Conversion Paths for Lead Generation
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A conversion path is a set of digital assets designed to convert website visitors into leads, including a call to action, form, landing page, and confirmation page. Consistency in visual and branding elements, along with relevant offers for targeted buyer personas, enhances conversion rates. The document encourages discussion and offers a free e-course on go-to-market strategy.
Conversion Paths for Lead Generation
- 3. A conversion path is a collection of digital assets on your website whose entire goal is to turn a website visitor into a lead.
- 4. Call to action (CTA) Form Landing page Confirmation page A conversion path includes a:
- 5. Visual and branding elements Copywriting and the offer Visitors become much more likely to complete the conversion event when there’s consistency within
- 6. Your conversion path should always provide a value exchange relevant to a well-researched buyer persona and their buyer’s journey stage.
- 7. HOW DO YOU USE CONVERSION PATHS TO SUPPORT YOUR LEAD GENERATION GOALS? LET ME KNOW IN THE COMMENTS.
- 10. Enroll in Go-to-Market Strategy 101 (Free 7-Day eCourse) www.gotomarket101.com