Conversion Rate Web Design
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The document discusses web design strategies to improve conversion rates, emphasizing the importance of ecommerce site creation, SEO, and effective sales funnels. It highlights the need for A/B testing, web analytics, and social media for brand exposure. Additionally, it suggests using platforms like Shopify and Magento for building ecommerce websites efficiently.
Conversion Rate Web Design
- 2. Conversion Rate Web Design "Conversion rates ... the percentage of unique visitors who take a desired action upon visiting the website. The desired action may be submitting a sales lead, making a purchase, viewing a key page of the site, downloading a whitepaper, or some other measurable action." 1. Creating eCommerce Sites 2. Designing for SEO 3. Define a Sales Funnel 4. Create Landing Pages 5. A/B & Multivariate Testing 6. Web Analytics 7. Brand w/ Socal Media
- 3. Creating eCommerce Websites Discovery phase, planning and wireframes!
- 4. Creating eCommerce Websites Homepage web design example.
- 5. Creating eCommerce Websites Product page example.
- 6. Creating eCommerce Websites Multi-store : Shared Accounting, Inventory, CRM but completely different websites to maximize ROI. enablemart.com ishopergonomics.com ishopeducation.com 3 times the amount of opportunity for leads, sales, seo and persona targeting.
- 7. Designing For SEO Your CSS needs to be Search Engine Friendly
- 8. Define A Sales Funnel Funnel = Isolated user experience to optimize leads and conversion rates
- 9. Example: BAD Sales Funnel GoDaddy - Endless upsells and long pages.
- 10. Example: GOOD Sales Funnel NetFlix - Short pages and visually appealing.
- 11. Create Landing Pages Wireframe it first!
- 12. Create Landing Pages Leads are more important than conversions!
- 13. A/B & Multivariate Testing
- 14. Web Analytics Data is the reason to make site changes.
- 15. Build Brand Exposure with Social Media Websites
- 16. Build Brand Exposure with Social Media Websites
- 17. Build Brand Exposure with Social Media Websites
- 18. Choosing your platform Building form scratch is not economical Software with Support Easy to skin with CSS Easy to set up payment process SEO Friendly CMS Multi-store capability Suggest: Netsuite, Volusion, Shopify, GoDaddy - plus Magneto
- 19. @AlexDesigns www.alexdesigns.com Questions or feedback?