital Expert of theYear 2015 FrederikVerleye, Freelance Online Marketer
- 106. Thanks for participating! Let’s have a drink...